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Liveblog Archives - Page 4 of 46 - Bruce Clay, Inc. Blog

March 1, 2016

How Dynamic Ads Can Supercharge Your SEM Campaigns #SMX

Dynamic Ads session at SMX West

From the SMX West agenda: “A search marketer’s ultimate goal is to create a personalized ad for every searcher. While we aren’t quite there yet Ad customizers, DSAs, and Dynamic Remarketing can automatically personalize ads based on website content, user behavior, time of day and many other criteria. In this session, we will examine tactics and tools to create personalized ads at scale.”

Read our coverage of this session with moderator Brad Geddes and speakers Sahil Jain and John Lee.




Getting AMP’d: What You Need To Know About Accelerated Mobile Pages & Google #SMX

AMP speaker panel

One hot topic these days is AMP, short for Accelerated Mobile Pages.

At SMX West, Danny Sullivan moderates as Google VP of Engineering Dave Besbris and Paul Shapiro, organic search director at Catalyst and an early user of AMP, give in-depth presentations followed by a Q&A period to cover:

  • What AMP is
  • Pros and cons of using AMP
  • Features of AMP (what it’s good for, what it’s not)
  • Technical details about implementing AMP (such as components, analytics tracking, including ads with AMP, etc.)

The three are on stage, and Danny Sullivan introduces us to our presenters by telling us that Dave goes by Bes and that Paul wrote this SEL article: “How to Get Started with Accelerated Mobile Pages.”

Dave “Bes” Besbris is our first speaker. Shapiro says Danny Sullivan told him there is a speaker dress code, so he wore his formal hoodie today. ;)

You may have noticed the change to a SERP where there’s an AMP carousel at the top of the page. The reading experience inside an AMP document is excellent. They didn’t want to reinvent something new, they wanted the experience to be the web.

Read more




Linkless Attribution Theater Presentation by Duane Forrester #SMX

Duane Forrester at SMX-Link Attibution

Is it possible to gain trust online without links? And if so, what are links good for? BCI’s Duane Forrester sets the record straight in this brief but valuable #SMX West 2016 theater presentation.

Read the liveblog Linkless Attribution: Why What People Say Will Matter More Than Ever.




Search Whizzes Talk Local SEO Strategy: Adam Dorfman, Greg Gifford, Casey Meraz & Chris Silver Smith LIVE at #SMX

Local SEO Strategy SMX

Got questions about local search optimization? The speakers on this SMX West 2016 panel have answers. Discover the latest local SEO strategies that Greg Gifford, Casey Meraz, Adam Dorman and Chris Silver Smith are wielding. Check it out here!




Keynote: The Future Of Search #SMX

What's the future of search_

You’re tuned in to the BCI blog where we’re liveblogging SMX West all week. This is the show’s opening keynote, a demo-heavy presentation by Behshad Behzadi, Principal Engineer, Google Zurich.

Behzadi is the director of conversational search. Danny Sullivan says that Behzadi previously did this presentation at SMX London, and it was a mind-blowing presentation into what’s possible with conversational search. Behzadi has been at Google for 10 years, the first 7 years working on ranking, and the last 3 years working on future tech including Now on Tap.

For what Behshad Behzadi explains is the future of search, including voice search and Now on Tap, read this opening keynote of SMX West.




February 10, 2016

Bringing You Live Reports from #SMX West 2016

SMX logo

It’s that time of year: digital marketers from all over the world flock to Silicon Valley to talk SEO, PPC, content marketing, social media and more at Search Marketing Expo (SMX) West on Feb. 29 – Mar. 3. Every year the conference attracts thousands of attendees as the industry’s best and brightest take the stage to share big picture pep talks, compelling case studies, and the latest best practices they’ve expertly honed.

Virginia Nussey and I will be reporting live from SMX West so that, even from your office, you can virtually attend the conference. Jump ahead to the SMX West 2016 liveblog schedule below to see the sessions and speakers to expect on our blog, or read on to discover the many opportunities to connect with the Bruce Clay, Inc. team in the coming weeks.




December 18, 2015

SEO in 2015: A Retrospective for the Introspective – Virtual Conference Recap

SEO in 2015

If TIME Magazine were to do an issue on the SEO industry in 2015, the table of contents would look like this.

• 2015 SEO Story of the Year: Mobilegeddon

• Runner-Up: More Mobile – App Deep Linking and Indexing

• Runner-Up: The Penguin that Never Came

• Runner-Up: RankBrain AI

• 15-Minutes-of-Famers in 2015: Millennials are the moment’s hottest market segment, but it’s an attention to audience that has staying power

We don’t publish TIME Magazine, but on the BCI blog, we do publish the SEO industry’s major news stories and marketing practices. A mobile-focused marketing perspective, Google’s MIA Penguin and link removal practices, and a search engine ranking algorithm that learns are the topics covered on today’s Virtual Conference SEO track.




December 15, 2015

SEO, PPC & Content Virtual Conference: 2015’s Liveblog Recap

2015 Virtual Conference(1)

Here on the BCI blog, we publish updates to keep digital marketers current on new tactics and evolving perspectives. To do so, we send livebloggers to major digital marketing conferences so readers can get the 411 from the industry’s search marketing, content, conversion and advertising experts. This year, Virginia Nussey and I covered more than 85 sessions live from SMX West, SMX Advanced, SMX East, Pubcon, SEJ Summit Santa Monica and BIA/Kelsey NEXT in Local.

As we wrap up the year, we present an early holiday gift. We’re packaging up the most high-impact liveblogged sessions of the year to create a virtual conference you can follow along with each day this week. Or, pick and choose the tracks that interests you. Either way, this virtual conference is your fast track to getting up to speed on what happened in digital marketing in 2015:

• Wednesday, Dec. 16: Content, Social Media & Understanding Your Audience
• Thursday, Dec. 17: Search Engine Marketing, PPC Advertising
• Friday, Dec. 18: SEO Milestones of 2015

Read SEO, PPC & Content Virtual Conference: 2015’s Liveblogged Lessons




December 10, 2015

Connecting the Online World to the Offline World with Data: A Round-table Chat at #BIAKNEXT

Connecting the Online World and Offline World

About 90% of buying is offline, but it’s very influenced by online. Attribution, then, is more important than ever. BIA/Kelsey Managing Director Rick Ducey moderates a round-table discussion with three professionals, each offering a different perspective:

  • Grace Chan, VP Product at Wanderful Media
  • Sherry Thomas-Zon, Chief Marketing and Revenue Officer at Retailigence
  • Elliott Waldron, Director of Analytics at Placed, Inc.

They discuss how receipts data (vs. point of sale) can inform campaign planning and the purchase journey … how marketers handle large amounts of data … and what to expect in 2016 for the in-store experience.

Read the liveblog




Are Millennials That Different? USC PhD Discusses Millennial Motivation – #BIAKNEXT Liveblog

Dr. Karen North speaking

As digital marketers, we’re always trying to learn more about millennials’ behavior — they are, after all, the largest demographic in existence. But is the super social behavior of millennials really that different from other groups?

“We are all social animals: this has never changed and it never will. People don’t change. The only thing that changes is the technology that mediates our social actions. And everything we used to do in person we now do digitally,” posits Dr. Karen North, director of USC Annenberg’s Digital Social Media Master’s program. “Social media is how we connect and communicate. And it is blind to geographic proximity. We live in both our local communities and our digital online communities.”

In this morning’s keynote address at BIA/Kelsey’s NEXT conference in Los Angeles, North talks about millennial motivation, marketing and media …

Our Kristi Kellogg was there, so you can read the liveblog.




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