5 Things Businesses Should Know About SEO Agencies

As a business, you may or may not fully understand the benefits of pairing with an SEO agency. Whether or not you already have in-house online marketing efforts in place, agencies and consultants can help you boost your strategy for a number of reasons. Let’s take a look at five reasons pairing with an Internet marketer can boost your return on investment.

FAQ: How can SEO agencies benefit my business?

1. You gain access to emerging SEO strategies.

The SEO industry is constantly evolving. In-house Internet marketers and businesses may have limited time and resources to keep up with the changes effectively.

However, SEO companies tend to be very proactive when it comes to search engine news and industry changes. They always stay on top of trends and are usually the first to learn about them.

That said, they can keep you up-to-date with changes that may affect your strategy, while providing you with effective SEO tactics and solutions to combat search engine changes.


2. You have cutting-edge tools working for your campaign.

SEO agencies have access to and understand how to navigate a wide range of online marketing tools.

From Web analytics and conversion tools to research, monitoring, and reporting tools, your business can benefit from an SEO agency’s utility kit.

Agencies know how to select and use the tools needed for your specific project, reducing in-house costs and offering you time savings.

3. You obtain comprehensive SEO knowledge.

SEO agencies are usually very experienced in different verticals and industries due to the nature of their job.

Agencies solve a multitude of SEO problems for various types of businesses daily. Therefore, agencies obtain in-depth knowledge on what works and doesn’t work for an array of sites.

As an in-house marketer or business owner, you probably know your site very well and understand what’s happening in your niche market. However, SEO agencies work to provide an added perspective.

By understanding the changes and trends across business sectors and types of sites, agencies can offer fresh SEO techniques to your campaign.

4. You can learn how to implement SEO best practices.

Some SEO companies allocate resources for research and development. This is so they can experiment with different SEO methodologies and techniques and observe test results to provide tried and true methods that give a return on investment to the client.

By hiring the right agency, you can take advantage of those proven techniques. This also ensures you are always practicing sound SEO tactics that won’t harm your site in the long run.

5. You can use the experts as a sounding board, to offer new ideas or for continuing education.

SEO agencies are there to answer your questions, review your current strategy and give feedback.

Agencies act as a checks-and-balances resource for in-house marketers and business owners to make sure their strategy is sound.


Sometimes, it’s more cost-effective and a lot faster to hire a consultant rather than spend resources looking for answers online or in books.

Chances are, your complex question has been presented to an SEO agency before by another business, so they may already have an answer for you.

And it’s always great to have another set of eyes reviewing your strategy and/or auditing your site.

When the budget is not tight, hire an SEO agency to provide a website assessment for your business; take the recommendations to create a blueprint to implement in-house.

SEO agencies can transfer a lot of knowledge to in-house marketers and business owners, and can serve as long-term continuing education for companies — even if they have a very experienced team in-house.

About the Author

Nasim Jafarzadeh is SEO manager at Bruce Clay, Inc. She has 10 years of SEO experience both as an in-house SEO analyst and agency analyst. As SEO manager, Nasim is responsible for overseeing the SEO production for BCI and leading the SEO team of analysts.

Editor’s Note: We covered a similar topic in November: Renting vs. Buying Your SEO Solution

Unlock the full potential of your online presence – partner with an SEO agency today to access cutting-edge strategies, expert insights, and proven methodologies for a high ROI in your digital marketing efforts. Connect with us.

FAQ: How can SEO agencies benefit my business?

Search Engine Optimization (SEO), as well as agencies specializing in it, has become increasingly essential in order for businesses to differentiate themselves in an online marketplace crowded with information. If you want to understand how SEO agencies will benefit your business then read this article written by an expert in this field that reveals its significance for you and others in business.

Enhancing Online Visibility

One of the primary ways SEO agencies benefit businesses is by enhancing their online visibility. Your business must appear prominently among search engine results in an age when billions upon billions of searches take place every day. SEO experts employ various strategies, from optimizing your website’s content to improving its technical aspects to ensure your business ranks higher. By increasing your online visibility, SEO agencies drive more organic traffic to your website, which can ultimately lead to higher conversion rates and revenue.

Targeted Traffic and Customer Engagement

SEO agencies do more than just increase your website’s visibility; they also help attract highly targeted traffic. Optimizing content and selecting appropriate keywords ensures that those visiting your website will be interested in what it offers; increasing conversions while encouraging greater customer engagement. Engaged visitors are likelier to spend time on your site, interact with your content, and potentially become loyal customers.

Improved Website User Experience

Experience is at the core of online presence success. SEO agencies specialize in improving user experiences via website improvements such as speed, mobile-friendliness, and smooth navigation, keeping visitors interested while ranking higher in search engine results and increasing your online visibility.

Data-Driven Decision-Making

SEO agencies leverage data and analytics to make informed decisions. Monitoring website performance, analyzing traffic and user behavior. They use this data-driven approach to continuously improve your online strategy. It’s like having a compass that guides you toward success in the digital landscape.

Staying Ahead of the Competition

Maintaining an edge in an increasingly competitive online market requires expert knowledge of search engine algorithms. SEO agencies possess this understanding. They stay current with industry trends and competitor strategies, ensuring your business remains competitive. By adapting to the latest SEO techniques, your business can maintain a strong presence and continue to grow.

SEO agencies are invaluable partners in today’s digital world. An SEO agency can assist your business by increasing targeted traffic, improving user experience, making informed decisions, and staying ahead of competitors. Your business could reach its full potential if it enlists an SEO agency’s services.

How to Benefit from SEO Agencies: A Step-by-Step Guide

  1. Define your business goals and objectives.
  2. Research and identify reputable SEO agencies with a track record of success.
  3. Conduct interviews or consultations with shortlisted agencies to assess their expertise.
  4. Discuss your business needs and expectations with the chosen agency.
  5. Collaborate to create a customized SEO strategy tailored to your business.
  6. Ensure the agency conducts a thorough SEO audit of your website.
  7. Implement on-page optimization, including keyword research and content optimization.
  8. Address technical SEO issues on your website, such as page speed and mobile-friendliness.
  9. Develop a backlink strategy to enhance your website’s authority.
  10. Monitor and track website performance using analytics tools.
  11. Leveraging performance data, make data-driven changes to your SEO strategy.
  12. Keep your content relevant by optimizing and refining it regularly.
  13. Stay informed about industry trends and algorithm updates.
  14. Regularly review your SEO strategy with the agency to adapt to changing market conditions.
  15. Measure the impact of SEO efforts on your business through KPIs like organic traffic, conversion rates, and revenue.
  16. Foster customer engagement and provide an excellent user experience on your website.
  17. Stay ahead of the competition by being agile and innovative in your SEO approach.
  18. Build a long-term partnership with your chosen SEO agency for sustained success.
  19. Continuously assess and refine your SEO strategy to adapt to changing market conditions.
  20. Enjoy the benefits of a strong online presence and increased business growth.

This article was updated on November 22, 2023.

Nasim Jafarzadeh has more than 10 years of SEO experience both as an in-house and agency SEO analyst, managing more than 200 successful SEO campaigns for both small and large corporations. She has a B.S. in computer science and a master’s in computer information systems from CSULA.

See Nasim's author page for links to connect on social media.

Comments (36)
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36 Replies to “5 Things Businesses Should Know About SEO Agencies”

It’s great to know that audits are also a service that can be offered by an SEO marketing agency. My sister is thinking about starting her own website in order to have an official hub where people can contact her for gigs since she does like earning some money through her singing. Maybe some SEO marketing make her a lot more visible online.

Paula Allen

Hi Alice – A website is one way to get exposure, and she could embed videos that are uploaded first to YouTube. Video makes sense because her “product” is performance related with singing. Also don’t overlook local SEO and setting up her profile in Google My Business. (We have articles on local SEO, so feel free to use our site search to explore.) Good luck to her!

I agree in principle, but there are SEO Agencies and SEO Agencies. Most will practice ethical White Hat SEO and provide good results, however I have also seen quite a few agencies farming out their work to the lowest bidder on sites like Freelancer.com.
You have to ask about their ethics as the client has entrusted their brand to the Agency and the Agency has subcontracted to the lowest bidder!
That said, I have great relationships with a number of Agencies, and so that give a little faith that doing things the right way gets results.

Hi Nasim,

The points that you have mentioned in your article should be a great knowledge for all those people who are looking to hire an seo agency and will get them their desired results

Businesses should choose Seo Agencies carefully….there are a lot of agencies that really are just scam.

SEO gets a bad reputation, but it’s one of those things that will continue to grow as long as internet is used as a means of business. It’s also a hard business to master yourself, so hiring a good company is a definite advantage. Although it may take time- it’s worth it, wouldn’t you say?

Thanks for the great article. It shows that there are so many more opportunities that we are missing out on when it comes to sales, and clients that we may be able to help and have never even thought about in the past.

Nasim Jafarzadeh

Thanks for the comment. As I mentioned above, this opens up a new horizon for SEO agencies with regard to their marketing strategy.

Susan, great article as always. Who’s the guest author?

Susan Esparza

Our “guest” this time around is Nasim Jafarzadeh, our Manager of SEO. We’re grateful she found the time to help us out on the blog. Isn’t she great?

Nasim Jafarzadeh

Thank you so much, Susan. It was my pleasure :)

Nasim Jafarzadeh

Hi Christopher,

I’m glad you found the article helpful … and thank you for including it in your “SEO roundup of great SEO articles…”.

Nice straight forward article.

It about the holistic web now and offering a complete service which incorporates the best services per client.

Boise SEO – I agree back! I honestly thought the days of businesses “just building a website” had long gone, but they really aren’t. It’s beyond me!

This is useful information, especially considering the fact that there are so many unethical and incompetent SEO companies out there now.

I enjoyed this article, as I hadn’t really thought about it like that before for some reason. We are an SEO agency, and for some reason I always asummed that if someone had an in house SEO that they were off limits as far as a potential client. This completley changes that. Time to retrain the sales team! When you think about all the new verticals that touch SEO like Reputation Management, and Video Marketing that they probably can’t handle in house, it opens the doors of oppurtunity. Thanks for writing such a great article.

Nasim Jafarzadeh

I am glad you liked the article. Right, this opens up a new horizon for SEO agencies with regard to their marketing strategy. Nowadays most mid-to-large size corporations have integrated SEO into their marketing team. So there are some opportunities there even if they have their own in-house SEO:)

Enjoyed the article. I fined that many would ruin their sites if they implemented what they know about outdated SEO techniques.

Nasim Jafarzadeh

Thanks Archer, I am glad you liked it. We all know how dangerous outdated SEO techniques could be. Not only can it lead to ranking drops, it may also get the site penalized. So a lot more efforts and resources will have to follow outdated SEO strategies (if implemented) to rectify the situation.

WSI, Agree with everything you said. Even most web designers (at least in my area) are not, and do not practice good SEO techniques. They know how to design a site to look good (most cases OK) but it ranks so poorly and the back end code is a mess (not very SEO friendly). Why business owners hire a web designer without asking “How will it rank in the search engines” is beyond me. I think most business owners just want to get a website, just to say they have one. They don’t really think about whether it will produce leads, business, or customers for them.

Nasim Jafarzadeh

Thanks for the comment. While there are many Web designers out there that are knowledgeable in SEO and practice it, we all have seen sites that were designed with absolutely no SEO in place. I think we, as SEO experts, need to educate business owners about the importance of having a well-structured and search engine-friendly site. Just having a pretty website is not good enough these days. Yes, Web presence is important, but if they want to do business online, then they need to look into Internet marketing, SEO and CRO.

I like the idea that hiring SEO agency could transfer a lot of knowledge to my in-house marketing team. Definitely agree with it.

Nasim Jafarzadeh

Great. Thanks for the comment.

Very good post! The article describes perfectly what you have to watch for when you give your web site for SEO to SEO company.

Nasim Jafarzadeh

Thank you,

absolutely true is everything. But you have to be very interesting first :) in case to learn the SEO

Nasim Jafarzadeh

Thanks for reading and joining the conversation.

This is particularly helpful material to add to our sales pitch. Thanks for that!

I’d be interested in seeing the “other side” of this perspective. What do SEO agencies need to recognize about the advantages of in-house SEO’s?

Susan Esparza

Thanks, Bill!

We’ve covered the pros and cons of in-house vs agency before here: Renting vs. Buying Your SEO Solution but we’ll certainly take a look at the lesson of in-house for agencies sometime in the near future.

I speak with so many businesses or business owners, who think they can “do SEO”. One quick look at their website or their online presence quickly tells me they in fact don’t, but it always leaves me slightly bemused as to what they’re actually referring to. No meta tags, no H1 header tags, no apparent site content strategy, no sitemap, no blog, no back-links, no social media profiles, and generally a very poor search engine presence.

One day one of them will enlighten me (I hope!)

Nasim Jafarzadeh

Thanks for the comment. Yeah, I am sure many SEO experts have come across one of those “optimized” sites at least once. The problem is that those business owners don’t have a clear understanding of what SEO is and what it actually takes to optimize a site.

#4 makes it a particularly good deal for businesses who avail of SEO services. Once they know SEO’s best practices, they could do most of the maintenance work in-house.

Nasim Jafarzadeh

Yes, isn’t that great?! An agency SEO expert can transfer his or her knowledge and share the results of recent research with in-house SEOs, saving them time and money by providing them with an SEO roadmap. At BCI, we provide our clients with a prioritized list of recommendations, which can be implemented in-house.

Great article! I’m happy you brought this subject up because I often hear “so-called” SEO experts that would rather do it themselves because it’s easy and it’s not worth paying an agency to do it right. Unfortunately, These individuals often forget that becoming good at optimizing sites will take an average person about a year, and to become really good at it, it may take 2-3 years. It also requires you to stay up to date with all of the industry changes on a daily basis because Google can make a change in their algorithm at any moment and that change may cause your site to drop in no time.

At the end of the day, it generally becomes a lot cheaper for a company to simply hire an agency to do their SEO.

Nasim Jafarzadeh

Thanks Vlad, Correct, some fail to see that becoming an SEO expert requires time, energy, experience and dedication. So by the time those individuals learn SEO and are ready to implement it, their competition has already hired an SEO expert, and is far ahead of them.

Thanks for these insights. Provides a great way of branding SEO services.


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