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SMX West 2011 Archives : Bruce Clay Blog

March 10, 2011

In-House SEO Operations: How Things Get Done – SMX West 2011

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Today is going fast at SMX. Gone are the days of luxury when I had an hour break between sessions. They mean business today because the last session wraps up at 3:30 p.m. PT. This session, we’re told, will be less about SEO tactics and tools, and more about the integral workings of in-house SEO from idea to launch. Stretching fingers; let’s do it.

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SMX West 2011: A Keynote Conversation with Steven Levy

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Hello, and welcome to the last day of SMX West! I’m actually a little sad it’s over. Maybe Bruce will let me be an embedded reporter for all the conferences and speaking engagements he has. I wouldn’t mind traveling to the globe, living out of a suitcase, just me and my laptop. Bruce?
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Hey, speaking of embedded reporters, the keynote speaker today, Steven Levy of Wired Magazine, spent two years embedded at Google while doing research for his book, “In the Plex: How Google Thinks, Works, and Shapes Our Lives,” which is coming out in a couple weeks. He’s going to share his insider insight with all of us this morning.

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March 9, 2011

SMX West 2011: Building Buzz on Facebook: Getting Liked & Shared

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This session is all about Facebook and how to best use this important platform for your marketing efforts. It’s the last session of the day and everyone looks a little tired … or is that me? It’s been a great second day, so let’s close it out right!

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Retweet Me: How To Be A Twitter Authority – SMX West 2011

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This session talks about the importance of Twitter as a link builder, its relevancy to search and how your authority on Twitter plays into the big picture. I’m actually pretty excited about this session because, quite frankly, I suck at Twitter.

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SMX West 2011 Keynote: The State of Search Marketing

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Good morning and happy Tuesday! Yesterday was a great day of learning, and I had a blast liveblogging for all of you. My goal is to only get better at reporting, so that the people at home don’t miss a beat by not being here.

Today’s keynote features Danny Sullivan, editor-in-chief of Search Engine Land, to talk about recent changes in search and where things may be going in the future.

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March 8, 2011

SMX West 2011: Keynote Discussion with Tristan Walker of Foursquare

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In this conversation, Foursquare’s director of business development, Tristan Walker, talks ways to utilize the service, new features and more with Search Engine Land’s Chris Sherman and Danny Sullivan. Tristan has a very interesting and impressive professional and educational background, wow. Let’s chat!

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SMX West 2011: Location Services: The New Local Search?

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This session dives into how location services like Foursquare, Google Latitude, Gowalla and mobile apps are changing local search. This should be a great preface to the upcoming keynote this afternoon from Foursquare, which we’ll be covering as well, so stay tuned. I love that we are able to give everyone so much local search love. It’s a great topic.

We actually touched on this topic recently in the blog, check out the post “Checking out Location Check-in Services: Why They’re Good for Business.”

I’m doing hand yoga at the moment while I wait for the session to start.

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SMX West 2011: Up Close with Google Place Pages

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It’s after lunch and everyone (hopefully) has a full belly. I thought maybe the fullness of bellies would cause people to lag to the next session, but no way – these people are persistent and this session is packed. I came five minutes before start and had to sit three rows back! Time for more local tactics – ready? OK, let’s go!

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SMX West 2011: Google Instant: 6 Months Later

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Session No. 2 coverage and I already feel like I need a gallon of water transfused into my body via IV. The good news is my buddy Tony Adam from MySpace is sitting next to me.

In this session, we’ll take an in-depth look at Google Instant’s impact on search results thus far, with a focus on what marketers need to know to maximize performance in the new world of search results. This is another big panel; fingers don’t fail me now.

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SMX West 2011: Local Search Tactics Session

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Good morning, SMX! We’re bringing out the big guns aka my 10 nimble fingers to bring you (near) real-time coverage from the trenches of SMX West, here in the heart of Silicon Valley.

In this session, we have a group of panelists (including our very own Bruce Clay) who are talking important factors in local search – things that any business concerned with interacting with local customers should focus on.

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