Bruce Clay Blog - Kristi KelloggFebruary 28, 2014
Hot off the presses, it’s the event optimization edition of the SEO Newsletter. We take a deep dive into optimizing your experience at a live event — perfect timing, what with next month’s SMX and Pubcon. Read on for a sneak peak at what the February SEO Newsletter has in store.
In the feature article, longtime SMX attendee (and SMX Advanced presenter) Virginia Nussey shares all benefits you stand to gain from attending SMX. In Attend SMX West for Inspiration, Education and Network Building, Nussey breaks down those benefits.
January 28, 2014
This month’s 2014 Trends Edition of the SEO Newsletter, features Bruce Clay’s exclusive 2014 predictions for the SEO industry. Readers will also find an article on the many ways to use Google Trends for research and data visualization and the monthly roundup of Internet marketing top developments, shifts and happening.
Bruce, an Internet marketing thought-leader since 1996 who is widely known as a founding father of SEO has shared his SEO predictions every year since 2006. In this eight annual installment, Clay identifies the changes he expects to see when it comes to spam treatment, SERP makeup, mobile search, local search, video search and voice search. Read on for Bruce’s insights and more on this month’s SEO Newsletter.
January 17, 2014
Internet marketers gathered yesterday on Twitter to trade stories about their 2013 content performance and audience behavior during this week’s #SEOchat, hosted by Bruce Clay, Inc. On the agenda? Content and traffic behavior based on Google Analytics reports. As a group, we mined our data and determined what was working, when it was working and why it was working. Read on for a recap of the #SEOchat, plus discover takeaways based on participants’ answers. I
January 14, 2014
Every Thursday, Internet marketers come together to compare notes in the #SEOChat Twitter chat (more about #SEOchat here). This Thursday, Jan. 16, at 10 a.m. PST / 1 p.m. EST Bruce Clay, Inc. is hosting #SEOChat with an experimental new format: a live review of Google Analytics. Join us as we log into Google Analytics (or your preferred analytics software) and as a group, we’ll mine our 2013 data and compare notes on content performance and audience behavior. We’ll ask questions such as:
- What was your top performing content area in 2013?
- Top performing piece of content or blog post?
- What was your top traffic referrer in 2013? Top social referrer?
- What season saw the most engagement?
By identifying patterns and determining what’s working best, when it’s working and why it’s working, we can shape our 2014 SEO and content marketing strategy accordingly.
January 13, 2014
If prospective clients search for your name on Google, are those results going to make them more or less likely to hire you? With strategic online reputation management (ORM), you can ensure that the search results establish trust, highlight your successes and, ultimately, work in your favor. By controlling the first page of your brand name SERP, you control the message the world sees when it comes to your name.
“For page one search results, you want to make sure there’s nothing in there that you don’t have total control over — it’s even better if you can extend that control onto page two and three,” said Robert Ramirez, a senior SEO analyst who has worked in Internet marketing for over a decade. “Online reputation management is especially important for lawyers, whose name is their brand.
January 6, 2014
When it comes to PPC management, law firms have their work cut out for them. Keyword terms associated with attorneys and lawyers are among the most expensive keywords in Google AdWords. Law firms “can easily spend $50,000 to $100,000 per month on PPC,” according to Robert Ramirez, a senior SEO analyst at BCI who specialized in legal marketing for six years. As part of the Legal Marketing Series, Ramirez shared his expert insights in 4 Things Every Law Firm Website Needs for Optimal UX and SEO for Lawyers: 4 Tips to Get New Clients through Your Website.
Today, the series continues with PPC management strategies for lawyers with expert insights from Senior SEM Analyst Michael Shore. (If you’re brand new to PPC management, you can start with A Beginner’s 4-Step Guide: Delicious PPC Tips for Small Businesses.)
December 31, 2013
It’s the eve of 2014 and a new year necessitates a new reading list. For Internet marketers, Dave Eggers’ The Circle is one book you won’t want to leave off that list. Dave Eggers’ The Circle provides an account of a young woman’s rise to the upper echelons of the Circle — a company of the future dominating both the search and social spheres. Though fiction, The Circle provides an eerily familiar account of “the most influential company in the world’s” ever-evolving technology and ever-increasing power sure to intrigue Internet marketers and community managers. When you’re ready for a break from how-to’s and manuals, I recommend The Circle, where you’ll dive into the long-term implications — if only fictitious — of a Google-esque empire’s rise. Read on to discover why this book should be your next choice when it comes to fiction.
December 23, 2013
When a prospective client is shopping for an attorney, The American Lawyer found that the chief reason a client hires one law firm over another is subject matter expertise. When clients find you online, your law firm website should testify to that subject matter expertise. In part one of this Legal Marketing Series, we explored the fundamental techniques of SEO for lawyers’ websites, noting that targeting local keywords, securing inclusion in Google Places, siloing by practice area and user experience optimization were necessary components of optimizing a law firm website for search.Screen shot of a Google search for Law Firm Website
Today, we’ll delve into user experience optimization. Senior SEO Analyst Robert Ramirez, who has worked on law firm websites nationwide, identified these four things as non-negotiables for a law firm website:
1. High Quality Content Written by Lawyers
2. An “In the News” Section
3. Engagement Objects
4. Lawyer Profiles
December 19, 2013
When prospective clients are looking for a lawyer, 21.9 percent start with a search engine, according to Lawyernomics. If you want to capture that traffic, optimizing your online presence is essential. SEO is critical to converting online searchers into prospective legal clients.
In part one of this Legal Marketing Series, discover four top tips when it comes to SEO for lawyers offered by Senior SEO Analyst Robert Ramirez. Prior to working for Bruce Clay, Inc., Ramirez specialized in legal Internet marketing, working exclusively with top attorneys across the country.
Ramirez recommends that law firms focus on these areas of SEO:
- Target Local Keywords
- Secure Inclusion in Google Places and Other Local Directories
- Silo by Practice Areas
- Optimize the User Experience
December 13, 2013
In 2013 alone, Bruce Clay, Inc. published 183 posts on this blog for our tens of thousands of readers. All this content that details SEO, PPC, SMM and content marketing best practices comes free of charge and without strings — why? Because BCI is committed to thought leadership and knowledge transfer. Here, we’ve rounded up the most popular blog posts of 2013 in the following categories: basic SEO, advanced SEO, social media marketing, paid search and liveblogging.
Read more of Top PPC, SMM & SEO Blog Posts of 2013.