Internet Marketing
January 31, 2007
Search Headlines
My brain is a little spent today but here are the search headlines you should be aware of:
Andy Beal summarizes the long press release Google sent me which lets us all know that they’ve done it again. Somehow Google has nearly tripled their fourth quarter profit and brought in a net income of $1.03 billion. I have no words. I … Read more
People Watching in the Blogosphere
Rebecca Kelley’s right; we do all blog for attention. Damn attention trollops, we all are.
If I’ve learned anything from the immediate, wide-spread adoption of MyBlogLog, and the emergence of sites like Technorati’s disappearing WTF site and the currently-in-beta Serph, it’s that everyone wants to know who’s talking about them and whose visiting their blog. We can’t even wait a day … Read more
The UK, Yahoo and PPC
We have a problem. Humor me for a moment, okay?
To a large extent, the success of a site’s pay-per-click campaign depends on its ability to target the highest-traffic, highest-conversion terms related to its products and/or services. It’s about going after the keywords that will bring your site the most visibility and the highest rate of conversions for the least amount … Read more
January 30, 2007
Search Headlines
New Features Added To Yahoo Site Explore
The Yahoo Search Blog announced a few new features to Yahoo! Site Explorer today, including authentication via Meta tags, detailed errors on authentication failures, the Site Explorer Badge, and the ability to delete URLs from the index with one click.
The new version of Site Explorer is said to have been crafted based on … Read more
SEO Is Not Long Term or Short Term
In her ClickZ article entitled Short- vs. Long-Term SEO, Shari Thurow argues that search engine optimization can be broken down into two forms: short term and long term.
Not surprisingly, short term search engine optimization is the reactive ambulance-chaser approach where a site waits until their rankings fall and then frantically calls their SEO to "reanalyze" the search engines algorithm … Read more
Google Steps Up Local OneBoxes
Do you want to know what I love about Google? They implement smart new features so seamlessly that you don’t realize they haven’t been there all along until someone tells you.
Take today, for example. I was talking to a friend this morning about soccer arenas located in Simi Valley, California. He was on the hunt for one so he could, … Read more
January 29, 2007
Weekend Update
Get ready because this is going to be a big one. I can feel it!
YouTube Puts Ads On Videos, Everyone Wins
Kudos to YouTube for masking the news that they’ll be putting ads on user-generated content under a barrage of "YouTube to Share the Wealth" headlines. Might crafty, I say. Not that we weren’t expecting a Google-owned property to not place … Read more
January 26, 2007
(Not the) Friday Recap
I’m a very mean boss and I’m making Lisa do other work today. However, since we know it would break hearts if there wasn’t a Friday Recap, I used the fun links she found over the week and pretended to be as funny as she is.
Complaints can be directed at her. Praise goes to me. Yes, I … Read more
January 25, 2007
Search Headlines
Fox Trying to Uncover YouTube users
Google Watch reports that Twentieth Century Fox has subpoenaed YouTube to hand over the identity of one of its users after they someone uploaded Fox programs The Simpsons and 24 onto the site earlier this month. The subpoena asks YouTube to "disclose information sufficient to identify the Subscriber so that Fox can stop this infringing … Read more
Buy From You? I don’t even know you!
You may remember a few weeks back when we wrote about trust. I went off about what makes me trust people in the blogosphere and even rattled off a few names of the people I’ve learned to put my trust into over the past year. Well, the issue and the importance of trust hasn’t wavered, and people are still talking … Read more
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