Twitter: Your Weapon in the Internet Marketing War
Update: With all the interest generated by this post, we want to know how you really feel.
Image via Creative Commons
Word is out that social networking is more popular than email. I’ve seen a lot of content out there lately touting the power of Twitter as a branding tool. But, the usefulness of the social networking site from a broader marketing perspective was made evident after I listened to a webcast with Guy Kawasaki last week.
Repeatedly referring to Twitter as a “marketing weapon” last Friday, Guy gave an interactive audience his tips for using the popular micro-blogging site as an unbeatable business tool. A on demand version is now available for download. A recap of the webcast and related tweets has been published at Search Engine Watch.
Image by Jamesdale10 via Creative Commons
People are obviously interested in hearing how the next big thing in social media can help them achieve their business goals. Five hundred people registered for the hour-long webcast presented by Incisive Media in partnership with Search Engine Strategies New York. The event was a preview of the opening keynote Guy will be presenting at the Internet marketing conference, taking place March 24-26.
During the webcast, the co-founder of “digital magazine rack” Alltop spoke about his newest book, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. Based on years of experience in the venture capital and tech worlds, Guy compared the book to a Chicago Manual of Style for business strategy. But when it came time for Q&A, questioners wanted to know about one thing: Twitter.
Image by Christiaan Briggs
via Creative Commons
New statistics were released last week about the growth and user numbers for Twitter. According to Compete, the 33 percent growth in the last month brought the total of Twitter users to more than eight million people. With so many people adopting this young technology, it’s easy to see how some questions still remain in the minds of marketers. One attendee of the recent webcast asked: “Other than brand building, what’s the point of devoting resources to Twitter activity?”
Sounds like something I might ask. Branding is such a commonly used buzzword that it sometimes seems to be eating up the industry conversation. But Guy’s response opened my eyes to the reality of the situation. As he explained, businesses are in the business of building their brand. In other words, branding your business is your business. From your product to your sales pitch to your marketing to your customer service, everything you do, every move you make as a company is in effect building your brand.
Check out Guy’s Twitter stream for an example of how the master leverages Twitter. Then listen to the webcast. You’ll be trained the art of Twitter weaponry in no time.