Monitoring Social Media Traffic: Tricks, Tips, and Tools

#SEOchat is a weekly Twitter chat where in-the-know digital marketers across the country compare notes. Last week we hosted the chat and the hot topic was monitoring social media traffic. We discussed KPIs, paid and free tools — plus how to use this data once it’s gathered. Here’s what we learned!

Tools for Monitoring Social Traffic

Here’s the complete list of the tools that received shout-outs during SEOchat.

  • Hootsuite
  • Brandwatch
  • Raven Tools
  • Sprout Social
  • Audiense
  • SEMrush
  • NUVI
  • SocialPilot
  • Buffer
  • Mento
  • Iconosquare (for Instagram)
  • Adobe SiteCatalyst
  • Brand24

Tools for Monitoring Social Referral Traffic and Conversion

  • Google Analytics
  • Google Tag Manager
  • Facebook Conversion Tracking
  • Facebook Insights
  • Twitter Analytics

Tools for Identifying Influencers

  • Zoomph
  • Onalytica
  • Followerwonk
  • Simply Measured
  • Copromote
  • BuzzStream
  • BuzzSumo
  • Ninja Outreach
  • Ahrefs

Social Tools for Everything Else

  • Tweepi
  • Canva (for design)
  • Pablo (for design)
  • Click to Tweet
  • CoSchedule
  • Meet Edgar
  • Gramblr
  • TweetDeck
  • Tailwind (for Pinterest & Instagram)

I Still Haven’t Found What I’m Looking For: Social Intelligence Tool Wish List

Even with all these useful tools, there are still needs that aren’t being met. Here’s what SEO-chatters are still hoping to find in a tool:

  • A way to schedule posts on Instagram
  • Accurate sentiment analysis, especially for ecommerce sites
  • Better reporting on Instagram and Pinterest
  • Integration of all social channels
  • History of follower count provided by all social platforms themselves
  • Insight into time viewers spent looking at a business’s social posts

Actions to Take Based on the Data

Here’s are some of the says digital marketers are leveraging the data they are pulling from social media monitoring and analysis.

You can get a complete transcript of the chat here. Join #SEOchat every Thursday at 10 a.m. PT/1 p.m. ET. #SEOchat is a great opportunity to ask questions, get answers and share insights with industry leaders and the engaged digital marketing community. Read more about #SEOchat here.

Want more?
Check out our post comparing top social media tools and their costs/features!

Kristi Kellogg is a journalist, news hound, professional copywriter, and social (media) butterfly. Currently, she is a senior SEO content writer for Conde Nast. Her articles appear in newspapers, magazines, across the Internet and in books such as "Content Marketing Strategies for Professionals" and "The Media Relations Guidebook." Formerly, she was the social media editor at Bruce Clay Inc.

See Kristi's author page for links to connect on social media.

Comments (13)
Still on the hunt for actionable tips and insights? Each of these recent Social Media Marketing posts is better than the last!

13 Replies to “Monitoring Social Media Traffic: Tricks, Tips, and Tools”

This is an excellent list Kristi. Thank you for putting it together. I’ve liked using BuzzSumo for both influencers and trending content for curation purposes. The Adobe analytics is an interesting toolset but definitely for the more advanced in terms of use cases and application. Appreciate the thought you put into your list!

social media is more best and more popular , so that why so effect too much due to social medias in case of seo

Thank you so much for this great list of resources. I’ve been using Buffer and Hootesuite. I’m definitely going to look into the other tools that you suggested here. Thanks again

Thankyou so much for such a marveloous list of tools i have no words to say you thankyou…your list of tools as an seo made my day..

How can we use Canva for social media ? Its a designing tool know ?

Buffer is a great tool as it also have an android and iPhone app so we could see the analytics right from our mobile.

Hey Kristi! Whoa such an useful tools to analyze social media & general SEO check up, From some of the above, I didn’t heard, Thanks for sharing core trick for future use!

analyzing the traffic is been biggest task for the folks, thank you for showcasing on the tips and tricks


Hi Kristi! Thank you! Great to see, is really worth recommending :)

Great list Kristi! Now we are using Hootsuite and Buffer to monitor and post updates to our social media. We also use SEO Profiler as an in-depth analysis of our website. Will share this article!

Thanks for sharing Gloria! Updating the article now to include that in our list now :)


Great list full of nice and helpful tools! But I can see that one, my favorite is missing. Have you ever tried Brand24 for social listening and analyzes? Quite nice, easy to use and efficient tool which is great help in marketing, pr and sales. Worth to take a look at!

Thanks for sharing this list of tools.


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