Get Free Quote
« Google’s Outbound... | Blog home | Google’s Report on... »
April 28, 2016

Monitoring Social Media Traffic: Tricks, Tips and Tools

  • Print Friendly

#SEOchat is a weekly Twitter chat where in-the-know digital marketers across the country compare notes. Last week we hosted the chat and the hot topic was monitoring social media traffic. We discussed KPIs, paid and free tools — plus how to use this data once it’s gathered. Here’s what we learned!

Tools for Monitoring Social Traffic

Here’s the complete list of the tools that received shout-outs during SEOchat.

  • Hootsuite https://hootsuite.com/
  • Brandwatch https://www.brandwatch.com/eng/
  • Raven Tools https://raventools.com/
  • Sprout Social http://sproutsocial.com/
  • Audiense https://www.audiense.com/
  • SEMrush https://www.semrush.com/
  • NUVI https://www.nuvi.com/
  • SocialPilot http://socialpilot.co/
  • Buffer https://buffer.com/
  • Mento https://mento.io/
  • Iconosquare (for Instagram) http://iconosquare.com/
  • Adobe SiteCatalyst http://www.adobe.com/marketing-cloud/web-analytics.html
  • Brand24 https://brand24.net/

Tools for Monitoring Social Referral Traffic and Conversion

  • Google Analytics http://www.google.com/analytics/
  • Google Tag Manager https://www.google.com/analytics/tag-manager/
  • Facebook Conversion Tracking https://www.facebook.com/business/a/online-sales/conversion-tracking
  • Facebook Insights https://www.facebook.com/help/336893449723054
  • Twitter Analytics https://analytics.twitter.com/

Tools for Identifying Influencers

  • Zoomph https://zoomph.com/
  • Onalytica http://www.onalytica.com/
  • Followerwonk https://moz.com/followerwonk/
  • Simply Measured http://simplymeasured.com/
  • Copromote https://copromote.com/
  • BuzzStream http://www.buzzstream.com/
  • BuzzSumo http://buzzsumo.com/
  • Ninja Outreach https://ninjaoutreach.com/
  • Ahrefs https://ahrefs.com/

Social Tools for Everything Else

  • Tweepi http://tweepi.com/
  • Canva (for design) https://www.canva.com/
  • Pablo (for design) https://pablo.buffer.com/
  • Click to Tweet https://clicktotweet.com/
  • CoSchedule http://coschedule.com/
  • Meet Edgar https://meetedgar.com/
  • Gramblr http://gramblr.com/uploader/
  • TweetDeck https://tweetdeck.twitter.com/
  • Tailwind (for Pinterest & Instagram) https://tweetdeck.twitter.com/

I Still Haven’t Found What I’m Looking For: Social Intelligence Tool Wish List

Even with all these useful tools, there are still needs that aren’t being met. Here’s what SEO-chatters are still hoping to find in a tool:

  • A way to schedule posts on Instagram
  • Accurate sentiment analysis, especially for ecommerce sites
  • Better reporting on Instagram and Pinterest
  • Integration of all social channels
  • History of follower count provided by all social platforms themselves
  • Insight into time viewers spent looking at a business’s social posts

Actions to Take Based on the Data

Here’s are some of the says digital marketers are leveraging the data they are pulling from social media monitoring and analysis.

You can get a complete transcript of the chat here. Join #SEOchat every Thursday at 10 a.m. PT/1 p.m. ET. #SEOchat is a great opportunity to ask questions, get answers and share insights with industry leaders and the engaged digital marketing community. Read more about #SEOchat here.

  • Print Friendly




13 responses to “Monitoring Social Media Traffic: Tricks, Tips and Tools”

  1. Bharat writes:

    Thanks for sharing this list of tools.

  2. Gloria writes:

    Great list full of nice and helpful tools! But I can see that one, my favorite is missing. Have you ever tried Brand24 for social listening and analyzes? Quite nice, easy to use and efficient tool which is great help in marketing, pr and sales. Worth to take a look at!

  3. Kristi Kellogg writes:

    Thanks for sharing Gloria! Updating the article now to include that in our list now :)

  4. Web Design Singapore writes:

    Great list Kristi! Now we are using Hootsuite and Buffer to monitor and post updates to our social media. We also use SEO Profiler as an in-depth analysis of our website. Will share this article!

  5. Gloria writes:

    Hi Kristi! Thank you! Great to see, Brand24.net is really worth recommending :)

  6. search engine optimization writes:

    analyzing the traffic is been biggest task for the folks, thank you for showcasing on the tips and tricks

  7. Kristi Kellogg writes:

    You’re welcome!

  8. Tim writes:

    Hey Kristi! Whoa such an useful tools to analyze social media & general SEO check up, From some of the above, I didn’t heard, Thanks for sharing core trick for future use!

  9. Jake writes:

    How can we use Canva for social media ? Its a designing tool know ?

    Buffer is a great tool as it also have an android and iPhone app so we could see the analytics right from our mobile.

  10. Garima writes:

    Thankyou so much for such a marveloous list of tools i have no words to say you thankyou…your list of tools as an seo made my day..

  11. Melvin writes:

    Thank you so much for this great list of resources. I’ve been using Buffer and Hootesuite. I’m definitely going to look into the other tools that you suggested here. Thanks again

  12. Aisha writes:

    social media is more best and more popular , so that why so effect too much due to social medias in case of seo

  13. Client Surge SEO writes:

    This is an excellent list Kristi. Thank you for putting it together. I’ve liked using BuzzSumo for both influencers and trending content for curation purposes. The Adobe analytics is an interesting toolset but definitely for the more advanced in terms of use cases and application. Appreciate the thought you put into your list!



Get Started
Learn SEO

Subscribe to Blog Updates

Get email notifications when we publish new blog posts, usually two to three times a week.

  

a monthly digest keeping digital marketers in the know with SEO, SEM, social media and content marketing hot topics, live events, corporate shuffles, and deserved kudos.

We respect your privacy and never share your email address

Free Executives Guide To SEO
By continuing to use the site, you agree to the use of cookies. AcceptDo Not Accept
css.php