Internet Marketing
March 3, 2010
Bring In The Bling Via Bing Cashback
Moderator: Matt Van Wagner, President, Find Me Faster
Speakers:
Meagan Rochelle, Search Solutions Specialist, Microsoft
Nicholas Ward, Product Manager, Range Online Media
How many people are using Bing Cashback, Matt asks? About a quarter of the audience raises their hand. The rest are interested to find out how it might work for them. Matt is excited for Bing Cashback. The program gets to the heart of Bing’s problem. Bing is a good decision-making search engine, and the program gets people to at least try another engine. Empowered shoppers and advertisers are showing that Cashback is a great opportunity.
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December 15, 2009
Making the Switch to Bing
My name is Paula, and I’ve switched from Google to Bing.
Last week was a bit mind-blowing for anyone watching the search industry. Google’s new feature announcements kept coming, fast and furious. It started with their policy change to track and personalize search results for all users, which they sneaked in past the Eastern close of business the Friday before. Monday morning’s Web Search Evolution event cranked the fire hose up to full blast as Google demoed real-time search, Google Goggles, real-time language translation, voice recognition-powered “What’s Nearby” searches for mobile users, and so on.
And the innovations show no sign of letting up, with glimpses of the future Google phone and a new Google URL shortener making news already this week.
Normally I would think, “Woohoo, more search power! Free stuff! Go, Google!!!” But their no-warning expansion of personalization had left me with an eerie feeling that this gift horse might be trying to eat my shoes. When Google CEO Eric Schmidt explained away people’s need for privacy on the Internet, I was glad for the decision I’d made: to switch my default search engine to Bing. (Note: I wasn’t the only one.)
Here are a few of my observations and criticisms as a new Bing user.
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August 21, 2009
Friday Recap: Relive the Magic Edition
Jinkies! Friday already?! Feels like just yesterday I was living the SEO good life at SES San Jose.
Bruce and me at the IMCharity Party. Photo by Dana Lookadoo.
There are some resources helping me relive the magic. At WebmasterRadio.fm you can download all three keynotes from the SES. And Yo Yo SEO founder, Dana Lookadoo, has posted awesome albums of … Read more
July 29, 2009
Yahoo! Microsoft Partnership: In Search of a Strong Suit – SEM Synergy Extras
Yahoo! and Microsoft announced their long-awaited search partnership today, and the search engine marketing community is all abuzz.
Today on Bruce Clay, Inc.’s weekly podcast, SEM Synergy, Yahoo!’s Search Submit program was the subject of the show. Of course, in light of the Binghoo development, strategies aimed at search engine optimization for Yahoo! search may be reevaluated.
Editor’s note: Amy’s … Read more
July 28, 2009
SEO News Bites
Remixed from photo by Rich115
I’m not sure if my attention span is short circuiting or if there’s a good reason I’m unable to concentrate on one topic at a time. I think it’s a busy news day. Am I alone here? Bueller?
Whatever the cause, today my focus seems to be shifting from one story to the next as … Read more
July 20, 2009
SEOToolSet Tool Review: Search Engine Ranking Monitor, Part 2
A lot is said about how data can be used to help SEO efforts. Then again, data is nothing without proper analysis and organization. Bruce Clay designed and created a suite of SEO tools for organic optimization intelligence that filter and analyze the abundance of data that comes from a site. In a series here on the blog, I have … Read more
July 13, 2009
SEOToolSet Tool Review: Search Engine Ranking Monitor, Part 1
We all use tools in our everyday lives to make things easier, faster and simpler. With all the tasks an SEO has to do for each client on a regular basis — constantly checking and fine tuning campaigns — tools that get the job done right can come in handy. Bruce Clay, Inc.’s SEOToolSet is a suite of more than … Read more
June 24, 2009
Microsoft the Underdog
If I asked you 10 years ago “Who is the bully, the giant, the dominant force of the tech world?” what would you have said?
You would have said Microsoft without missing a beat.
If I were to ask you that same question today what would your answer be? Google, anyone?
Certainly Microsoft’s no wimp, but over the last decade, Bill Gates’s … Read more
June 11, 2009
Don’t Let Shortcuts Create Bad Habits
Photo by Pink Sherbet Photographyvia Creative Commons
Google’s getting pats on the back for a new tool that lets webmasters tell the search engine when a site’s been moved to a new domain. According to Google’s Webmasters/Site owners Help documentation, if you use the change of address tool, the Google index will be updated to reflect your new domain for 180 … Read more
June 1, 2009
Can Bing Build a Brand?
This morning I attended Bing.com’s live demo webcast, now available on demand. Stefan Weitz, director of Bing Search, chatted about Microsoft’s new search product and quickly convinced me to give Bing a serious chance. Not only did Stefan charm me with his charismatic geekdom and genuine enthusiasm, but Bing, with its fancy new features and overall popularity, proved quite the … Read more
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