SES SF Coverage 2012

SES San Francisco is one of the most-awaited conferences of the year for marketers. We love this show so much, we’re a Silver Sponsor. And we’re bringing the event live to you all week long starting August 14. We’ve hand-picked some pretty interesting sessions to cover, so even if you can’t make it to the event, you won’t miss out on all the great tips and tactics.

Search Engine Strategies Conference San Francisco Logo

There’s lots of ways to connect with us throughout the conference. The schedule below shows all the sessions we plan to cover at SES right here on the blog. You can also follow us on Twitter @BruceClayInc, where we’ll be participating in conversations and livetweeting Day 1 and Day 3 keynotes. Don’t forget to follow the #SESSF hashtag for even more insight into the event.

And of course, our crew will be there with bells on (whatever that means). Virginia Nussey (@VirginiaNussey) and yours truly (@BzzContent) will be giving you coverage of the show; Gary Luke is manning our booth 1910 (and is also the unofficial “life of the party“); Shannon Poole (@ShannonPoole) will be running around coordinating operations, and Bruce will be speaking and teaching the one-day SEO workshop.

Bruce Clay Inc Staff at Search Engine Strategies San Francisco in 2011
Shannon Poole, Jessica Lee and Virginia Nussey at SES SF 2011

And we’ll also be at parties. Lots of parties. We’re attending the SES Meet & Greet, hosting the networking cocktail reception and will also be at WebmasterRadio.FM’s Search Bash (+ gallivanting around SF looking for trouble other search gatherings).

What’s my point, you ask? Come say hi, I say.

It’s not too late to sign up if you still want to drop into the conference or our one-day SEO workshop. The code 20BRU gets you 20 percent off registration of the show.

And don’t forget about the discounts you receive for our SEO classroom training in Southern California when you attend our conference workshop.

From our SEO Training page:

“Conference training attendees can subtract the cost of what they paid for the one-day class (proof of receipt required) from the total cost of registration for the Standard and Advanced (together) training in California.”

To learn more about why our SEO workshop kicks butt, check out: “5 Reasons Why SEO Training at SESSF Can Help.”

Bruce Clay Inc.’s SES Conference Schedule

SES Pre-Conference: August 13

Time Event
5:30 p.m. SES Meet & Greet at Jillian’s (attending)


SES Day 1: August 14

Time Event
9:00 a.m. Opening Keynote with Google’s Avinash Kaushik (liveblog and Twitter coverage)
10:00 a.m. Grand Opening of Expo Hall (Booth 1910 — stop by for goodies)
10:30 a.m. Spy vs. Spy: Competitive Analysis (liveblog)
10:30 a.m. Social Media Optimization That Won’t Break the Bank (liveblog)
11:45 a.m. Introduction to Analytics (liveblog)
1:10 p.m. Theater Presentation (Bruce Clay talks link pruning)
2:00 p.m. Getting Started with SEO by Bruce Clay (liveblog)
3:30 p.m. Optimizing Landing Pages for Conversion and Revenue (liveblog)
3:30 p.m. Web Analytics Deep Dive (liveblog)
4:30 p.m. Meet the Experts Roundtable Forum (“enterprise SEO” with Bruce Clay at table No. 5)
5:30 p.m. Networking Cocktail Reception, Expo Hall (hosting)
9:00 p.m. WebmasterRadio.FM Search Bash at 1015 Folsom (attending)


SES Day 2: August 15

Time Event
10:00 a.m. Expo Hall Opens (Booth 1910 — stop by for goodies)
10:30 a.m. Channel Surfing: Measuring Profit and ROI Across Channels (liveblog)
10:30 a.m. The Dos and Don’ts in Executing an Effective Retargeting/Remarketing Strategy (liveblog)
11:30 a.m. Meet the Experts Roundtable Forum (“enterprise SEO” with Bruce Clay at table No. 5)
1:30 p.m. Optimizing Conversion from Strategy to Execution – The Three Keys to Success (liveblog)
1:30 p.m. Semantic Search: SCHEMAs and CMS: Increase Engagement and Freshen Your Content (liveblog)
4:00 p.m. The B2B Data Challenge: Value & Attribution (liveblog)
4:00 p.m. Duplicate Content and Multiple Site Issues (liveblog)


SES Day 3: August 16

Time Event
9:30 a.m. Keynote Panel: Integrated Marketing (liveblog and Twitter coverage)
10:45 a.m. SEO Diagnostics for the Skilled Search Mechanic (liveblog)
10:45 a.m. The New Inbox: The Intersection of Email, Mobile & Social Marketing (liveblog)
1:00 p.m. Get Inside Your Customer’s Head: Research. Insight. Discovery. (liveblog)
2:15 p.m. Keys to Success with B2B Video (liveblog)


SES Day 4: August 17

Time Event
8:30 a.m. One-Day SEO Training Workshop (teaching)


Jessica Lee is the founder and chief creative for bizbuzzcontent Inc., a marketing boutique that focuses on digital content strategy and professional writing services for businesses.

See Jessica's author page for links to connect on social media.

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