July 30, 2007

Explaining Search Engine Optimization to Muggles

Posted by Susan Esparza on 07/30/2007 @ 6:22 pm | Comments (3)

As Lisa mentioned, I was gone most of last week attending Comic Con International. [Actually, I believe I called it the Nerd Convention or Geek Fest, but whatever - Lisa] Although I was surrounded by 175,000 of arguably the geekiest people on the planet (most awesome costume there? Steampunk Ghostbuster), when some friends and I sat down for dinner, … Read more




Jim Lanzone, Michael Gray & Cookies. Oh, My!

Posted by Lisa Barone on 07/30/2007 @ 2:31 pm | Comments (1)

Hey, everyone. Hope you guys had a good weekend. I did, but then the weekend ended. Now it’s Monday and Susan is back in the office. Judging by the fact that I am still alive, however, it doesn’t look like she read last week’s Friday Recap. Everyone play innocent, okay? [I'm waiting until after we publish the newsletter tomorrow. --Susan]
Three … Read more


Filed under: Blogging


Social Networking: It Ain’t For Everyone

Posted by Lisa Barone on 07/30/2007 @ 12:24 pm | Comments (3)

Jason Calacanis is complaining again, this time declaring Facebook bankruptcy. He’s had it with Facebook, he’s had it with blog comments, he’s had it with life and he’s taking his ball and going home. Okay. Everyone say goodbye to Jason.
[waves]
I pick on Jason a bit, but I really do find him to be an interesting guy. Anyone with the … Read more


Filed under: Social Media


July 27, 2007

Friday Recap

Posted by Lisa Barone on 07/27/2007 @ 2:44 pm | Comments (3)

Hey, friends.
You may have noticed a lack of Susan this week (huzzah!). Don’t worry; I don’t have her locked in my trunk or anything. Susan has merely been down in San Diego attending her nerd convention Comic-Con. Susan, if you’re reading this (and I know you are because you don’t trust me to man the blog alone), here’s a … Read more


Filed under: Fun Stuff


People, Stop Checking Your Email in The Bathroom

Posted by Lisa Barone on 07/27/2007 @ 11:27 am | Comments (1)

Okay, this has got to stop. Put down your blackberry, your iPhone, your Treo, or whatever the heck it is you use and pay attention. You have a problem and you must stop it.
A new AOL study (stop laughing) surveyed 4,025 people age 13 and older from 20 cities around the country and quizzed them about their email usage. The … Read more


Filed under: Fun Stuff


July 26, 2007

Broadband, Social Trends Linked To Online Video Growth

Posted by Lisa Barone on 07/26/2007 @ 2:54 pm | Comments (0)

If you’re at all thinking about incorporating online video into your Internet marketing or search engine optimization campaign, I recommend you take a look at the recent Pew Internet and American Life Project study (PDF). They’ve just released some pretty interesting statistics.
Key takeaways include:

75 percent of young adults (18-29) and 57 percent of real adults watch or … Read more


Filed under: Social Media


Get Popular On Google Maps

Posted by Lisa Barone on 07/26/2007 @ 10:48 am | Comments (3)

Okay, this isn’t up-to-the-minute new but I just discovered it and I think it’s useful so I’m going to share it any way. Did you know that for select queries on Google Maps, Google is returning a list of popular searches near your mapped location?
See, look:

Pretty cool, eh?
I actually find features like this extremely useful. Let’s say I’m … Read more


Filed under: Branding


July 25, 2007

Don’t Fake It: The Secret to Creating Kickass Content

Posted by Lisa Barone on 07/25/2007 @ 3:53 pm | Comments (3)

Or at least that’s what the famous Lorelle VanFossen told an adoring audience on Saturday.
Lorelle said the problem with most blog posts is that they look like they were written in 10 minutes by people who can’t type, can’t think and who make you think they were released for the day or the institution got computers (hee!). Lorelle says this … Read more


Filed under: Blogging


Digg Partners With Microsoft, Breaks Own Embargo

Posted by Lisa Barone on 07/25/2007 @ 1:40 pm | Comments (1)

Kevin Rose broke his own embargo this morning when he announced on the Digg blog that the site had replaced Google with a new ad partner named Microsoft. Oh, the Diggers are going to love this.
Kevin writes:

"We’ve signed on Microsoft as our new partner to sell and serve the ads on Digg. It’s a deal similar to the one Facebook … Read more




Stay Invisible With Good Site Design

Posted by Lisa Barone on 07/25/2007 @ 1:24 pm | Comments (1)

I’m still digging through all my notes from this weekend’s WordCamp so I can share all the nuggets of information I collected. I’ll admit, I’m a tad behind schedule but after being stranded at the SFO airport for 20+ hours, having my flight delayed 4 times, then cancelled, then rebooked for the following day and then delayed again, it’s not … Read more


Filed under: Design


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