Bruce Clay Blog : 2/15 : GoogleOctober 17, 2013
No matter how hard we try, Google+ will not be denied. We’ve all seen it: the integration of Google+ into even the smallest facets of search results — from recently added hashtags in people’s posts to the addition of Google+ posts into the Knowledge Graph of the SERP.
And we all know the story about establishing authorship through your profiles and the trust signal an image provides to your result, but this blog post isn’t about that. Though, if you haven’t done so, I highly encourage you to exercise authorship on your site. This post is about Google+ becoming the news. What if I told you there was a way to show up in Google News just by posting on your Google+ profile something related to an article topic?
October 7, 2013
Matt Cutts took to Twitter on Friday to announce a minor update to Penguin, a component of the search ranking algorithm penalizing value from unnaturally acquired links. For our clients and readers wondering if they are part of the one percent being affected by Penguin 2.1, BCI recommends monitoring your organic traffic in Google Analytics over the next two weeks, looking for a dip. A dip in traffic occurring on this date may indicate that your site has been hit by this update. In some cases, you might see an increase in traffic, which would indicate an outranking competitor took a blow from Penguin 2.1.
Read more of Penguin 2.1: What’s New with Google’s Angry Bird.
October 2, 2013
Authorship is a structured markup that can give you a click-through boost and thus more traffic when an author photo shows up in a SERP, but which, in my own experience, can be finicky for implementing. One of the key players in developing the authorship markup at Google is on the panel. Other members of the panel will come from the publisher perspective and the agency side.
Elisabeth Osmeloski (@elisabethos, Director of Audience Development, Third Door Media, Inc.) is moderating and the four speakers are:
John Carcutt, Director of SEO and Social Media, Advance Digital (@johncarcutt)
Janet Driscoll Miller, President and CEO, Search Mojo (@janetdmiller)
Pierre Far, Webmaster Trends Analyst, Google (@pierrefar)
John Shehata, Executive Director of Search, Social Media, ABC News (@JShehata)
Read more of Google Authorship: Step-By-Step Setup & Troubleshooting.
October 1, 2013
The future is now and Internet you wear on your face into Men’s rooms (…and other places) exists. (Still no hover skateboards as promised by Michael J. Fox in Back to the Future… but Internet head-ware is a step in the right direction.) In this session we’re going to get a “heads on” live demonstration of the Google Glass experience, and then, according to the conference agenda, we’ll discuss “the ramifications of this new way of interacting with the Internet, from how it changes search behavior to SEO implications to all-important privacy concerns.”
Read more of Search Marketers Talk Google Glass at #SMX East 2013.
September 19, 2013
SMX East 2013 hits New York Oct. 1-3 and search marketers the world over are gearing up. The SMX East agenda is filled with more than 50 highly anticipated sessions covering everything SEOs and SEMs are passionate about, including Google Glass.
Glass Act: Search Marketers Talk Google Glass will feature speakers with “heads-on experience” and include a live demonstration followed by a discussion on this “new way of interacting with the internet.
September 18, 2013
When a user types in a search query, the search engine’s number one goal is to return results that are high-quality, relevant, and able to best give them what they want. One of the 200+ factors Google takes into consideration to determine which web pages best fit the bill is PageRank.
What is PageRank? PageRankPageRank is a link analysis algorithm used by Google to determine the reliability, trustworthiness, and overall significance of web pages and websites.
September 17, 2013
Take your seats! It’s time for the Back-to-School edition of The SEO Newsletter. It’s chock-full of information that search marketers and SEOs can use to enrich their sites, including an in-depth look at how to generate engagement objects (for content marketers) and a guide for 101-level SEOs on how to set up Google Webmaster Tools, plus this month’s top internet marketing news.
August 8, 2013
Gone is the mystery of blackbox manual action penalties levied by Google against your site. Today Google announced a new section in Google Webmaster Tools called “Manual Actions.”
If you go to the Search Traffic navigation and click on “Manual Actions” you’ll see a listing of site-wide matches (spam found across a whole domain) and partial matches (spam flagged on “specific pages, sections or links”) of your site.
In Google’s Webmaster Central blog post, the example screenshot shows a manual action listed as “User-generated spam. Pages from this site appear to contain spammy user-generated content.” Along with the versions we have seen, that makes three types of reported webspam:
- Comment spam (user-generated spam)
- Thin content
- Unnatural links
July 31, 2013
This month Google released new Android and iOS versions of the Google Maps app. If you are a local business owner interested in first-time and return patronage, this affects you. Here are five reasons why, and five-plus things you can do to get your brand represented above the competition.
Continue reading The New Google Maps App: 5 Reasons Local Businesses Should Care
July 1, 2013
Are you a local business owner who is eager to get into the SEO game? Good for you! Establishing a local online presence is definitely a great way to grow your business. Google Places for Business is the perfect place to start your SEO campaign — by establishing your business’ identity on Google Places, it can show up in Google searches, Google Maps and Google+ Local. The following guide will help you create your local presence.
Read more of