The SEO Profession Gets Serious: Third-Party Certification on the Horizon
The SEO industry is growing up. The Search Engine Marketing Professional Organization (SEMPO) just announced that it’s gathering information to find out if a third-party, industry-wide SEO certification is a feasible option.
As many of you know, there are programs out there that work to educate on Digital marketing methodologies and even offer certification. These were created mostly by those who wish to spread sound Digital marketing practices.
But, the introduction of a third-party accredited certification program could take the SEO concentration to a whole new level.
This would help solve the problem of trying to figure out what education matters in Digital marketing. As of now, employers and clients have few options to assess a person’s credentials for a job:
1) Formal education: A person’s college background may or may not have anything to do with Digital marketing since very little colleges offer curriculum as of now.
2) Experience: How long a person has been involved with SEO or Digital marketing and their professional achievements associated with it.
3) Certification programs: Completing educational programs from either industry leaders or some other lesser-known organization, whether online or in a classroom setting.
What this proposed offering from SEMPO does is illustrates that the SEO industry is shaping up to claim its place in the professional world, and sending a wake-up call that we’re serious about proven SEO practices.
So, what can you do to help develop our industry? SEMPO launched the SEO Job Task Survey to get feedback on what material should be included in a third-party certification program for SEOs.
This survey will help define the skills needed to be an SEO practitioner. Your feedback could help standardize the profession internationally.
You don’t have to be a member of SEMPO to weigh in on the survey. Let’s all take an active part in developing our profession and the industry.