Conversion Rate Optimization Archives - Bruce Clay, Inc. BlogMay 19, 2015
Inbound marketer Purna Virji has been honing her CRO game for more than eight years. In that time she has become one of the industry’s most prominent experts focused on conversion through her column at Search Engine Watch and her speaking engagements at SMX, Affiliate Summit, and the ecommerce conference eTail. When she speaks at the conversion-focused SMX Advanced session “Conversion Rate Rockstars,” her tips will revolve around ways to drive your efforts with data. In advance of SMX Advanced, we asked Virji to share some next-level conversion optimization advice to help digital marketers expand their field of knowledge. In this interview, Virji looks at:
- What useful qualitative data (data you can’t put a number on) can be used to inform conversion optimization
- Myths of conversion optimization that could be holding you back
- How to use PR and traditional marketing in conversion optimization efforts
- Conversion and usability obstacles unique to the mobile experience
Read the full interview here!
October 2, 2014
Luke Summerfield shares brilliant insights on designing your site and content to appeal to people’s unconscious brains (i.e., where emotions live). Then Paras Chopra and Khalid Saleh talk technical CRO matters. In this session, learn about:
- Brain-based marketing and how to drive human behavior
- The UX optimization process
- Principles for higher conversions
Read more in Conversion Rate Rock Stars.
September 30, 2014
The sales funnel has exploded. However, the pieces of the funnel are still highly relevant. You need to be there in the consideration phase. You need to streamline the purchase process so it’s frictionless. You need to work to maintain retention and get fanatical loyalty.
Speaker Jeffrey K. Rohrs discusses three ways to leverage key moments in a sales funnel to make the path to purchase as frictionless as possible.
Read more in Making Moments Matter.
March 20, 2014
How do people truly responding to your marketing efforts? Do your consumers trust you?
In this Pubcon South liveblog, computer engineer and cognitive scientist, Tim Ash, offers what he considers to be four primary pillars every brand must master in order to attain consumer trust and boost conversion rate.
Read about the four pillars in Tim Ash Keynote — The 4 Pillars of Trust.
March 19, 2014
Presenter Kim Krause Berg @kim_cre8pc, Internet Marketing Ninjas, will talk about how to get your ducks in a row before you start building your site and always include conversion elements in your design.
Conversions are turning visits into sales. You think conversions are making money, getting subscriptions, increasing form submissions, increasing sales leads
Your target users think conversions are …
- Do you have what I need?
- Are you genuine, credible?
- Do you provide excellent customer service?
- Opt-in/opt-out signup
- Are they spying on me?
- Will I be able to read it?
- Can I access the site from my phone?
- Can I get in and out in a hurry?
Read more of #Pubcon Liveblog: Conversion Web Design.
December 12, 2013
Renowned conversion optimization expert Tim Ash pulled together a website of resources to use to improve your site. Conversion Ninja Toolbox http://conversionninjatoolbox.com is a free directory from SiteTuners that lists tools for organizations of all sizes and budgets. You can find solutions in five categories to create, diagnose, engage, test, improve and learn. Watch a short video on the toolbox and read more.
September 12, 2013
Sometimes the best epiphanies come from looking at the work of others. To help inspire your a-ha moment this case study highlights the best parts of four stellar thank you page examples that got it right.
Read more of 4 Thank You Page Examples That Got It Right.
May 9, 2013
If you read the first installment in my two-part “How to Create a Thank You Page That Engages and Converts” series you know that Thank You pages are the pages that leads (aka, potential customers) are directed to after they complete a designated task.
And you also understand that by taking the action that led to the Thank You page your customer, or potential customer, has basically tapped you on the shoulder to let you know they are interested in your product or service.
Now is your chance to make an impression and inspire action that keeps your lead engaged. Now is your chance to funnel traffic to the pages you want them to see, your chance to use persona information to offer exactly the right offer at the right time, and your chance to bridge the gap between you and your leads with social media opt-ins that keep you connected long after they’ve left the site and forgotten about your form.
Now it’s all about the call to action.
in this post I use an “if this, than that” format to show you how to use your goals to craft compelling calls to action that encourage leads to take the next steps that you want them to take.
Read more of How to Create a Thank You Page Call to Action.
May 7, 2013
The Thank You page is the page that a lead (aka, a potential customer) will land on after filling out a web form, making a purchase, or completing another online task that you, the business, deem worthy of recognition.
By taking the action that led to the Thank You page your customer, or potential customer, has proverbially tapped you on the shoulder to let you know they are interested in your product or service. They acknowledge you, and they like you! Now what? How do you nurture your relationship with them so they will remember you and feel inspired to take the next step? How can you use the Thank You page to funnel your qualified leads to the pages you want them to visit next?
Whatever you do, it’s critical to make sure you leave them feeling satisfied and engaged, not confused.
To help you get started creating Thank You pages that convert leads into sales and strangers into brand loyalists, this blog post offers suggestions for approaching Thank You page creation in three stages: creating a foundation and getting ready to launch; on-page content creation; and using analytics to track success after your page or pages go live. On Thursday, I’ll be back with part two of this series to go into more detail about how to choose a Thank You page call to action that is focused, engaging and in alignment with your brand goals.
Read more of How to Create a Thank You Page that Engages and Converts.
August 15, 2012
This session promises to take a look into how to include conversion optimization into every step of your marketing strategies online. Solo presenter Mikel Chertudi of Adobe starts off with telling us that he has about 500 people in the marketing department there. He brings this up because he feels larger organizations have the challenge […]