The AI Content Quality Discussion: 7 Steps To Improve AI Content

Writers working together on a laptop.

Many brands are using AI-powered content in their SEO and programs with great success.

AI-powered content creation is accelerating marketing plans, increasing efficiency, boosting the speed at which websites can rank and ultimately, lifting revenue.

But continuing to create high-quality content cannot be overemphasized in a world where AI can spit out thousands of words in minutes.

And improving AI content quality doesn’t just mean editing grammar; it requires relevance, engagement and technical mastery – all combined into one.

So how do you refine the quality of AI content? I’ll outline seven ways to start.

In this article:

1. Relevance

Understanding both the audience and the purpose of the content are fundamental in crafting effective content. This has always been the case in SEO.

You want to tailor content specifically to target audience needs – what is it they are trying to accomplish? Can you provide thorough and complete answers across their customer journey online with your content?

This starts with keyword and topic analysis to set the foundation for your content’s direction. This happens prior to the AI-generated content output.

2. Coherence

Once you have a draft of the AI content, it’s important to first refine the content by addressing consistency and coherence. For some AI content tools, cohesion is not their strength.

Every paragraph or sentence must connect seamlessly, providing a narrative for readers to follow.

Focusing on clarity plays a pivotal role in helping AI content to make its point, otherwise, its purpose can become lost in translation and lose reader engagement altogether.

3. Style

Word choice, syntax precision and voice/tone all play critical roles in content quality.

AI can come pretty close to getting this right, but it’s not foolproof. The human touch works to ensure that the brand voice is preserved in every sentence.

And then you have to format the text, which plays a subtle, yet significant role.

Content that is easy to read (short paragraphs, simple language, bulleted lists, appropriate headers), and that also clarifies technical terms makes its message accessible to a broader audience.

4. Substance

Well-researched content lends credibility and authority and elevates it from mere opinion or information to an informed analysis.

Include data points from relevant sources when possible to support your points. AI is not perfect at citing research yet, so this step is critical for the editor. Reliable, relevant sources add greater value.

In addition, you want to strengthen the content with first-hand anecdotes and/or by demonstrating experience in the subject matter.

Establishing author credibility provides added trustworthiness that lends authenticity to its creation.

5. Standards

Standards in content creation cannot be compromised just because we are using AI. Adherence to legal and industry norms ensures integrity and trustworthiness for readers as well.

Bottom line: Whatever you were doing before to ensure quality standards in your particular industry, continue doing that.

6. Takeaways

Section takeaways and summary conclusions can have a powerful, lasting impression – and help make sense of all the information you are presenting.

A compelling section takeaways or conclusion should recap key points and, where applicable, offer a call to action encouraging readers to explore further with either topic or brand.

7. Optimization

SEO is critical for content’s ability to rank in the search results.

From keyword selection to content word count, meta tags and readability checks, optimization techniques ensure content has a chance to compete in the search results.

Quality Content Is Still in Our Hands

As businesses, we still have an ethical obligation to create quality content.

As every marketer in the world now has access to AI content creation, we know that AI content will soon fill the pages of the search results.

As part of that ecosystem, we need to ensure that our webpages still offer value, and are competitive enough to rank.

Make no mistake: If AI garbage starts dominating the search results, Google will figure out a way to take out the trash.

It’s best to be ahead of the game by continuing to produce quality content, even though we now have easier access to quantity.

By adhering to some of the criteria outlined in this article, AI content not only saves us time, but also becomes quality content for our brands.

FAQ: How can I refine the quality of AI content to improve SEO and engagement?

If you’re using AI to generate content, your writers must refine it to make it more engaging and match your brand voice. Refining your AI content improves its quality, but it also improves your SEO and user engagement.

Let’s look at the ways you can elevate the quality of your AI content.

First, you need to understand your target audience. What are their needs, challenges and motivations? This understanding helps you tailor your content so that it matches the intent of your users. Matching user intent makes your content valuable, informative, and engaging — just be sure to incorporate your relevant keywords into it.

A good starting point in refining AI content is to optimize your headlines. Attractive headlines catch the attention of your users and encourage them to click through to your content. Optimized headlines increase your click-through rates.

Next, refine your AI content so that it has a clear and coherent structure. This includes incorporating logical headings and subheadings to keep it organized. When your content is well-structured, users and search engines can easily read it, which helps improve user engagement and SEO.

You can improve the quality of AI-generated content by incorporating natural language processing (NLP) techniques. NLP helps search engines better understand context and sentiment, plus it makes your content more relatable to your audience by making it more conversational.

Improve your AI content by including multimedia elements like images, videos and infographics. Your visitors are likely to spend more time viewing your content when it has visually appealing elements.

Engaging your audience doesn’t end with content creation — you have to promote it and get it out in front of their eyes. Post your content on social media platforms and connect with your audience. Encouraging them to amplify your content through likes, comments and shares. This helps increase user engagement.

Tools like Google Analytics 4 can help you monitor the performance of your AI content. Track important metrics such as bounce rates, time on page and conversion rates to improve your content strategy so that it better meets the needs of your audience.

Staying informed of the latest SEO strategies and trends helps you further refine your AI-generated content. Keep the natural flow of your content and make sure it is easily readable. This will improve your SEO and keep your users happy.

Step-by-Step Procedure:

  1. Understand your target audience, their preferences and search behavior.
  2. Generate content through an AI Content Gene
  3. rator like
  4. Write a unique headline optimized with target keywords to capture your audience’s attention and encourage them to click to your content.
  5. Create a clear content structure by using logical headings and subheadings.
  6. Incorporate keywords naturally into your content. Avoiding keyword stuffing.
  7. Improve user engagement by including multimedia elements such as videos, images and infographics.
  8. Refine the context and sentiment of your content through natural language processing techniques.
  9. Include internal and external links in your content to relevant, authoritative sources.
  10. Use schema markup to help search engines better understand what your content is about.
  11. Optimize your content so that it loads fast and is mobile-friendly.
  12. Proofread your content and edit to fix grammatical errors or typos.
  13. Monitor how users interact with your content with analytics tools like GA4.
  14. Track important metrics such as bounce rates, time on page and conversion rates.
  15. A/B test your content and headlines to see what performs best.
  16. Regularly update and refresh content to keep it relevant.
  17. Promote your refined AI content through social media.
  18. Engage with your audience through comments, likes and shares.
  19. Incorporate white-hat SEO techniques to avoid being penalized by search engines.
  20. Encourage users to generate content to build authority and trust.
  21. Periodically audit your SEO efforts to determine how well you are doing and where you can improve.
  22. Acquire backlinks from reputable websites to improve authority.
  23. Stay current on SEO trends like voice search optimization and implement them into your content to improve quality and relevance.

Bruce Clay is founder and president of Bruce Clay Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Connect with him on LinkedIn or through the website.

See Bruce's author page for links to connect on social media.

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