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Bruce Clay, Inc. Blog - Kristi Kellogg

Kristi Kellogg is a content writer at BCI, journalist and social (media) butterfly. Her articles appear in newspapers, magazines, across the Internet and in books such as Content Marketing Strategies for Professionals and The Media Relations Guidebook. Connect with her on Twitter and Google+. Get the whole story at KristiKellogg.com.

Posts by Kristi Kellogg


October 31, 2014

Happy Halloween! Bruce Clay, Inc. Is in the Spirit!

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Happy Halloween from Bruce Clay, Inc.! It’s that time of year again, and the Bruce Clay team is dressed to the nines, as per usual. Bruce Clay came dressed as an authentic German, complete with Lederhosen, and was flocked by a diverse cast of characters, including:

    • Jaws
      a leprechaun
      the Queen of Hearts
      Minnie Mouse
      Vanna White
      an Ebola doctor
      the Cheshire Cat
      Queen Bee
      Dwight Shrute from “The Office”
      Tom Cruise from “Risky Business”
      and many more!

    See all the costumes and more in Happy Halloween! Bruce Clay, Inc. Is In the Spirit!.




    October 21, 2014

    Bringing Your Brand Mission & Mobile Strategy to the Next Level: 6 Digital Marketing Lessons from SMX East & Pubcon

    Collage of pictures from SMX East 2014 and Pubcon 2014

    It’s been a busy month, with Search Marketing Expo (SMX) East 2014 and Pubcon Las Vegas 2014 taking place back to back as September gave way to October. After liveblogging 36 key sessions throughout both conferences, two major themes emerged: 1) the importance of optimizing for mobile at every turn and 2) the importance of a mission that goes far above and beyond sales. Read on for six lessons, straight from Pubcon and SMX East, on these key themes:

    • Brand + Mission = Excellence
    • Think Bigger: Startups Save the World
    • Focus on Users with “Youtility”
    • Responsive Design isn’t the Only Choice That Makes Sense
    • Click-to-Call Extensions Reap Major Rewards
    • 75% of Users Access Pinterest on a Mobile Device: Optimize Accordingly

    Read on for more of 6 Digital Marketing Lessons from SMX East & Pubcon.”




    October 9, 2014

    Pubcon Liveblog: Utilizing Personas in Social Media Contests

    Kendall Bird and Katy Katz at Pubcon Las Vegas 2014

    Persona research is taking data and turning it into a person. That person is your persona and you think about him/her whenever you’re creating your content.

    What do personas have to do with social media contests? If you don’t understand your personas, your social media contest is likely to fail. One of the most common reasons why business fail to gain ROI from their social media marketing efforts is their failure to fashion their content to target specific personas.

    Read Pubcon Liveblog: Utilizing Personas in Social Media Contests.




    Pubcon Liveblog: Link Building Without a Penalty

    A session on link building presented at Pubcon

    Rhea Drysdale, CEO of Outspoken Media, Joe Youngblood, founder of Winner Winner Chicken Dinner, and Russ Jones, chief technology officer at Virante,,are going to talk link building in this Pubcon Las Vegas 2014 session. But first a disclaimer from Bruce Clay, session moderator and Bruce Clay, Inc. president: if you are going to build links, proceed with caution. The tactics mentioned herein are for your information – we do not endorse any of these tactics.

    “When you’re dealing with inbound links you have to consider whether the links are organic or inorganic to your site’s theme. You have to understand the policies of the search engines relative to possible penalties. You wouldn’t want to overwhelmingly support a single technique. You have to use any technique in moderation,” Clay advises. “You shouldn’t go from one to sixty links overnight on one technique – that sends a signal to the search engine that you’re involved in a heavy link development program and it could ultimately lead to a penalty. Follow the Google Guidelines. Links should be good for your users, contribute to your site content and make sense.”

    Read Pubcon Liveblog: Link Building Without a Penalty




    Pubcon Keynote Liveblog: Jay Baer, Author of ‘Youtility’ — Help Not Hype

    Jay Baer at Pubcon Las Vegas 2014

    Marketing is more challenging than ever — attention spans are shorter, consumers demand more knowledge, and what worked twenty years ago won’t work today. In a session packed with real world examples, Baer shows how brands are wielding transparency and “Youtility” to build trust and business.

    Read Pubcon Keynote Liveblog: Jay Baer, Author of Youtility — Help Not Hype.




    October 8, 2014

    Pubcon Liveblog: Real-Time Content Marketing with Wearables & Google Glass

    Rob Garner at Pubcon Las Vegas 2014

    When it comes to wearables, devices and technology are becoming increasingly sophisticated, and Internet marketers are embarking on a new frontier: real-time marketing. Rob Garner, Chief Strategy Officer at Advice Interactive, is going to take the Pubcon Las Vegas 2014 audience on a tour of the real-time marketing landscape in this afternoon session.

    Read the full liveblog coverage to hear the elements that make marketing real time and technologies driving the wearable technology change.




    Pubcon Liveblog: Link Building through Press Outreach

    Rob Woods at Pubcon Las Vegas 2014

    Rob Woods, SEO consultant, will share insights on press outreach that leads to strong links in this Pubcon Las Vegas 2014 session.

    Why do press outreach? Mentions and links from press are one of the few authoritative links left that are guaranteed to stay safe for the foreseeable future. Press links have good link equity. One link can lead to many links. Press links are important for small, local sites as well as big, national sites. Caveat: Going after press links are hard work, take time and money, and you are going to face rejection from reporters.

    Read how to get ready for an interview, find the right journalists and perfect your pitch in Pubcon Liveblog: Link Building through Press Outreach.




    Pubcon Liveblog: Jason Calacanis on Startups that Save the World

    Jason Calacanis at Pubcon

    Jason Calacanis is an angel investor who has invested in companies including Uber, ChartBeat, Whisper, SignPost and Thumbtack. He invests $10 million a year and meets with 15 companies a week.

    “I spend a lot of my time thinking bigger,” Calacanis says. “And a lot of that has to do with watching Google say ‘I have absolutely no limit to my ambition.’ I spend a lot of time meeting with startups and founders … And that puts me in a unique position to be optimistic and opportunistic.”

    Calacanis’s keynote is unique – it’s not tactical or strategy-driven. It’s steeped in reality and meant to simply inspire and inform the audience of the amazing progress that startups and forward-thinking companies are bring to the world in the areas of six global problems. Startups, he asserts, will solve our world’s problems rather than governments. His keynote, that is meant to inspire us, will cover major advances by tech and startup companies.

    Read more of Jason Calacanis’s Pubcon Keynote




    Pubcon Liveblog: Pinterest and Other Missed Social SEO Opportunities

    pinterest-cynthia-johnson-john-rampton-stephan-spencer-pubcon

    Have an interest in Pinterest? You should – there are 70 million users are Pinterest, and their business is up for grabs. John Rampton, editor-at-large at Search Engine Journal, Stephan Spencer, vice president of SEO at Covario, and Cynthia Johnson, director of social media marketing at RankLab, share their insights on wielding Pinterest for to drive traffic, build community and boost sales.

    Read the full liveblog coverage of this tip-packed session that will rock your board.




    Pubcon Keynote Liveblog: Chris Brogan on Mission-Driven Execution

    Chris Brogan at Pubcon Las Vegas 2014

    In Wednesday morning’s opening keynote from Pubcon Las Vegas, Chris Brogan shares inspiring examples of brand and mission. Keep the mission alive with content and participation. Make the users the content creators. Brand is the outward expression of a mission. Mission is what drives your deepest purpose. Match these well for excellence.

    Mission is the mast. Service fills the sails. Content is the drum that calls us together. Mission and service together is the best it can be. Give people something bigger than the sales pitch and they’ll sell it FOR you.

    But YOU have to believe, too.

    Read the full liveblog coverage of Chris Brogan’s keynote from Pubcon Las Vegas 2014.




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