March 30, 2005

SEO, an ongoing process.

Posted by Susan Esparza on 03/30/2005 @ 9:39 am | Comments Off

One of the complaints I frequently see is the mournful cry of “But I haven’t changed anything on my site so why am I losing ranking?” This attitude, and the immediate assumption that a penalty, filter or algorithm change is at fault ignores a basic truth about the very nature of the web.
You aren’t the only one out there.
It seems … Read more


Filed under: Design, SEO Tips & Tricks


March 29, 2005

Google buys Urchin

Posted by Susan Esparza on 03/29/2005 @ 9:35 am | Comments Off

It was announced this morning that Google would buy Urchin, a web analytics company. Google says they will be making it available to their advertisers to help them maximize their sales. Urchin is an incredibly robust tool and they’ve been around forever. Google anticipates the deal will be closed by the end of April. Terms of … Read more


Filed under: SEO Tools


March 28, 2005

MSN rises, Google drops.

Posted by Susan Esparza on 03/28/2005 @ 11:11 am | Comments Off

AdWeek noted that MSN Search is gaining ground, apparently at Google’s expense. Taking results from Neilsen/NetRatings report on the January to February changes, the article shows that MSN’s new engine grew to 14.2 percent from 12.8 percent while Google dropped to 45.9 percent from 47.1 percent. Yahoo’s share held steady at about 21 percent.
February 1 was the launch … Read more




March 24, 2005

Yahoo to increase mail storage to 1GB.

Posted by Susan Esparza on 03/24/2005 @ 12:19 pm | Comments Off

Supposedly responding to customer needs but more than likely just playing catch-up with Google, Yahoo! will be increasing their mail services to 1GB of storage at the end of April. They already offer a paid subscription to Yahoo! Mail that features 2GB of space as well as ad free pages and 250MB for free accounts, the same amount as … Read more


Filed under: Branding, E-mail Marketing


Hijacks by 302 Redirect

Posted by Susan Esparza on 03/24/2005 @ 11:28 am | Comments Off

Though far from a new issue, page hijacks by 302 redirects have been getting a great deal of press recently. The rumbling started back as early as September 2004 as in this thread from
Webmaster World. Search Engine Watch forums have a thread Come on Google, Fix it!!! on the issue as well where GoogleGuy made a few posts … Read more


Filed under: SEO Tips & Tricks


March 18, 2005

Google OS?

Posted by Susan Esparza on 03/18/2005 @ 2:42 pm | Comments Off

SERoundtable has an extensive look at the possibility of Google developing what SER is calling an Internet Operating System. Stemming from a recent article at CNET about a “Web-based thin client-type hosted environment-slash-operating system replacement”, the SERoundtable story examines the likelihood and usability of a desktop anywhere client. Admittedly, the idea is impressive but the privacy concerns are … Read more


Filed under: SEO Tools


March 7, 2005

Or you could look out the window

Posted by Susan Esparza on 03/07/2005 @ 10:56 am | Comments Off

Google announced today that they’re adding weather to their quick response features. Just type in “weather” and the zip code or address you’re interested in to get an update about the current conditions as well as a three day forecast above the regular SERPs. It’s neat and clean but not as nice as AskJeeves’ weather service which offers … Read more


Filed under: Branding


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