Kristi Kellogg - Bruce Clay, Inc. Blog
Content Marketing Strategies for Professionals and The Media Relations Guidebook.
Posts by Kristi Kellogg
January 11, 2017
When house hunting, 90 percent of buyers use the internet. In fact, 53 percent of buyers start their search online, according to “The Digital House Hunt,” an extensive report on real estate consumer trends conducted by Google and the National Association of Realtors.
More than ever, people head online when it comes to looking for homes and finding Realtors®. According to the 2016 Profile of Home Buyers and Sellers, 86 percent of home buyers consider real estate websites the most useful source of information when buying a home. The very first step that 44 percent of home buyers make when house hunting is to look online.
Between 2008 and 2012, real estate-related searches increased by 253 percent. With so much opportunity online, realtors can’t afford to miss out on this valuable traffic; for professionals in real estate, SEO is more important than ever.
Read on to discover how you can leverage a real estate website to capture traffic (and leads).
January 3, 2017
Throughout the year, Digital marketing conferences are held all over the world, from Los Angeles to Paris and everywhere in between. The thousands of SEOs, SEMs, content marketers, social media strategists and business owners who attend these conferences do so for the whirlwind of information, education and networking. Where else but a digital marketing conference can you learn from the likes of Gary Illyes, Rand Fishkin, John Mueller and Bruce Clay all in a single day? 2017 holds more than 100 digital marketing conferences and events and we’ve updated our Internet Marketing Conference Calendar to help you view them all to start planning your year ahead.
December 29, 2016
In 2016 we were busy bringing digital marketers answers to the toughest questions surrounding SEO, content marketing and PPC. Out of more than 100 articles, these are the top 12 most-read articles on the Bruce Clay Blog this year.
From managing SEO projects to understanding the Facebook algorithm, keeping your website fresh to disavowing links, here’s the year’s most popular posts for you to read up on as you head into the New Year!
September 29, 2016
Learn How to Optimize for Voice Search NOW: More than Half of Queries will be Voice Search Queries by 2020
By 2020, there will be 200 billion voice search queries per month and more than half of searches will come from voice search, according to comScore research. Digital marketers need to invest in strategies that target voice searchers.
Read Learn How to Optimize for Voice Search NOW to get tips on optimizing for voice search with perspectives from a search engine (with Bing’s Purna Virji), a publisher (The SEM Post’s Jennifer Slegg) and an SEO (Elite SEM’s Tony Edward).
Meet the SEOs is a key SMX session where digital marketers are able to ask four leading digital marketers any question they have. The panel, moderated by Search Engine Land Founder and Editor Danny Sullivan, features:
Duane Forrester: Vice President of Search Operations at Bruce Clay, Inc.
Mike King: President and Founder of iPullRank
Hillary Glaser: SEO Manager at Campbell Ewald
Alyeda Solis: SEO Consultant at Orainti
They tackle many current topics in Leading SEOs Discuss AMP, PWAs, URL parameters, featured snippets, KPIs and more.
Link removal specialist Sha Menz has a word of warning for SEOs: Manipulating the link game is like everything else — it’s all fun and games until someone loses an eye.
A superhero SEO can come along and save your site, but there are much more powerful things your superhero SEO could be doing rather than link cleanup.
Read 17 Ways Link Building Can Go Awry for 17 areas where link building can go awry and 3 ways link building can be done best!
September 28, 2016
Featured Snippets in Search ‘Build Near-Instant Credibility’: Glenn Gabe on How to Earn Them in 2016
Want to earn Featured Snippets in Google Search? Glenn Gabe, the president of G-Squared Interactive, shares how to increase your chances of earning a Featured Snippet.
Featured Snippets are incredibly powerful and can drive more traffic than a No. 1 result. According to Gabe, Featured Snippets build nearly instant credibility.
Gabe shares a client case study. A Featured Snippet yielded 41,444 clicks in 90 days, accounting for 73% of the client’s traffic from Google. The CTR? 13.2%.
Gabe answers common questions about Google Featured Snippets, from when they show up to how to earn them, in this report from SMX East 2016.
Read the liveblog: Glenn Gabe on How to Earn Featured Snippets.
SEO Godfather Bruce Clay & Search Insider Duane Forrester Field Digital Marketers’ Questions at #SMX
Representing Bruce Clay, Inc., Bruce Clay and Duane Forrester hosted an AMA (ask me anything) session at SMX East 2016. The audience is packed and ready to dive into hot SEO topics including:
• Starting an SEO business
• Reviews as ranking factors
• Inorganic link clean-up
• Redirects in light of link penalties
• Communicating SEO priorities to developers
• Moving to HTTPS
Read the discussion and insights on these topics and more in the SMX session You Ask, We Answer: SEO AMA with Bruce Clay and Duane Forrester.
With a keynote delivered by Googlers (complete with product announcements!), it’s a full house at SMX East 2016.
Jerry Dischler, Vice President of Product Management, and Babak Pahlavan, Senior Director of Measurement & Analytics Google, field questions from Search Engine Land editors Ginny Marvin, Greg Sterling and the SMX audience.
Read on to learn about:
• Expanded text ads
• Device bidding
• Store visits
• Audience Suite
• Data Studio
• Analytics Insights Cards
• And announcements of new tools and features!
September 27, 2016
When it comes to driving retail sales online, Google is the biggest game in town but it isn’t the only game in town.
Revenue is revenue and you’re leaving money on the table if you don’t explore possibilities beyond Google.
SEM pros Chris Humber and Elizabeth Marsten leverage Amazon, Pinterest, Facebook and more to drive traffic and sales. Read on for their ecommerce expertise.