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May 6, 2014

9 Tips for Getting Your Manual Link Penalty Overturned

backlink data sources

The effect that an unnatural link penalty can have on a website can be crippling. Make no mistake, there is a punitive aspect to these actions. Google is looking to teach webmasters a lesson, one that insures that they will not think about violating the search giant’s quality guidelines in the future. To drive their point home, Google makes the process of recovering from these penalties very difficult.

Link penalty recovery takes time, effort, and a substantial commitment of resources. Depending on your specific situation, you could end up reviewing and/or removing hundreds of thousands (millions?) of links. And generally speaking, there is no shortcut to forgiveness.

A good number of clients that approached our firm over the past year came to us suffering from some form of manual or algorithmic penalty. The good news is that we have seen a high degree of success in getting penalties overturned. What follows is a list of tips for getting a specific type of penalty removed: a manual link penalty.

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January 10, 2014

5 Bad SEO Habits You Need to Break

Bad Habits SEO

Habits get a bad rap. They aren’t bad on their own. We develop them so we can get more done without having to think carefully about everything we do each day.

After any substantial amount of time in the SEO industry, you develop certain habits. Many of those habits are born of necessity, others reinforced by positive experiences, still others implemented for the sake of convenience. Regardless of their source, these tendencies influence the way we SEOs manage our client’s websites and behave online — and not always for the best.

Here are 5 habits that even the most experienced SEO analysts can fall into that could be harming your ability to successfully direct and manage a client’s online marketing campaigns.

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October 21, 2013

The Importance of Site Structure in the Absence of Keyword Data

siloed site navigation

Google sent shockwaves through the SEO community recently when it decided to encrypt all of its search query data and push “Not Provided” keyword results to 100%. While this change has been a long time coming, many SEOs are now struck with the stark realization that they are going to have to devise new ways to offer their clients the type of analysis and valuable metrics that they have become accustomed to with almost no keyword data.

Like so many aspects of SEO, internet marketing requires us to extrapolate conclusions from incomplete data. The complete lack of access to referring keyword data is another obstacle that must be overcome, but it also presents a unique opportunity to improve and leverage the structure of your website to help you claim some of that lost keyword data back.

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