Schedule for Search Marketing Expo Advanced 2007

It seems like only yesterday that I was eagerly awaiting my trip to Seattle for SMX. All excited about entering the Town of Moz and wondering what Danny Sullivan would work up for us this time. But it wasn’t only yesterday. It was actually 6 months ago and all of this blogging has simply caused me to blend days together, lose track of time, and turned sleep into something only experienced by the weak.

But I’m okay with that, because now it’s June and I’m going to Seattle!

This weekend, several members of the Bruce Clay team, including our newest one, will make the trek to Seattle to attend the first-ever, and much-hyped, Search Marketing Expo Advanced. You’ll also be able to catch Bruce speaking during Tuesday’s Give It Up session, and we’ll be letting Susan out of her cage in order to provide full conference coverage. With two of us there, you won’t miss a thing. You’ll even get to see our cat fights in person. Can you handle it?

To help you balance your Lisa/Susan sightings, here’s a schedule of who will be where and when. If you spot Susan, be sure to give her a hug. She loves it when people she doesn’t know invade her personal space.

Day 0: Sunday, June 3, 2007

2:30pm: Arrive in Seattle
3:07pm: Realize the umbrella everyone keeps telling me to pack is on my kitchen counter

Day 1: Monday, June 4, 2007


You&A With Matt Cutts (Susan)


Organic – Duplicate Content Summit (Lisa)
Advertising – Paid Search Roundtable (Susan)


Organic — SEO, Meet SMM (Lisa)
Advertising – Paid Search & Tricky Issues (Susan)


Organic: Personalized Search: Fear or Not? (Lisa)
Advertising: Inside the Auction Black Box (Susan)


Keynote with Satya Nadella (Lisa)

Day 2: Tuesday, June 5, 2007


Debate: Is Bid Management Dead? (Lisa)


Organic: Penalty Box Summit (Susan)
Advanced: Pump Up Your Paid Search! (Lisa)


Organic: Better Ways (Susan)
Advanced: Paid Search: The Giant Focus Group (Lisa)


Organic: Give It Up (Lisa attending, no actual blogging, sadly.)
Advanced: Beyond The Majors (Susan)

Day 3: Wednesday, June 6, 2007

Early Morning: All Bruce Clay, Inc. employees not named Lisa head back to Southern California

I will not be returning to California with the rest of the gang on Wednesday. Lisa is taking a mini break and will return to work on Monday, June 11. Susan will man the blog until then. Try not to forget about me.

If you spot any of the Bruce Clay contingents in Seattle, please come and say hi. And if you see Susan, feel free to throw something at her and tell her I told you to. See you there! :)

Lisa Barone is a writer, content marketer & VP of strategy at Overit Media. She's also a very active Twitterer, much to the dismay of the rest of the world.

See Lisa's author page for links to connect on social media.

Comments (5)
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5 Replies to “Schedule for Search Marketing Expo Advanced 2007”


I know I’m a bit late for this post but does anyone know when the 2010 event is on?

Virginia Nussey

Werbegeschenke, you’ll find info on the event here: SMX Advanced 2010 is taking place in Seattle from June 8-9.

I cant wait to see some of the highlights of Search Marketing Expo. For those of us that can’t attend please post some video clips. Id love to here what happens in the Personalized Search: Fear Or Not

Have fun Lisa & Susan!

So, did you end up forgetting your umbrella? ‘Cause I did. :\

Susan, we should be getting to know each other and having a sweet time in the organic track while, well… other people are covering the ppc track. That is good! We will have a great time and make Lisa jealous!
“Snif,” she will say, “I wish I went organic.”
Take care and see you there.
Organic rocks!


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