Bruce Clay Blog : 2/2 : Mobile MarketingSeptember 15, 2011
The last session of our liveblog coverage is on mobile advertising. First up is Dennis Glavin, @dennisglavin, of Microsoft Advertising. What’s going on in mobile search? Two kinds of usage: Consumer using a mobile device as a substitute for a PC: informational in nature. On-the-go queries: supplement desktop search volume, centered on local action and with greater […]
Greg Sterling, our mod, says SoLoMo is an amorphous category and can be difficult to discuss as it’s always hanging. 50+% of people access social media sites through handheld devices. Social and mobile are connected, and local is where all transactions happen — people use mobile to navigate the world at their fingertips. The three […]
August 18, 2011
Moderator: Andrew Beckman, CEO, Location3 Media
Terry Rodrigues, Senior Director, Product Management, Mobile Search, Yahoo!
Angie Schottmuller, Founder, Interactive Artisan
This will be my last session for this SES San Francisco. Bittersweet to say the least. My only hope is that it’s worth the time, and I’m sure it will be.
After some photo ops for the panelists, we’ll be getting into the session. You can always tell when we’re near the end of the conference because people start to pay a little less attention to time and things aren’t as tightly run as they are say on Day 1.
August 17, 2011
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Kristjan Mar Hauksson, Founder, Search & Online Comm., Nordic eMarketing
Anne will share her research on media and mobile outside the U.S. Kristjan will share PR opportunities around the world.
Anne asks if Facebook marketing all you need around the world? To help your SEO efforts and to reach your market, you need to know it may not always be Facebook. But Facebook is a juggernaut. 1 in 10 people in the world is on Facebook, and 70% of the user base is outside the U.S. Facebook is anticipating an IPO in 2010 and it’s currently estimated to be $100 billion. LinkedIn is big, Twitter is active, but Facebook is huge.
Read more of Global Opportunities in PR, Social Media & Mobile.
July 7, 2010
It’s the year of mobile! It’s the year of mobile! Well it looks like we’ve finally stopped crying wolf. Mobile Internet use and interaction is on the rise in a big way. Here are some reports, studies and generally fascinating stuff on the platform marketers have been drooling over for years.
Assorted Musings on Mobile Ad Platforms and Devices: Take a listen to today’s episode of SEM Synergy. Some of the highlights include Bruce’s thoughts on the launch of Apple’s iAd platform and whether it might possibly live up to Steve Jobs expectations to conquer half of the mobile ad market by the end of the year.
Bruce also turns a critical eye on a study on mobile audiences by JiWire that reports 52 percent of smartphone users say they’ve acted on an advertisement in a mobile app and 18 percent say they’ve made a purchase from a mobile app in the last month. Mobile tech specialist Michael Martin also joins the program to offer insight on mobile advertising, location services and popularity of smartphone devices.
March 18, 2010
There’s no denying that mobile marketing is the wave of the future. More and more people use their smart phones to locate products, stores and info on the go. Reaching people in this state of location-based immediacy is a retail marketers dream.
The time for mobile marketing preparation is now if you want to be in the game. Start your research into mobile marketing’s big news of the week right here.
Read more of Top 5 Mobile Marketing Reads of the Week.
March 2, 2010
Moderator Greg Sterling, founding principal, Sterling Market Intelligence, asks how many people were in the Steve Ballmer keynote this morning? Everyone raises their hand. Who found it substantive and interesting? Most keep their hand raised.
One of the things that came up a number of times in the conversation is the growth of mobile search. Even Ballmer was surprised the volume, the monetization and the clicks in the mobile arena.
Read more at Mobile Paid Search Opportunities
January 11, 2010
You’re a forward-thinker, a fast learner, and driven like a ‘Vette. Odds are you’ve got big plans for the year ahead. Whether you’re an in-house SEO thinking of new ways for your company to squeeze out search engine real estate or a consultant targeting potential new niches, you’ve got a strategy in mind for success in 2010.
Just out of curiosity… what’s your plan?
I don’t mean to be nosey, pinky swear. But while strategizing my own 2010, I realized it’d be helpful to hear from others in the search marketing industry to get an idea of where priorities lie. Maybe some readers would find it helpful as well.
Read more of Reader Survey: What’s Your SEO Priority in 2010?
January 6, 2010
On the SEM Synergy podcast today, Bruce Clay gave listeners an overview of his predictions for what’s to come this year in search. I look forward to Bruce’s fully laid out predictions in his article in the upcoming SEOToolSet Newsletter because I happen to like the hair-raising goosebumps that manifest as a reaction to Bruce’s eerie knack for telling the future.
Bruce is in good company in sharing his expectations for what’s to come over the next 12 months. If you’re able to keep up with many of the blogs in the SEO industry, you’ve noticed the usual, annual influx of posts with an eye toward trends of the future.
For today’s SEM Synergy Extras I’ve rounded up prediction posts from some of the most respected experts on SEO. And be sure to tune in to January’s newsletter (subscribe with the form in the blog sidebar!) for Bruce Clay’s predictions.
December 14, 2009
Once upon a not-so-distant time, in a land not so far away, there was no such thing as human-controlled electricity. If warmth was needed, you’d stoke a fire. If light was needed, you’d light a candle. And, for most, even the simplest tasks we take for granted today, like baking cookies or playing football after dusk, would never happen without a heavy helping of time, dedication and hand labor.
There are few people living today who can remember a time before electricity was controlled by the flip of a switch. Even fewer witnessed electricity’s spread throughout American households in the early 1900s, and the fundamental shift of society, of expectations, and of daily life that followed.
Gen X and Yers are in a similar position, having experienced the end of an era sans cell phones and the Internet. Who today can imagine life without that handy other half, the mobile appendage, that cellular extension of ourselves connected to the cloud?
Read more of Moves in Mobile Marketing.