April 2009 Archives : Bruce Clay Blog
April 30, 2009SEO All-In-One For Dummies Debuts!
It’s here! It’s here! When Search Engine Optimization All-In-One For Dummies by Bruce Clay and Susan Esparza arrived at the office today, we spared no time and put it straight to work. We took a cue from Ian Laurie of Portent Interactive, and let me tell you, this kid is a natural. Look at everything [...]
April 29, 2009
Internet Marketing Trends – SEM Synergy Extras
In an industry that’s as keen on data as ours, there are always reports being released about the state of the trends of the surveys, if you know what I mean. Not to knock data or anything — I realize as well as the next blogger that attention to numbers is no passing fad. But [...]
Is Video The Future Of Search?
Online video is fast becoming a global phenomenon (if not already) and with improved technology, we appear to be experiencing the birth of a potential rival to the most common and popular source of entertainment and news since first commercial transmissions more than fifty years ago – the television. With the continual growth in popularity [...]
April 28, 2009
Colorful Musings on Customer Loyalty
I subscribe to a lot of email newsletters. I’ve got one for almost every aspect of my life. There’s one for trendy L.A. shopping and events. I’m signed up for a couple about beauty products. There’s one for green living and one for tortoise lovers. And of course, I receive five or six newsletters about [...]
April 27, 2009
Do You Yahoo?
It appears that Yahoo and Microsoft are still in the grips of a tangled tango, their long talks about a search advertising partnership remain hot and heavy. For more than a year now, the two companies have been in on-again/off-again discussions about a merger, partnership or some other strategic opportunity that would give the duo [...]
AIMIA-Customer Experience and Usability Workshop Part 2
Vijay Balachandran , Senior User Experience Architect, [Fairfax Digital,](http://www.fairfax.com.au/index.ac) was the third speaker. He introduced himself and stressed that in the current economic climate quick win projects were seen as key, the best points of competitors were often copied and a “go live and test later ” method was often favoured, however this is often [...]
April 24, 2009
Friday Recap: Twitter Overload Edition
It’s that time again. Happy Friday! So every day I jot down links to the interesting stories I run across so that come Friday I can glue them all together and serve them up to you. As I sat down to write this week’s edition of the Friday Recap, there was an unfortunate common theme: [...]
AIMIA-Customer Experience and Usability Workshop
Bruce Clay Australia is a member of [AIMIA ](http://www.aimia.com.au)(AUSTRALIAN INTERACTIVE MEDIA INDUSTRY ASSOCIATION). Networking with the wider variety of marketing peeps is important for us, we like to stick our noses into their business in the hopes that they might find what we do (mostly [search engine optimisation](http://www.bruceclay.com.au/web_rank.htm) and [SEM](http://www.bruceclay.com.au/tools.htm)) somewhat interesting! [How could they [...]
April 23, 2009
Tracking the Tech Transformation, Part Three
Photo by crabchick via Creative Commons In this three part series I outlined ways that the information revolution that began at the end of the 20th century caused a fundamental shift in our expectations of the world, each other, and the ways that we communicate. The first part focused on how the Web as a [...]
Google adds Local Search Volumes to the Keyword Tool
Google recently added a new metric to their Keyword Tool which will help and save time for a lot of Internet marketers around the globe. The new metric is the “Local Search Volumes” column, providing data from the country and language selections the user has selected. Google Adwords Help explains the metric as : “Location [...]
