Get Free Quote

Bruce Clay Blog - Colin Jeavons

Colin Jeavons's Website

July 26, 2011

A Shortcut to the Grail: How Semantic Search Can Boost Internet Marketing for Small Businesses

grail of semantic search

As with any business in the information age, marketing has become a more and more specialized discipline. Long gone are the days when companies would just put up a billboard or record a radio advertisement, and expect the compelling copy to make the sale. Even within the Internet age, there has been an evolution—the indiscriminate pop-ups of the early World Wide Web era have evolved into the current search advertising market, which predicates itself on complex algorithms meant to divine the most effective results.

Effective Web marketing relies on cutting waste; business owners can no longer afford for their marketing to cast wide and survive on the scant percentages that are converted by a national ad campaign. The “Holy Grail” of marketing, therefore, targets the people most interested in buying your merchandise/booking your service at the moment of peak interest.

Read more of A Shortcut to the Grail: How Semantic Search Can Boost Internet marketing for Small Businesses.




Learn SEO
Content Marketing Book
Free Executives Guide To SEO
By continuing to use the site, you agree to the use of cookies. AcceptDo Not Accept
css.php