SEO Training: Get Ready for a Brand-new World

Bruce Clay gives expert SEO training in front of a conference audience.
As the world gets back to business after the pandemic, companies need to build more momentum than ever before. Online activity is proving to be stronger than ever.

If you haven’t been following my advice about focusing on SEO over the past couple of years during the pandemic, now is the time to focus. For many businesses, this means laying the foundation for a new SEO program.

Many companies are investing in their staff, either by reskilling employees or hiring new people. These people will need SEO training.

And it’s not just the marketing folks. SEO should be a strategic initiative across your organization if you want to be truly successful. That’s because more than just the marketing team has a stake in your website. And they all have competing priorities.

So as we adjust to how the pandemic has changed business, we need to look to the future. And part of that future is getting your staff ready to execute a highly successful SEO program so you can be found online. Begin learning now:

Two Major Benefits of Online SEO Training

One of the things that came out of the pandemic was a surge in virtual learning. Online learning offers many benefits, including reduced costs. And online SEO training can be excellent as a quick primer or continuing education.

But today, there is a distinction between regular old online training with a set of static videos, and a new approach to SEO training that reimagines the classroom online. If you really want to get a serious SEO education, nothing beats interactive online training.

Here are two major reasons why.

1. A Comprehensive, Real-Time SEO Curriculum

When we designed our new online SEO training, we wanted it to be a university-level, intensive curriculum. That is because some online courses lack the depth and breadth needed to fully understand the monumental topic of SEO.

When we used to run our classroom SEO training here in Simi Valley (pre-pandemic), it was 4.5 days of learning and included everything a person would need to know to seriously boost their SEO program.

We took that same rigorous training and adapted it to an interactive online environment.

Here’s a peek into all the topics we cover:

  • The Importance of SEO
  • SEO concepts
  • Meet the search engines
  • Website anatomy
  • Search now and in the future
  • Content for SEO
  • Mobile SEO
  • Local search
  • Linking strategies
  • Siloing concepts
  • Technical SEO
  • Best practices

As a real-time training format, we have the ability to tweak the curriculum and the content how we see fit to speak to current events. Regular online courses, once recorded, do not have the flexibility of changing content to reflect the newest trends.

While the fundamentals of SEO largely stay the same, a pre-recorded course can’t handle, for example, the latest algorithm changes. Or how SEO strategies have changed as a result of the pandemic. We can.

2. Access to Experts, Different Learning Formats, and Community

While virtual learning is on the rise and definitely has its place, the reality is that completion rates for online courses rarely rise above 15 percent.

This could be due in part to distraction and competing priorities. As this article points out about online learning: “Twentieth-century instructional methods just don’t work as well for busy, distracted 21st-century learners.”

You also have to consider the different generations of learners, all of which prefer different styles of learning. Plus, learning solo can be unmotivating for some.

The good news is that virtual SEO training is evolving. No longer will a set of static videos meet the needs of virtual learners.

For many, learning is inherently social. One of the pioneers of online learning, Andrew Ng, has said that (link above) traditional learning methods are often the most successful:

“Students sit with their best friends, they work on problems together, they critique each others’ solutions — lots of pedagogical studies show that these more interactive modes of student engagement result in better student learning.”

This is the type of community we are working towards with our online SEO training.

I’ve seen time and time again how the social component works in a classroom setting. So we want to be able to facilitate the type of support that comes from in-person classes.

We do that through things like an online forum where students can connect and live question-and-answer sessions with the instructors.

Start Planning Now

Learning a complex subject like SEO does not happen in a few hours of passively watching an online course. You need a format where there are no distractions, and where you can learn and collaborate with colleagues to solve your real-world SEO problems.

As we move out of uncertain times into more of the unknown, a solid SEO strategy is critical to business survival. Consider how you will get your team positioned for productivity and growth.

If you’re ready for your teams to learn SEO together, what are the next steps? There are not many top-notch interactive SEO courses that teach students how SEO really works. Go for quality, look at reputation, review testimonials and consider how the investment will set your business up for success.

This is a new SEO world and you do not bring a knife to a gunfight. Train your troops or settle for poor results.

When you’re ready to start or improve your SEO program, our online SEO training membership experience will teach you how to earn better results — more website traffic, online visibility, qualified leads, sales, customers AND revenue. Sign up here and start training today!

FAQ: What are the benefits of a real-time SEO curriculum in virtual learning?

The landscape of search engine optimization (SEO) is constantly evolving, making it essential for digital marketers and business owners to stay current with the latest strategies and trends. Traditional SEO courses, while valuable, often suffer from the limitation of static content and outdated information. However, with the advent of real-time SEO curriculum in virtual learning, learners can now experience an array of benefits that enhance their understanding and practical application of SEO.

The Dynamic Nature of SEO

Search engine algorithms are constantly being updated to deliver more relevant results to users. Real-time SEO curriculum ensures that learners are not left behind with outdated practices but instead remain at the forefront of the industry. By receiving instant updates on algorithm changes and emerging SEO trends, participants can swiftly adapt their strategies to stay competitive in the digital landscape.

Accessibility of Real-Time Updates

In the fast-paced world of SEO, information becomes outdated quickly. Real-time SEO curriculum in virtual learning addresses this challenge by providing learners with instant access to up-to-date resources. This accessibility allows professionals to implement changes immediately, maximizing the impact of their SEO efforts. Additionally, learners can access the curriculum at their convenience, enabling them to balance learning with their work commitments effectively.

Interactive Learning Experiences

Static online courses often lack the interactive elements crucial for effective learning. Real-time SEO curriculum in virtual learning fosters engagement through live discussions, Q&A sessions, and collaborative activities. Learners can interact with instructors and peers, exchange insights, and analyze real-world case studies. These interactive experiences not only enhance comprehension but also provide invaluable networking opportunities within the SEO community.

Continuous Improvement and Adaptation

The dynamic nature of the digital landscape necessitates continuous improvement and adaptation. With real-time SEO curriculum, learners can iteratively enhance their strategies based on ongoing feedback and the latest insights. By continuously refining their skills and tactics, professionals can maintain a competitive edge and achieve long-term success in the ever-changing SEO arena.

Real-time SEO curriculum in virtual learning offers a transformative approach to mastering SEO. The benefits of dynamic updates, accessibility, interactive learning, and adaptability empower learners to become proficient in the art of search engine optimization. Embracing real-time SEO education is not just a choice but a necessity for staying ahead in the digital world.

20 Top Benefits of a Real-Time SEO Curriculum in Virtual Learning

  1. Understand the dynamic nature of SEO and the importance of staying current with the latest trends and algorithm changes.
  2. Identify reputable platforms or institutions offering real-time SEO curricula in a virtual learning environment.
  3. Evaluate the accessibility and flexibility of the courses, ensuring they fit well with your schedule and learning preferences.
  4. Explore the features and resources provided in the curriculum, such as live updates, interactive sessions, and real-world case studies.
  5. Enroll in the chosen course and actively participate in the learning process, engaging in discussions and asking questions.
  6. Keep track of the live updates and changes in SEO practices provided by the course instructors.
  7. Implement the newly acquired knowledge in your SEO strategies and measure the impact on website performance.
  8. Collaborate with peers and instructors during interactive sessions to gain insights and perspectives from different professionals.
  9. Stay engaged with the SEO community, attending virtual events, and contributing to discussions.
  10. Continuously adapt and refine your SEO strategies based on the feedback received and the evolving SEO landscape.
  11. Monitor your website’s performance and adjust your SEO approach as needed to achieve better results.
  12. Network with industry professionals and establish connections to stay informed about the latest SEO trends.
  13. Utilize the accessibility of real-time updates to respond quickly to changes in search engine algorithms.
  14. Continuously seek opportunities for professional development and further education in the field of SEO.
  15. Regularly assess the effectiveness of the real-time SEO curriculum and its impact on your skills and knowledge.
  16. Share your experiences and insights with the SEO community to contribute to the collective learning process.
  17. Stay curious and open to new ideas, always looking for innovative ways to improve your SEO strategies.
  18. Embrace a growth mindset, recognizing that learning is a continuous journey in the dynamic world of SEO.
  19. Implement an iterative approach to SEO, continuously experimenting and refining your tactics for optimal results.
  20. Celebrate your successes and learning milestones, staying motivated to achieve even greater heights in your SEO endeavors.

Bruce Clay is founder and president of Bruce Clay Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Connect with him on LinkedIn or through the website.

See Bruce's author page for links to connect on social media.

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5 Replies to “SEO Training: Get Ready for a Brand-new World”

As the world gets back to business after the pandemic, companies need to build more momentum than ever before.

As the world gets back to business after the pandemic, companies need to build more momentum than ever before.

The practical tips and strategies mentioned in the post are valuable. From optimizing for featured snippets and local SEO to harnessing the power of structured data and schema markup, there’s a wealth of information to absorb.

You have provided very useful information. This will be very helpful.

Thank you for sharing your wonderful thoughts with us.


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