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Kristi Kellogg - Bruce Clay, Inc. Blog

Kristi Kellogg

Twitter icon @KristiKellogg on Twitter

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Social Media Editor Kristi Kellogg is a journalist, news hound and social (media) butterfly. Her articles appear in newspapers, magazines, across the Internet and in books such as Content Marketing Strategies for Professionals and The Media Relations Guidebook.

Posts by Kristi Kellogg


September 29, 2016

Learn How to Optimize for Voice Search NOW: More than Half of Queries will be Voice Search Queries by 2020

voice-search-panel-at-smx-east-color

By 2020, there will be 200 billion voice search queries per month and more than half of searches will come from voice search, according to comScore research. Digital marketers need to invest in strategies that target voice searchers.

Read Learn How to Optimize for Voice Search NOW to get tips on optimizing for voice search with perspectives from a search engine (with Bing’s Purna Virji), a publisher (The SEM Post’s Jennifer Slegg) and an SEO (Elite SEM’s Tony Edward).




Leading SEOs Discuss AMP, PWAs, URL Parameters, Featured Snippets, KPIs and More

Duane Forrester, Hillary Glaser, Aleyda Solis, Michael King, Danny Sullivan

Meet the SEOs is a key SMX session where digital marketers are able to ask four leading digital marketers any question they have. The panel, moderated by Search Engine Land Founder and Editor Danny Sullivan, features:

Duane Forrester: Vice President of Search Operations at Bruce Clay, Inc.
Mike King: President and Founder of iPullRank
Hillary Glaser: SEO Manager at Campbell Ewald
Alyeda Solis: SEO Consultant at Orainti

They tackle many current topics in Leading SEOs Discuss AMP, PWAs, URL parameters, featured snippets, KPIs and more.




17 Ways Link Building Can Go Awry

Shah Menz at SMX East 2016

Link removal specialist Sha Menz has a word of warning for SEOs: Manipulating the link game is like everything else — it’s all fun and games until someone loses an eye.

A superhero SEO can come along and save your site, but there are much more powerful things your superhero SEO could be doing rather than link cleanup.

Read 17 Ways Link Building Can Go Awry for 17 areas where link building can go awry and 3 ways link building can be done best!




September 28, 2016

Featured Snippets in Search ‘Build Near-Instant Credibility’: Glenn Gabe on How to Earn Them in 2016

glenn gabe at smx

Want to earn Featured Snippets in Google Search? Glenn Gabe, the president of G-Squared Interactive, shares how to increase your chances of earning a Featured Snippet.

Featured Snippets are incredibly powerful and can drive more traffic than a No. 1 result. According to Gabe, Featured Snippets build nearly instant credibility.

Gabe shares a client case study. A Featured Snippet yielded 41,444 clicks in 90 days, accounting for 73% of the client’s traffic from Google. The CTR? 13.2%.

Gabe answers common questions about Google Featured Snippets, from when they show up to how to earn them, in this report from SMX East 2016.

Read the liveblog: Glenn Gabe on How to Earn Featured Snippets.




SEO Godfather Bruce Clay & Search Insider Duane Forrester Field Digital Marketers’ Questions at #SMX

bruce clay duane forrester answer SEO questions

Representing Bruce Clay, Inc., Bruce Clay and Duane Forrester hosted an AMA (ask me anything) session at SMX East 2016. The audience is packed and ready to dive into hot SEO topics including:

• Starting an SEO business
• Reviews as ranking factors
• Inorganic link clean-up
• Redirects in light of link penalties
• Communicating SEO priorities to developers
• Moving to HTTPS

Read the discussion and insights on these topics and more in the SMX session You Ask, We Answer: SEO AMA with Bruce Clay and Duane Forrester.




What’s New & Cool with Google AdWords & Analytics: Keynote by Jerry Dischler & Babak Pahlavan

keynote-dischler-pahlavan

With a keynote delivered by Googlers (complete with product announcements!), it’s a full house at SMX East 2016.

Jerry Dischler, Vice President of Product Management, and Babak Pahlavan, Senior Director of Measurement & Analytics Google, field questions from Search Engine Land editors Ginny Marvin, Greg Sterling and the SMX audience.

Read on to learn about:

• Expanded text ads
• Device bidding
• Store visits
• Audience Suite
• Data Studio
• Analytics Insights Cards
• And announcements of new tools and features!

Read What’s New & Cool with Google AdWords & Analytics.




September 27, 2016

How to Strengthen Your Retail Presence on Amazon, Pinterest, Facebook & Polyvore

credit card

When it comes to driving retail sales online, Google is the biggest game in town but it isn’t the only game in town.

Revenue is revenue and you’re leaving money on the table if you don’t explore possibilities beyond Google.

SEM pros Chris Humber and Elizabeth Marsten leverage Amazon, Pinterest, Facebook and more to drive traffic and sales. Read on for their ecommerce expertise.

Read How to Strengthen Your Retail Presence on Amazon, Pinterest, Facebook & Polyvore.




Creating Better Ad Copy: PPC Problem-Solving for B2B & B2C

marty weintraub pauline jakober virginia tonning

There are more than 1.2 million advertisers in the Google Search Network. With so many business and brands competing to show up in paid search ads, how can you stand out? Standing out is something search engine marketing leaders Pauline Jakober, Virginia Tonning and Marty Weintraub spend a lot of time thinking about.

From tips to crafting headlines to the results of testing ad copy to the effect of ad extensions, these three shared their insights and tips at SMX East 2016 through case studies and experience. Here’s what they had to say.

Read Creating Better PPC Ad Copy for SEM & Social Media.




August 4, 2016

Ready to Invest in Social Media Software? Comparing Social Media Tools

Social Media Tools

Is your company ready to invest in social media tools? Do you want something that monitors fans, followers, shares, mentions and more across every social network, tracked over time? Could you use a platform that tracks clicks to a site and conversion events?

Last year, that was the situation we found ourselves in — looking for social media software that could help us better track our key metrics. But with so many social media marketing tools out there, I was given the task of researching the marketplace. After doing myriad trials with companies including Sprout Social, Quintly, Simply Measured, Datapine and Nuvi, I want to share my research with other brands, businesses and agencies so that you’re ahead of the game when you start looking for the social media tools that are right for your company.

Click through for a comparison of social media tools in Ready to Invest in Social Media Tools?




July 27, 2016

30 SEO Interview Questions You Must Ask a Prospective SEO Analyst

SEO Interview Questions

If you’re looking to hire an in-house SEO analyst, we want to help you find the right one. That’s because our most successful SEO consulting happens when there’s a competent SEO manager working in-house.

The right in-house SEO person communicates well with both the CMO and the consultant. He or she follows through on our recommendations and fulfills the plans we’ve jointly made. And a good in-house SEO analyst or manager makes the client-consultant relationship a real partnership — so the client wins.

That’s why we’re sharing 30 of the exact SEO interview questions we use during SEO analyst interviews at Bruce Clay, Inc. Find the right analyst by asking questions that will allow candidates to not only talk about their SEO experience, but also reveal their digital marketing knowledge and strategy.

Read more of 30 SEO Interview Questions You Must Ask a Prospective SEO Analyst.




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