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Liveblog Archives - Page 4 of 43 - Bruce Clay, Inc. Blog

October 1, 2015

How Apple’s Changing Up Search: From Siri to Safari to Spotlight – #SMX Liveblog

Three Apple Tools SMX East

Search engines Google, Bing and Yahoo step aside because Apple’s changing things up. This insightful SMX session discusses the many ways Apple products have impacted search and what to do about it as marketers.

Read the liveblog now.




Essential Steps for Performing an Effective SEO Audit – #SMX Liveblog

Essential Steps for Performing

An SEO site audit lays the groundwork for everything an SEO does to ensure maximum search visibility. This SMX East session covers the most important audit tactics and best practices for making sure your SEO efforts are having the optimal impact on a site’s performance.

Read the liveblog: Essential Steps for Performing an Effective SEO Audit




Being Found on YouTube – #SMX Liveblog

amy gene jeff dan Feature Image

The second largest search engine is YouTube, which is where your videos should be placed and properly optimized. This information-rich SMX East session gives you practical tips on how to master video marketing in the YouTube wonderland.

Read the session liveblog to find out more.




The Most Valuable Analytics Reports for SEO – SMX Liveblog

Analytics Reports speakers

What reports do you really need for search engine optimization? How can you make sense of the volumes of data that even low-end analytics tools collect about your site visitors and activity? After all, there are hundreds of canned reports to choose from, but only a few are really relevant for SEO. And the answer is going to be different depending on which type of stakeholder wants information.

In this SMX East session, a panel of three SEOs share their tactics when it comes to reporting:

  • What the SEO stakeholders need
  • Using data to tell a story
  • How to build your map to Google Analytics treasure

Read the liveblog: The Most Valuable Analytics Reports All SEOs Should Be Running




September 30, 2015

Creating a Search Culture in a Large Organization – Executives Share Their Experience at SMX

Empowering a Large Organization by

How can you create a culture that’s on the same page with SEO objectives? How can you get IT on your side? What does it take to influence the C-suite to back digital marketing needs?

Glean from the experience of three major companies in this liveblog of an SMX East session titled “Empowering Your Organization with a Search Culture.” Executives from Verizon, Comcast and Pernod-Ricard shared some of their insights, challenges and strategies when it comes to creating an SEO-aware search culture for a massive brand.

Read the liveblog: Creating a Search Culture in a Large Organization




Beyond The Web: Why App Deep Linking Is The Next Big Thing

App Deep LInking Panel Session

If you have an app, app indexing should be more than on your radar – it should be a practice, according to the speakers of this lively SMX East session. Emily Grossman, Igal Stolpner, and Google’s Mariya Moeva all take the stage to offer convincing facts for why you should be implementing app indexing now. They also provide tips on how to do app deep linking and what gives a ranking boost.

Read the full liveblog with slides.




Winning at Mobile PPC Advertising – SMX Liveblog

Mobile PPC session panel

This SMX East session titled “Winning At Mobile PPC (Beyond mCommerce)” promises to take us beyond the “why you have to be on mobile” rhetoric, since that’s now a given. Speakers Aaron Levy, Amy Bishop and John Busby will share from their experience (they’re all senior-level ad managers) to help advertisers take advantage of mobile user behavior to drive ecommerce. They ask (and answer):

  • Why mobile doesn’t convert like desktop.
  • Four types of mobile users and what they want.
  • How to adjust ad radius to increase activity.
  • What Google AdWords tools help you track conversions from phone calls or other.

Read the full liveblog.




SMX Liveblog: Getting Mobile Friendly to Survive the Next Mobilegeddon

Getting Mobile Friendly session liveblog

Factors unique to mobile SEO are highlighted in this SMX session on how to survive the next Mobilegeddon. Speakers Gary Illyes, (Webmaster Trends Analyst, Google), Stoney deGeyter (CEO, Pole Position Marketing), and Marcus Tober (Founder/CTO, Searchmetrics Inc.) take SMX attendees on a mobile-friendly tour that includes common mistakes marketers make when configuring a mobile-friendly site.
Read the Liveblog now.




Direct Answers: How Should SEOs React? SMX Speakers Weigh In

Direct Answers Friend or Foe

If your site gets featured in Direct Answers in search results, it can really boost traffic to your site. Don’t think of them as the enemy, but as a friend!

So say Eric Enge, Ehren Reilly and Amber Fehrenbach, who presented their key insights into Direct Answers at an SMX East session. Sharing data and examples straight from their agencies/brands, they showed:

  • How Direct Answers is growing
  • Benefits of being cited in a Direct Answer
  • Advice for getting featured in Google Direct Answers
  • Preferred tools to help optimize
  • Which types of businesses lose

Read the liveblog for all the research and insights.




Google Keynote Announces AdWords Changes & New Way to Think about Ads at #SMX East

SMX Keynote AnnouncesGoogle AdWords News

Brad Bender, vice president of product management at Google Display Network, delivered a keynote at SMX East 2015. Google VIPs often use the SMX stage to share big announcements, and today was no exception!

Read the full liveblog to find out Google Display Network’s announcements and how to use new programmatic advertising capabilities to reach your perfect audience.




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