Google No Longer Parsing Keywords in Brand Names?
Just in the past week or so, I’ve noticed that Google seems not to be parsing out the keywords in brand names listed as BrandName or BrandName.com in Google SERPs and cached pages.
In the SERPs, Google ignores the keywords “washington” and “post” inside WashingtonPost.com.
In the SERPs, Google ignores the keywords find and “articles” inside FindArticles.
On the cached page, Google ignores the same keywords.
To a certain extent, this algorithm shift makes sense. For example, PeopleSoft is not relevant for the keywords “people” nor “soft”. For some companies, Google’s (former?) ability to parse out the words in their irrelevant brand name may have actually diluted the meaning of their page.