October 2009 Archives : Bruce Clay Blog
October 30, 2009SEO Spooksters!
Happy (day before) Halloween! It’s the annual Bruce Clay, Inc. Halloween party today, and as you might know we take this holiday very seriously. Bruce Clay, Inc. Halloween 2009 Bruce has been out of the country for the last week — out in Milan for SEO ToolSetTraining. We thought we’d give him a proper welcome [...]
Google Social Search
Google’s Social Search was announced this week by the Official Google Blog. It sounds like a great tool for making search results more relevant. Social Search essentially pulls in information from social networks to augment Google’s search results. It achieves this by aggregating your social circle ( Google creates your social circle by scraping your [...]
October 29, 2009
Friday Recap: Thursday Edition
I know you’re used to getting your recap on Fridays, but tomorrow’s our Halloween party! That translates to the entire BCI crew in spirited costumes having wicked good fun. What can I say? We love to dress up! So there’s a good chance tomorrow will be a pretty hectic day, and since I plan to [...]
October 28, 2009
Any SEO Psychics in the House?
At SMX East this month, a panel full of big-name search experts took part in a roundtable discussion centered around critical, forward-looking questions posed by Search Engine Land’s Chris Sherman. Where’s the search industry today? Is there even “traditional” media anymore? What kinds of needs do you see larger brands having? Is Twitter a flash [...]
October 27, 2009
Digital Advertising: All Grown Up?
There’s a birthday in our midst! Digital advertising counts its 15th birthday today! And my, what a long way its come. Fifteen years ago today, the first banner ads hit the Web. Granted they were tacky, awkward banner ads, often missing basic elements, like, I dunno, calls to action… but eureka, advertising had discovered the [...]
Website conversion tactics | SEO Drives Activity – Activity Drives Sales
I use this in our SEO training and have many clients meetings on the topic. Many website developers profess to be experts, but few will agree to be measured on it. Nobody likes being manipulated, mislead or coerced. Being persuaded to perform an action is however OK. It’s called buy-in. The user’s choice is at [...]
October 26, 2009
Is Social Media Marketing a New Requirement of SEO?
Here’s an interesting question worth a minute of pondering for any SEO practitioner: “[I]s it now a necessity for an SEO to have practical social media skills?” The question came out of discussions he’s had with other members of the Internet marketing community, and he and his friends aren’t the only ones thinking it over [...]
October 23, 2009
Friday Recap: Social Chokehold Edition
Happy Friday, friends! Hungry for a recap? The week’s big news was that social search entered the mainstream. Bing, and subsequently Google, announced social search integration into their respective search engines. Bing partnered with Twitter and Facebook to serve status updates and tweets in search results, and the social search service is now up and [...]
Twitter | Bing and Google Seal the Deal
The biggest news this week was the fact that Bing is starting to index and list in its search results, Twitter and Facebook information that has been made public by the profile owners. Oh and Google is doing the same thing re Twitter, but it’s a planned rollout over the next few months, WOW that [...]
October 22, 2009
Beginner’s Guide to Twitter: 10 Quick Tips to Get New Users Up to Speed
Want to join Twitter but first need to get up to speed on the current functions and insider language? This quick list of the most popular and useful features will get you from beginner to pro in no time. 1. Isolating a tweet From your Twitter home page or a user’s Twitter stream, clicking on [...]
