Social Media Marketing Archives - Bruce Clay, Inc. BlogJanuary 16, 2018
Marketing teams across the board will face receding budgets as the C-suite becomes increasingly unwilling to dole out money without solid proof that it delivers results. As a result, I expect to see a focus on attribution tools and better data reporting as the industry scrambles to connect the dots of customer journeys and justify marketing spend.
Predictions for digital marketing in 2018 are fairly easy to make — at least compared to the last 13 years of annual prediction posts I’ve written. I am sure that most in the SEO industry who follow Google see these trends already progressing. In a nutshell, the hot buttons SEOs know now will stay hot.
Here are my predictions for mobile first, voice search, content, linking, speed, SEO, ecommerce, machine learning, virtual reality and video — to help you be informed to make the right marketing moves this year.
January 19, 2017
Have you ever pasted a link into Facebook or Twitter to find that the associated image has nothing to do with the content of that page, or that the post description reads like an SEO Mad Lib?
You think twice about sharing it, don’t you?
There’s a way for marketers to control the experience their content produces as it shows up on social networks including Google+, Facebook and Twitter. Control the social media content your page generates through social meta tags.
December 29, 2016
In 2016 we were busy bringing digital marketers answers to the toughest questions surrounding SEO, content marketing and PPC. Out of more than 100 articles, these are the top 12 most-read articles on the Bruce Clay Blog this year.
From managing SEO projects to understanding the Facebook algorithm, keeping your website fresh to disavowing links, here’s the year’s most popular posts for you to read up on as you head into the New Year!
October 28, 2016
92% of online shoppers consider reviews in their buying decisions.
67% (two out of three) companies note that customer service in social media is gaining importance.
If your business is in business it’s because you’ve committed to a new set of marketing best practices. Marketing in the digital age is centered on being open about your professional mission, prioritizing your customers’ voices, cutting back on the sales pitches, and getting noticed for going above and beyond.
… Which brings us to Snapchat.
Snapchat is a social platform whose community rewards openness, intimacy and authenticity.
It’s the app millennials (17- to 34-year-olds) use to chat with friends and get their entertainment and lifestyle news.
Is your business courting millennials?
Here’s why Snapchat is good for business and 15 tips to get you up and running on Snapchat.
September 15, 2016
The Facebook algorithm takes into consideration engagement, relevance, timeliness, and thousands of other factors in an effort to populate a user’s News Feed with more of the stuff they want to see, as inferred by Facebook.
Unlike sites where everything you post automatically appears on the timeline of every person who follows you, Facebook uses an algorithm to dictate what content shows up in an individual’s News Feed.
In a sentence, the Facebook algorithm weighs factors to determine on a post-by-post basis whether a post is qualified to pass into an individual’s News Feed. For more on the Facebook algorithm and how to get maximum reach for your posts organically, read What is the Facebook Algorithm?
August 4, 2016
Is your company ready to invest in social media tools? Do you want something that monitors fans, followers, shares, mentions and more across every social network, tracked over time? Could you use a platform that tracks clicks to a site and conversion events?
Last year, that was the situation we found ourselves in — looking for social media software that could help us better track our key metrics. But with so many social media marketing tools out there, I was given the task of researching the marketplace. After doing myriad trials with companies including Sprout Social, Quintly, Simply Measured, Datapine and Nuvi, I want to share my research with other brands, businesses and agencies so that you’re ahead of the game when you start looking for the social media tools that are right for your company.
Click through for a comparison of social media tools in Ready to Invest in Social Media Tools?
June 28, 2016
I’ll admit it, I’m a millennial.
I value work-life balance.
I expect my job to be more fulfilling than well paying.
I gravitate toward a technical career because I’m always plugged in anyway.
I found a satisfying and challenging career path in digital marketing. If you’re anything like me, digital marketing might be a good fit for you.
Here are the digital marketing salary statistics and job descriptions to help you decide if it’s time to kick-start your career in online advertising, search or social media marketing.
June 23, 2016
How can search and social marketing teams work together to make both their efforts more effective? You can use social media as a distribution network for content, but realize that today, organic social traffic is not guaranteed. In the session “SEO & Social: Let’s Dance!” at SMX Advanced, speakers Jason White, Maggic Malek and Travis Wright will share the latest ways marketers can leverage the social world to help advance SEO, build brand awareness, and engage with prospects. From employee advocacy to remarketing ads, there are many options in the overlap between search and social.
June 20, 2016
Raise your hand if you’d jump on Larry Kim’s pyramid scheme if given the chance. I know I would. I wouldn’t even need to know what it was about to trust that it was a gold mine (and that it probably wasn’t all that scheme-y).
It turns out that the WordStream founder’s pyramid scheme is a real thing, and it’s not even shady! It’s just a memorably scandalous name for a cutting-edge social media advertising tactic. And he’s letting all of us search and social PPC advertisers in on it.
I had a chance to interview Kim in advance of his social hacks presentation at the SocialPro conference taking place today and tomorrow. We jump right in to his uber-powerful paid social advertising tactics that boast 20% to 40% click-through and engagement rates.
This interview is 20 minutes of action-packed insight on how to reach your target market through Facebook and Twitter — where the competition is low, the cost is low and the ROI is high, if done right.
Watch the paid social interview with Larry Kim.
June 15, 2016
Together search engine optimization and social media marketing create a powerhouse effect that drives traffic to your site, builds buzz and creates brand awareness. And while both are worthy forces on their own, when combined they’re even stronger. Jason White, the VP of SEO & SEM at Dragon Search and Maggie Malek, the head of social at The MMI Agency, agree 100% — and next week, we’re all headed to Seattle to lead sessions at SocialPro and SMX Advanced.
But we couldn’t wait. We were ready to start talking about #RelationshipGoals when it comes to SEO & SMM. Ready to take your business’ search and social relationship to the next level? Check out this video!