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Kristi Kellogg - Bruce Clay, Inc. Blog

Kristi Kellogg

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Kristi Kellogg is a content writer at BCI, journalist and social (media) butterfly. Her articles appear in newspapers, magazines, across the Internet and in books such as Content Marketing Strategies for Professionals and The Media Relations Guidebook.

Posts by Kristi Kellogg

November 25, 2015

What Bruce, Duane & the BCI Gang Are Thankful For! #Thanksgiving

BCI Thanksgiving 2015

From family to friends, travel to great jobs, babies to weddings, there’s a lot to be grateful for this year. Tomorrow is Thanksgiving, and in honor of the holiday, some of us on the Bruce Clay, Inc. team shared what we’re especially thankful for.

We are also particularly thankful for the new additions to our team: Duane Forrester, VP of Organic Search Operations, and David Szetela, VP of Search Marketing Operations. Bruce Clay said it best when he said: “I am thankful that the company was able to add key leaders to our roster. Along with myself and the BCI team, we form a powerful force in the SEO and PPC space.”

Click through to read what Bruce and folks on our team are thankful for.

November 4, 2015

The Power of a Page Analyzer: I Ran ‘The Great Gatsby’ through an SEO Tool & This Is What Happened

Find Out What Happens When _The Great Gatsby_ is Run Through an SEO Tool

Ever wondered what would happen if you ran classic literature through an SEO tool? Me, too!

I’ve got a sweet spot for tools that give me an idea of how I’m doing as a search marketer and content publisher. I think a true test of an SEO tool’s power is whether the software can do the job of a careful human expert in a fraction of the time.

Check out the following experiment, which details what happened when an SEO tool meets F. Scott Fitzgerald’s “The Great Gatsby.” While it was devised in fun and out of true curiosity, it ended up being a real-life study of SEO tools at work, worth sharing.

October 22, 2015

Millennials in the Spotlight: The Market Segment Everyone’s Clamoring to Crack


From campaign headquarters to digital marketing agencies, strategists everywhere are thinking about how to entice America’s most talked-about and statistically impactful group: millennials. Bing’s former search industry spokesperson Duane Forrester and Google Web Trends Analyst Gary Illyes are no exception – millennials are on their minds, too, and both of the search leaders’ recent keynote sessions at Pubcon centered on how search engines are moving to serve the rising millennial class. Get the full story in Millennials in the Spotlight: The Market Segment Everyone’s Clamoring to Crack.

October 9, 2015

Personal Branding & Social Strategy Advice You HAVEN’T Heard, Live from #Pubcon

Branding and Social Strategy from Proven Experts(1)

Personal branding and social strategy – it’s a subject close to all digital marketers’ hearts. Mark Traphagen, Matt Craine and Mel Carson are speaking on this hot topic at Pubcon Las Vegas. Hear what they have to say on the importance of personal branding in a world
where everyone is Googling everyone else in the this in-depth liveblog. Trust us, you don’t want to miss these tips!

Millennial Expectations and Search Behavior Trends with Google’s Gary Illyes

Googler Gary Illyes_ Generation Y

Getting to know Millennials has been a hot topic at Pubcon Las Vegas 2015. Everyone’s talking about Millennials, including Google’s Gary Illyes (who’s a millennial himself!). He took the stage to deliver the grand finale keynote, and he’s going to tell us how Google is thinking about Millennials and how they’re shaping the future of search.

Read the liveblog report of Googler Gary Illyes’ keynote address at Pubcon Las Vegas 2015.

Hacking Art History to Make Content Stand Out: Liveblog of Katy Katz @Pubcon

Katy Katz, speaker

Katy Katz (@KatyKatz), content director at Inturact, got her BA in art history, and today at Pubcon Las Vegas 2015, she’s delivering a talk on how hacking art history can actually help with content creation. Looking at the epic paintings of the past and how artists have crafted them gives content marketers fresh insight into creating quality, high-impact content, according to Katz.

Most people forget 90 percent of what you share, she says. Good content won’t cut it anymore. It has to be great. Like Rand Fishkin said in his Pubcon keynote, your content has to be 10 time better than everything else. Read on for tips from Katz, based on the lessons she’s learned from the great artists of history.

October 8, 2015

Reputation Management: How to Un-trash Your Brand – #Pubcon Liveblog

Reputation Management liveblog

What happens in Vegas may stay in Vegas, but what happens online spills into the real world and affects brands and businesses in a major way. Live from Pubcon Las Vegas 2015, Simon Heseltine, senior director of audience development at AOL, and Tony Wright, CEO and founder of WrightIMC, are giving an example-packed presentation titled “Reputation Management: How to Un-trash Your Brand” on the ins and outs of online reputation management.

Heseltine is up first, and he’s going to share the way people and brands fail at online reputation management, before he turns it over to Wright — who will share how to combat the fails.

Read the full liveblog.

Lead Generation Tips from Michael King and Alex Harris – #Pubcon Liveblog

Lead Generation session liveblog

Want to up your ante when it comes to generating new, quality leads? It’s a high priority for all brands and businesses, and the gentlemen speaking in this “Lead Generation” session at Pubcon Las Vegas 2015 have tips that can take your #LeadGen game to the next level. Without further ado, here’s the lineup:

  • Michael King, founder of iPullRank
  • Alex Harris, creative director at

Alex Harris starts: “I’m not a fan of the term CRO — I prefer ‘marketing optimization.’ Because that’s what we’re doing.”

Read the full liveblog (with slides).

The Future of Search: Duane Forrester’s Pubcon Keynote Liveblog

Duane Forrester Keynote Liveblog

Bing’s face of search, Duane Forrester, is going to deliver a lively keynote at Pubcon Las Vegas 2015. Titled “The Future of Search May Not Be What You Expect,” his stat-packed talk will cover many topics, including:

• Millennials (the group everyone is trying to market to)
• Mobile and wearables
• Agents
• The future of search

Let’s dive in! Read the full keynote liveblog.

Social Media in a Mobile World – Pubcon Liveblog

Social Media in a Social World

Two social media managers share their strategy when it comes to social for mobile specifically, in this Pubcon Las Vegas session aptly titled “Social Media in a Mobile World.”

Read the entire liveblog.

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