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Conversion Rate Optimization Archives - Bruce Clay Blog

March 20, 2014

#Pubcon Liveblog: Tim Ash Keynote — The 4 Pillars of Trust


How do people truly responding to your marketing efforts? Do your consumers trust you?

In this Pubcon South liveblog, computer engineer and cognitive scientist, Tim Ash, offers what he considers to be four primary pillars every brand must master in order to attain consumer trust and boost conversion rate.

Read about the four pillars in Tim Ash Keynote — The 4 Pillars of Trust.

March 19, 2014

#Pubcon Liveblog: Conversion Web Design


Presenter Kim Krause Berg @kim_cre8pc, Internet Marketing Ninjas, will talk about how to get your ducks in a row before you start building your site and always include conversion elements in your design.

Conversions are turning visits into sales. You think conversions are making money, getting subscriptions, increasing form submissions, increasing sales leads

Your target users think conversions are …

  • Do you have what I need?
  • Are you genuine, credible?
  • Do you provide excellent customer service?
  • Prices?
  • Opt-in/opt-out signup
  • Are they spying on me?
  • Will I be able to read it?
  • Can I access the site from my phone?
  • Can I get in and out in a hurry?

Read more of #Pubcon Liveblog: Conversion Web Design.

December 12, 2013

Heads Up: Tim Ash Presents the Conversion Ninja Toolbox

conversion ninja

Renowned conversion optimization expert Tim Ash pulled together a website of resources to use to improve your site. Conversion Ninja Toolbox is a free directory from SiteTuners that lists tools for organizations of all sizes and budgets. You can find solutions in five categories to create, diagnose, engage, test, improve and learn. Watch a short video on the toolbox and read more.

September 12, 2013

4 Thank You Page Examples That Got It Right

ClickZ newsletter thank you page example

Sometimes the best epiphanies come from looking at the work of others. To help inspire your a-ha moment this case study highlights the best parts of four stellar thank you page examples that got it right.

Read more of 4 Thank You Page Examples That Got It Right.

May 9, 2013

How to Create a Thank You Page Call To Action

Emergen-C Thank You Page Example

If you read the first installment in my two-part “How to Create a Thank You Page That Engages and Converts” series you know that Thank You pages are the pages that leads (aka, potential customers) are directed to after they complete a designated task.

And you also understand that by taking the action that led to the Thank You page your customer, or potential customer, has basically tapped you on the shoulder to let you know they are interested in your product or service.

Now what?

Now is your chance to make an impression and inspire action that keeps your lead engaged. Now is your chance to funnel traffic to the pages you want them to see, your chance to use persona information to offer exactly the right offer at the right time, and your chance to bridge the gap between you and your leads with social media opt-ins that keep you connected long after they’ve left the site and forgotten about your form.

Now it’s all about the call to action.

in this post I use an “if this, than that” format to show you how to use your goals to craft compelling calls to action that encourage leads to take the next steps that you want them to take.

Read more of How to Create a Thank You Page Call to Action.

May 7, 2013

How to Create a Thank You Page that Engages and Converts

Java Development Kit Thank You Page Screenshot

The Thank You page is the page that a lead (aka, a potential customer) will land on after filling out a web form, making a purchase, or completing another online task that you, the business, deem worthy of recognition.

By taking the action that led to the Thank You page your customer, or potential customer, has proverbially tapped you on the shoulder to let you know they are interested in your product or service. They acknowledge you, and they like you! Now what? How do you nurture your relationship with them so they will remember you and feel inspired to take the next step? How can you use the Thank You page to funnel your qualified leads to the pages you want them to visit next?

Whatever you do, it’s critical to make sure you leave them feeling satisfied and engaged, not confused.

To help you get started creating Thank You pages that convert leads into sales and strangers into brand loyalists, this blog post offers suggestions for approaching Thank You page creation in three stages: creating a foundation and getting ready to launch; on-page content creation; and using analytics to track success after your page or pages go live. On Thursday, I’ll be back with part two of this series to go into more detail about how to choose a Thank You page call to action that is focused, engaging  and in alignment with your brand goals.

Read more of How to Create a Thank You Page that Engages and Converts.

August 15, 2012

Optimizing Conversion from Strategy to Execution

SES Logo

This session promises to take  a look into how to include conversion optimization into every step of your marketing strategies online. Solo presenter Mikel Chertudi of Adobe starts off with telling us that he has about 500 people in the marketing department there. He brings this up because he feels larger organizations have the challenge […]

August 14, 2012

Optimizing Landing Pages for Conversion and Revenue


Moderator: Bryan Eisenberg, SES Advisory Board; NYTimes Bestselling Author, Speakers: Scott Brinker, President & Chief Technology Officer, ion interactive Chris Goward, Co-Founder and CEO, WiderFunnel Marketing Optimization A testing game to test your conversion skills, care of Chris, our first speaker. A Wine Deal Website The goal: More e-commerce revenue Why: Millions of daily […]

July 18, 2012

On Conversions, Testing and the Science Behind the Buy: A Chat with Tim Ash

Picture of Tim Ash

Tim Ash is a friend, author, speaker and CEO who has been perfecting his approach to landing page optimization and website conversions for many years. As co-founder of SiteTuners in San Diego, Calif., and chairperson of the global Conversion Conference, Tim pretty much lives and breathes conversion optimization.

So when he sent me a copy of the second edition of his book, “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions,” I dug right in.

If you’re involved in any aspect of building and marketing a website – no matter what your discipline or area of expertise – you can learn something about how to perform your job better with conversions in mind. Tim, along with co-authors Rich Page and Maura Ginty, give practical insight into the many components of the conversion process, from the design and content to the psychology and data, and much more.

I sat down with Tim recently to talk about optimizing websites for conversion, and the second edition of his book. What follows is the transcript of that conversation, and it’s packed full of goodies. From tactical advice for Web pages to advice for businesses to start fine-tuning their sites and more, you don’t want to miss this chat.

Read more of On Conversions, Testing and the Science Behind the Buy: A Chat with Tim Ash.

February 29, 2012

SMX West 2012: Differentiate or Die

SMX West logo

In this session in the “new thinking” track, presenters will dive into the competition space online, where you’re competing with thousands of other sites for search visibility. This session looks at strategies that can help you stand out.

Read more of SMX West 2012: Differentiate or Die.

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