Internet Marketing
April 30, 2007
Are You Cool Enough To Work With Lisa (and Susan)?
We at Bruce Clay are looking for a full-time writer to work side-by-side with me (Lisa) and Susan. So we ask loyal, and hopefully Southern California-based blog readers, are you cool enough to write for Bruce Clay, Inc.? If not, do you know someone who is?
Before you answer, ask yourself these simple questions:
Do you wake up at night with … Read more
Combine Your Search Marketing Efforts
Finally, a well-known search engine marketing urban legend has been proven true. There is a synergistic effect that comes from combining your paid search campaigns with your search engine optimization efforts. We knew it! If you knew it too, treat yourself to a cookie tonight. (If you don’t like cookies, I will gladly accept your donation to the Lisa … Read more
Yahoo Buys Right Media, Microsoft Picks Flowers
Yahoo announced today that it will follow up last year’s 20 percent investment in Right Media buy acquiring the remaining 80 percent. The reported buying price? $680 million. Sweet.
Naturally, there’s lots of talk that this is Yahoo’s response to Google’s DoubleClick acquisition, and that may be, but it does more than that. It differentiates Yahoo from Google. For those of … Read more
Ad:Tech San Francisco ‘07 Coverage Recap
I’m back, and this time for more than a week at a time. Huzzah!
Hopefully, you got a little something out of our Ad:Tech coverage last week. We covered 17 sessions for SES NY and now another 17 sessions for Ad:Tech San Francisco. Someone is going to start having nightmares about the number 17 and that person is me. But I’ll … Read more
April 27, 2007
Friday Recap because I promised.
Let’s just make a deal right now, you won’t expect this to be as funny as Lisa’s recaps and I won’t pretend that I’m a comedy writer. Deal? Awesome.
Now, let’s get this started with an exciting edition of everyone’s favorite gameshow: Good Matt, Bad Matt.
Good Matt: Telling Amazon to shape up and fix their horrible user interaction practices. … Read more
April 26, 2007
SEO: Advanced Q&A
We did it. We’ve once again made it to the final session of another jam packed show. And if that wasn’t exciting enough, we’ve finally reached an Ad:Tech session on search engine optimization, and Bruce is moderating it. Finally, I get to listen to a conversation I actually understand, all while proving to Bruce that I really do work while … Read more
Tactical Search: Local and Mobile Search Engines
Stay with me, friends. It’s time for this afternoon’s Local and Mobile Search Engines session with moderator Kevin Ryan (Motivity Marketing) and speakers David Herscott (MEA Digital), Warren Kay (Yahoo! Search Marketing) and Ian Leuchars (24/7 Real Media).
Kevin starts with two math equations. He states:
Maps + Mobile phones = Dollars
Brands + Mobile devices = Dollars
That’s math? Apparently.
David says … Read more
Pay Per Click Strategies
It’s time to learn about pay per click. I’m excited, really, I am. Don’t I look sound excited? I heart pay per click campaigns.
Dana Todd (SiteLab, SEMPO) is moderating this afternoon’s session which features speakers Daina Middleton (Hewlett-Packard) and Mike Solomon (CJ Search). I have to admit. It’s very nice to see Dana Todd. It helps me feel like I’m … Read more
The Promise of Hyper-Targeting
Rex Briggs is moderating this morning’s The Promise of Hyper-Targeting session with speakers Scott Symonds (AKQA, Inc.), Heidi Browning (Fox Interactive Media) and Simon Atkins (adidas America).
Or at least I hope that’s what’s happening in this room. Drew Ianni went ahead and changed the room assignments again on me so I’m not entirely sure I’m in the right place. I … Read more
Dreaming of Disruption
Are you dreaming of disruption? Do you call people late at night just hoping to disrupt their peaceful slumber? Do you spend your work days thinking of contraptions you can put over your coworkers office door to disrupt them and scare them half to death when they stumble in? Are you a mean, disruptive person in general?
I appreciate your … Read more
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