Bruce Clay Blog : 2/14 : GoogleJuly 31, 2013
This month Google released new Android and iOS versions of the Google Maps app. If you are a local business owner interested in first-time and return patronage, this affects you. Here are five reasons why, and five-plus things you can do to get your brand represented above the competition.
Continue reading The New Google Maps App: 5 Reasons Local Businesses Should Care
July 1, 2013
Are you a local business owner who is eager to get into the SEO game? Good for you! Establishing a local online presence is definitely a great way to grow your business. Google Places for Business is the perfect place to start your SEO campaign — by establishing your business’ identity on Google Places, it can show up in Google searches, Google Maps and Google+ Local. The following guide will help you create your local presence.
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June 12, 2013
The house is packed with local marketers at SMX Advanced 2013. @Matt McGee opened the Maps and Metros local session by noting that “local is still a mess like it used to be!” Mike Blumenthal (@mblumenthal) of Blumenthals started off this session addressing his title of “Professor Maps.”
Read more of Maps and Metros – Surviving And Thriving In Local Search.
June 11, 2013
The first morning of SMX Advanced in the SEO promenade room has been rockin’ with lots depth of data, rich nuggets. The room is packed with people wanting the latest in the world of authorship and AuthorRank. Mitul Gandhi of SEO Clarity is the opening act …
Read more of SMX Advanced 2013: Authorship: The Deep Dive.
May 16, 2013
Google Analytics tracking codes — also know as custom campaigns or UTM codes — are custom tracking parameters that, when added to the end of a URL, communicate granular information that tells you more about how your referral traffic is interacting with your calls to action. As mentioned, UTM tracking codes amend (are added to the end of) the URL you want to track insights for, like this:
UTM tracking codes can help you analyze traffic from banner ads, email newsletters, social media content, and any other campaign that links people to a property that you own (such as your website or your blog). Learn how to compose a Google Analytics tracking code, how to use Campaign, Source and Medium parameters and why underscores might be better than dashes.
Read more of How to Build a Google Analytics Tracking Code.
May 15, 2013
As a community manager and a blogger, I have 2 main needs for images:
1. Including them in BCI blog posts to break up text and add visual interest
2. Posting images to social media to share blog and other BCI content
What you’ll know by the end of reading this is:
- Where I get images, both free and paid services
- How to make a graphic-text mash-up using Google Drive that will get noticed in the midst of noisy Facebook, Twitter and Google+ streams
May 6, 2013
Have you ever had more than 1,000 unread emails in your inbox, 95 percent of which you have no interest in opening? Sure, you delete an email here or there, but sifting through them all to make sure you’re not deleting anything you might actually want to read can be daunting, especially when you know you’ll only have hundreds more to sort through the next week (or day, in particularly bad cases).
And that’s how the email problem grows, with more and more cluttering your inbox until you just want to delete the whole account and start over. But you can’t. Because that email is established with Amazon, Paypal, eBay, Chase, Groupon, Facebook, Twitter, LinkedIn, etc., and deleting it would just cause hassle of a different kind. Not to mention the fact that that email is perhaps the address you’ve established a professional reputation with.
April 1, 2013
It’s April Fool’s Day and that means that the Google team has been very busy planning pranks. For more than a decade, Google has been making millions laugh with fictitious products, fake announcements and make-believe services, bringing levity to the Web every April 1st.
March 12, 2013
Andy Atkins-Kruger @andyatkinskruge is our moderator and the first speaker. We’re in the Semantic SEO track and this preso is Schema.org & The Knowledge Graph. How can you influence KG? How will it roll out to other languages? Those are his two questions of interest and what he’ll address here. We know that KG has […]
March 1, 2013
It’s Friday and there are three weekend-worthy stories to share with my fellow search nerds. In other words: hey SEOs, entertainment ahead!
How Search Works
Google revealed a behind-the-screen look into How Search Works with an interactive infographic. It covers how the search engine crawls and indexes the Web as well as how its algorithms and ranking signals decide what to show in SERPs. Most notable for SEOs, however, is probably the portion on Google’s war on spam. For the first time we see near-real-time spam being removed from search results and graphs that indicate the spam team’s manual actions against site’s flagged for spam.
Read more of This Week at Google: Shaking Up Search.