November 2010 Archives : 3/3 : Bruce Clay Blog
November 4, 2010SEO Hot Tub – 22nd October 2010
In this fortnight’s SEO Hot Tub update, our analysts have found a wide range of SEO topics to share. These range from Webmaster Tool updates, Google interface updates, Bing and Facebook announcing more integration between the two and ideas on how to improve your visibility in Facebook News Feeds. Webmaster Tools – Links to your [...]
SEO Mo Growers
Clients of Bruce Clay may have noticed that the gents of the SEO team have been looking a little unkempt this past week. While some may speculate that it is the fallout of our recent Melbourne Cup celebrations, that is however not the real reason. The real reason is that it’s Movember! Movember is about [...]
Bruce Clay Celebrates Melbourne Cup Day
At Bruce Clay we know SEO is a race – so when it comes to Melbourne Cup we are all up for a bit of horsing around. The AU team had a lovely afternoon out at Darling Harbour thanks to the Watershead and their elegant hospitality for the ‘race that stops a nation’. The boys [...]
Google Local – big changes
Google has recently rolled out an update which changes the face of Local Search and search engine optimisation professionals everywhere are likely to feel the effects. Not all forms of local searches are affected and the affected ones are to different degrees. For example, a search for Sydney banks results in a standard 7 pack [...]
November 2, 2010
Renting vs. Buying Your SEO Solution
If you’re a renter like me, you’ve heard this from well-meaning homeowners: you are “wasting your money” renting instead of taking advantage of this all-time-low housing market and its super-low interest rates. You could be putting all that rent money into a mortgage and soon enough you’d own that house instead of walking away with nothing.
In a way, this is a problem that small business owners face as well. Do you contract an agency or SEO consultant for your search marketing efforts (rent) or do you put a ring on it and hire an in-house employee (buy)? Let’s take a look at a few pros and cons to get started.
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November 1, 2010
Keyword Research using Google Products
We all know keyword research is an important step in the search engine optimisation process. There are more blog posts teaching us how to conduct keyword research than we can poke a chopstick at. While the majority may be helpful to a degree, many involve the use of tools that we have to fork out [...]
Blekko for Dummies
There’s a chatter online today that seems to be repeating the same thing: blekko. The search industry is weighing in heavily on this new search engine. And the general consensus around Bruce Clay, Inc. is that it’s really a non-issue as far as huge controversy goes; if anything, it offers up a new way to do research with some cool stats and tools. And perhaps it’s just one more place people and businesses can go as Google continues to change the face of search with things like Place Search.
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