AdTech San Francisco 2008 Coverage Recap

Hey guys. Bruce and Susan are on their way back to Simi Valley, CA after three crazy days at Ad:Tech San Francisco. If you were in town, we hope you were able to track down some of the Bruce Clay team members and introduce yourself. Hopefully, you also made it to Bruce’s Tactical SEO Workshop earlier today which, based on Susan’s live tweeting, sounded like a great panel.

Now that Ad:Tech is behind us, it also means that our liveblogging of the event has come to a close. In case you weren’t able to keep up with all 16 sessions covered by our very own Susan Esparza, here’s a quick recap to help you get up to speed.

Day 1

Keynote Presentation – This Is Not Your Father’s Kodak
Keynote Presentation – The Art of Conversation: Building Great Brands in the Digital Age
Follow The Money: The Buyers Weigh In
Futuresearch: Watch This Space (Presented by SEMPO)
Beyond the Pre-Roll: That State of Online Video
The Internet Economy

Day 2

Keynote: Consumers, Content and Control – Big Media in the Digital Age
Keynote Roundtable: State of the Industry
Keynote Roundtable: You Don’t Know Jack! Teens Speak Out
Tactical Search: Local & Mobile Search
Digital Ad Networks – Are They Safe For Brands?
Gamer Nation – Exploring Advertising Effectiveness in the Gaming Ecosystem
Trench Warfare in the Digital Age – Relationship Marketing Makes a Comeback

Day 3

Building Lifetime Value – Acquisition, and Retention Strategies in the Digital Age
Advertising in an On-Demand Universe
Making Widgets and Gadgets Work For You

Lisa Barone is a writer, content marketer & VP of strategy at Overit Media. She's also a very active Twitterer, much to the dismay of the rest of the world.

See Lisa's author page for links to connect on social media.

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One Reply to “AdTech San Francisco 2008 Coverage Recap”

So what do you think the hot companies this year? Personally, I didn’t see anything overly amazing or mind blowing but would be interested to see if I missed something.


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