Bruce Clay, Inc. Blog - Kristi Kellogg
Kristi Kellogg is a content writer at BCI, journalist and social (media) butterfly. Her articles appear in newspapers, magazines, across the Internet and in books such as Content Marketing Strategies for Professionals and The Media Relations Guidebook. Connect with her on Twitter and Google+. Get the whole story at KristiKellogg.com.
Posts by Kristi Kellogg
October 9, 2014
Persona research is taking data and turning it into a person. That person is your persona and you think about him/her whenever you’re creating your content.
What do personas have to do with social media contests? If you don’t understand your personas, your social media contest is likely to fail. One of the most common reasons why business fail to gain ROI from their social media marketing efforts is their failure to fashion their content to target specific personas.
Rhea Drysdale, CEO of Outspoken Media, Joe Youngblood, founder of Winner Winner Chicken Dinner, and Russ Jones, chief technology officer at Virante,,are going to talk link building in this Pubcon Las Vegas 2014 session. But first a disclaimer from Bruce Clay, session moderator and Bruce Clay, Inc. president: if you are going to build links, proceed with caution. The tactics mentioned herein are for your information – we do not endorse any of these tactics.
“When you’re dealing with inbound links you have to consider whether the links are organic or inorganic to your site’s theme. You have to understand the policies of the search engines relative to possible penalties. You wouldn’t want to overwhelmingly support a single technique. You have to use any technique in moderation,” Clay advises. “You shouldn’t go from one to sixty links overnight on one technique – that sends a signal to the search engine that you’re involved in a heavy link development program and it could ultimately lead to a penalty. Follow the Google Guidelines. Links should be good for your users, contribute to your site content and make sense.”
Marketing is more challenging than ever — attention spans are shorter, consumers demand more knowledge, and what worked twenty years ago won’t work today. In a session packed with real world examples, Baer shows how brands are wielding transparency and “Youtility” to build trust and business.
October 8, 2014
When it comes to wearables, devices and technology are becoming increasingly sophisticated, and Internet marketers are embarking on a new frontier: real-time marketing. Rob Garner, Chief Strategy Officer at Advice Interactive, is going to take the Pubcon Las Vegas 2014 audience on a tour of the real-time marketing landscape in this afternoon session.
Read the full liveblog coverage to hear the elements that make marketing real time and technologies driving the wearable technology change.
Rob Woods, SEO consultant, will share insights on press outreach that leads to strong links in this Pubcon Las Vegas 2014 session.
Why do press outreach? Mentions and links from press are one of the few authoritative links left that are guaranteed to stay safe for the foreseeable future. Press links have good link equity. One link can lead to many links. Press links are important for small, local sites as well as big, national sites. Caveat: Going after press links are hard work, take time and money, and you are going to face rejection from reporters.
Read how to get ready for an interview, find the right journalists and perfect your pitch in Pubcon Liveblog: Link Building through Press Outreach.
Jason Calacanis is an angel investor who has invested in companies including Uber, ChartBeat, Whisper, SignPost and Thumbtack. He invests $10 million a year and meets with 15 companies a week.
“I spend a lot of my time thinking bigger,” Calacanis says. “And a lot of that has to do with watching Google say ‘I have absolutely no limit to my ambition.’ I spend a lot of time meeting with startups and founders … And that puts me in a unique position to be optimistic and opportunistic.”
Calacanis’s keynote is unique – it’s not tactical or strategy-driven. It’s steeped in reality and meant to simply inspire and inform the audience of the amazing progress that startups and forward-thinking companies are bring to the world in the areas of six global problems. Startups, he asserts, will solve our world’s problems rather than governments. His keynote, that is meant to inspire us, will cover major advances by tech and startup companies.
Read more of Jason Calacanis’s Pubcon Keynote
Have an interest in Pinterest? You should – there are 70 million users are Pinterest, and their business is up for grabs. John Rampton, editor-at-large at Search Engine Journal, Stephan Spencer, vice president of SEO at Covario, and Cynthia Johnson, director of social media marketing at RankLab, share their insights on wielding Pinterest for to drive traffic, build community and boost sales.
In Wednesday morning’s opening keynote from Pubcon Las Vegas, Chris Brogan shares inspiring examples of brand and mission. Keep the mission alive with content and participation. Make the users the content creators. Brand is the outward expression of a mission. Mission is what drives your deepest purpose. Match these well for excellence.
Mission is the mast. Service fills the sails. Content is the drum that calls us together. Mission and service together is the best it can be. Give people something bigger than the sales pitch and they’ll sell it FOR you.
But YOU have to believe, too.
Read the full liveblog coverage of Chris Brogan’s keynote from Pubcon Las Vegas 2014.
October 7, 2014
Learn how to enhance your PPC campaigns with click-to-call extensions — and why they matter so much — as Jason Spievak (CEO of Invoca) and Daryl Colwell (Senior Vice President, Matomy Media Group) take the Pubcon stage to talk mobile search advertising.
In this Pubcon Las Vegas session, Bruce Clay (president of Bruce Clay, Inc.), Prashant Puri (co-founder of AdLift) and Jake Bohall (vice president of marketing at Virante) are going to talk about an always-hot topic in SEO: Keyword data (Not Provided). Clay explains why he thinks (Not Provided) is not that big of a deal. Puri shares fresh ideas for gathering up more keyword data, regardless of keyword data provision by Google. And Bohall talks about chaos theory and how it applies to SEO.