SMX Sydney 2010 | Site Clinic

The last session of the day and my back is thankful for that. Here are some great insights from the site clinic:

www.goodness.com.au

• URL’s should be short and descriptive, not full of unknown parameters
• Have text behind an image
• Use header tags
• Don’t use session id’s
• 404 error page could be improved
• Make sure www and non-www resolve to the same place
• Price of a product should be next to the cart
• Use breadcrumbs
• More information in the title tags-watch out for kw stuffing

www.britax.com.au

• Can’t be found in top few results for strollers
• *Barry just got pwned*
• Should be easy to navigate
• Title is home page=not good
• Should be social media promotion
• Very little content/information
• No alt tags

www.donedirtcheapdvd.com.au

• Too many links on product page and home page
• Too much stuffing of DVD in anchor text
• User experience could be better, Greg calls it ‘wonky’
• Use RSS feeds to create content from mash ups
• Use o-desk to find freelancers
• Deep category level linking, pick top 10 categories, go after those

www.appliancesonline.com.au

• Clean layout
• Phone number where you would expect it
• Straight to the point
• Good listing of brands
• Footer has too many links
• 404 page is not great
• Big homepage (1.5 Megs), should be a tenth of that
• Lots of links on the homepage, but no content
• Too many directories sending links
• Lots of links to non-existent pages
• Too many links coming from too few sites
• Good design
• Good ratings and energy efficient data

Thanks for a great conference SMX, be safe on the boat and enjoy your long weekend everybody.

See Bruce's author page for links to connect on social media.