SEOToolSet® Tools for SEO

Toolset user testimonialNow in its sixth generation, the SEOToolSet® suite of search engine optimization power tools from Bruce Clay Inc. is SEO software built by SEOs, for SEOs.

Looking for free SEO tools? You can try sample versions of many of our featured tools.

We think that search engine optimization tools should dive deep into SEO-specific data.

Some tools on the market try to cover too much, everything from your social metrics to your calorie intake! But we concentrate on putting together tools and reports that can move the needle for a website.

Keep reading to find out about the many tools and reports in SEOToolSet. Better yet, subscribe and try them yourself on your own website. You’ll discover how well these tools focus on search engine optimization and give data-hungry SEOs like us just what they need.

Sign up risk-free with a 7-day free trial!

WordPress Plugin Included

If your website runs on WordPress, you can install the integrated Bruce Clay SEO WP plugin! It’s included with your SEOToolSet subscription.

This next-level SEO plugin lets you access powerful page analysis and keyword targeting functions of SEOToolSet right within the WordPress editor!

To learn more, watch the demo video and read about the new Bruce Clay SEO plugin.

Surprise! Your Subscription Is Affordable

Many marketing platforms require year-long commitments and high monthly fees.

Ours is different!

To share our tools with other professional SEOs and website owners, we keep the pricing simple. There’s just one subscription level … just one low monthly fee … and no commitment.

Subscribe to the SEOToolSet for just $24.95/month per project. And your first 7 days are free! There’s no commitment; cancel anytime. And you can add an unlimited number of users.

SEOToolSet: A Full Suite of Advanced SEO Tools

From the fastest Ranking Monitor available, to reports that can be exported to a spreadsheet or printed to a full-color PDF, the SEOToolSet has some game-changing tools.

single page analyzer


The Single Page Analyzer includes a keyword map to let you visualize the most-used words on a page and how they relate to each other.


single page analyzer content score


A page’s Content Score is calculated based on readability and SEO best practices to help confirm quality and prioritize on-page optimization.



If you’re an SEO, you’ve got to try the same professional tools the analysts at Bruce Clay Inc. use daily to serve SEO clients. Take advantage of ranking tools, historical analysis, competitor reports, backlink analysis and many more tools.

Everything is on a pay-as-you-go basis and billed monthly, so you’re never locked in.

Subscribe to SEOToolSet and get ALL this:

  • 1 website project
  • Unlimited number of users
  • Single Page Analyzer (our most popular tool!)
  • Unlimited additional website projects (add at any time for $24.95/month each, then access with the same login)
  • Site spidering to 5 clicks deep
  • Link Graph of internal linking structure
  • Meta Details report
  • Site Checker tool
  • Crawl Errors report
  • Multi Page Analyzer tool
  • Keyword Suggestion tool for research and traffic
  • Ranking Monitor
  • Reports based on the Ranking Monitor — showing competitors, keyword trending, on-page analysis, domain ranking reports by page or by keyword
  • Data tables that can be sorted, paginated, exported
  • Reports available to export as CSV files or print as presentation-quality PDFs
  • Link reports integrated with Majestic (using your Majestic subscription or an additional monthly fee)
  • Support provided via toll-free phone or email
  • Cancel anytime
  • Bruce Clay SEO plugin for WordPress sites

To help advance your website project, give our SEO tools a try! If you decide you don’t need all that data, you can cancel within the first 7 days at no charge. After your free trial period, there’s no long-term commitment. You may cancel at any time.

See what the SEOToolSet can do for your website!

Search engine optimization without the best tools
is like doing brain surgery with a hammer.

–Bruce Clay

Serving North America based in the Los Angeles Metropolitan Area
Bruce Clay, Inc. | PO Box 1338 | Moorpark CA, 93020
Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919