Internet Marketing
July 31, 2006
Matt Cutts Goes Web 2.0
Matt Cutts went all Ze Frank on us this weekend (though Matt blinks) and uploaded some great information videos over at Google Video. While the backdrop makes it look like Matt has either been kidnapped by some disgruntled spammers or he’s hiding out in a cave until Google’s SERPs equalize, the bite-size videos are chock full of expert information.
For his … Read more
July 28, 2006
Friday Recap
Yahoo! launched a new version of Slurp. Yahoo says the new crawler will scour the Internet faster and use as much as 25 percent less bandwidth. While Slurp: Version Upgrade spent his week running in tandem with Yahoo’s older crawler (resulting in more crawls), he has since familiarized himself with the route and will be taking it over full time. … Read more
July 27, 2006
Stuff We’ve Noticed
Did Your Google Die?
Barry alerted us to a five page WMW thread and an additional DigitalPoint thread where several users were complaining that all of Google properties died last night – Web search, AdWords, AdSense, everything. The “outage” started a little before 10 pm EST, and but didn’t seem to affect everyone. I know I was googling during that … Read more
Will Google Be Able to Market AdSense Audio?
Last week we told you about a survey regarding radio advertising that two AdSense members had been asked to complete and it how signal AdSense Audio could be just weeks away. Well, it’s here. Or at least, it’s in Detroit. The service is expected to be “generally available” within three months.
Google Chief Executive Eric Schmidt:
“We are in the process of … Read more
Click Fraud Settlement Approved
It’s official. Judge Joe Griffin approved Google’s proposed $90 million settlement. For those keeping score, that’s Google and Lawyers, 2; Advertisers, 0.
Google’s statement:
“We’re pleased Judge Griffin has affirmed the settlement as appropriate and fair to advertisers. We look forward to continuing to manage invalid clicks effectively and provide our advertisers with an outstanding return on their investment.”
The Associated Press … Read more
July 26, 2006
Google Takes Step toward Transparency
Starting today, AdWords advertisers can see for themselves how many invalid clicks Google has preemptively caught and not charged them for, as well as their percentage of overall clicks caught. What’s that? Google’s taking its first steps toward transparency? Oh, happy day.
From the Inside AdWords blog:
“These clicks are filtered in real-time by our systems before advertisers are charged for … Read more
One Page SEO
We noticed an interesting thread over on the Cre8asite forums (via SER) that deals with the troubles and effect of performing SEO on a one page Web site. The question posted was:
“Is it more of a benefit to having one page whereby you are scrunching all of your content, and subsequently, your keywords onto one page?”
In my opinion, the only … Read more
Stuff We’ve Seen
Watch out for that car in front of you!
Google’s “new hotness” (hurt them, not me) is real-time Google traffic maps for your cell phone. Now instead of being stuck in traffic, you can document the mess you’ve created when you slam into the car in front of you because you were staring at your cell phone instead of watching … Read more
July 25, 2006
Another Google algorithm, more Google confusion
Two weeks after Google’s latest landing page algorithm update and advertisers are still up in arms accusing Google of unjustly sending their bids skyrocketing.
On July 10th, Google warned advertisers they would be making an update to their controversial landing page algorithm and advertisers providing a Google-determined “poor user experience” would see an increase in their minimum bids. Well, they did, … Read more
July 24, 2006
Things We’ve Noticed
What terms are you tracking?
Web analytics company OneStat.com released a report that states more than 50 percent of searchers query 2 word and 3 word phrases. Four word phrases came in third at 17.11 percent and one word phrases came in a rather surprising fourth with only 11.43 percent.
It’s valuable information; however, even more valuable would be if you … Read more
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