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January 2011 - Bruce Clay, Inc. Blog

January 31, 2011

SEO Guidelines for Mobile Websites

As there are more than 4 billion mobile / handheld devices in use versus 1 billion desktop computers, there is lot of potential for growth in the mobile space. Mobile SEO, however, still follows the traditional SEO ranking factors. There are number of guidelines you can use to optimise your website for mobile devices. Guidelines […]




Purchased Link Penalties: There’s No Time to Waste

Fellow search marketers: Please understand that if Google does not win the fight on paid links, eventually the top rankings will belong to sites that spend the most money on links. This hurts almost every SEO and certainly hurts every one of our clients.

An explicitly clear warning for all online business owners:

This post is a formal summary of the issue we have seen explode recently regarding “purchased links.” For the benefit of everyone, I am turning the volume knob on this warning all of the way to 11. And, no, I am not crying wolf.

Read more from Purchased Link Penalties: There’s No Time to Waste.




January 28, 2011

Friday Recap: Hindsight Edition

Frankfurter Spectacular

Happy Friday, kids! Yesterday I had a vision of what it would be like to have over-40 eyesight (swear, that’s what the optometrist said). He took me on a magical trip into the future by inducing dilatation of my eyes. And boy did it suck, for a whole three hours.

I have a newfound understanding of what my parents go through when they don’t have their glasses on them. I had to fumble my way through making a phone call, hoping I was choosing the right person in my address book and not someone I didn’t want to talk to. I had to try and navigate through fuzzy street signs on my way home. And I signed more than one receipt for unconfirmed amounts of money.

Why am I telling you this? Well, I thought the lesson of this week could be appreciation. How many things in your life can you be thankful and grateful for today? Let’s all take a moment to reflect …

And now on to a Friday Recap!

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January 27, 2011

Clearing out the Clutter: Streamline Your Blogging and Editorial Process

Climbing the Muir Snowfield

Who says writers can’t be organized? Nowadays, creative people have to be business savvy to stay ahead of the game. So, this blog post goes out to all the bloggers and communications professionals who are looking to get their editorial process streamlined in 2011.

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SEO Cloaking Techniques to Avoid in 2011

Head of Google Web Spam, Matt Cutts, took time away from Ozzie and Emmy (The Matt Cutts “Catts”) at the end of 2010 to post a little titbit for webmasters and SEOs via Twitter, which I’m sure added to the hangovers for a few Black Hats over the holiday season. Google will [look] more at cloaking in […]




January 26, 2011

How to Setup a Basic Conversion Testing Strategy

Conversion Testing Process Image

For many of us, conversion rate optimization (CRO) can seem like a complicated venture. Many people aren’t even sure where to begin. While each business might find the testing process needs to be tailored to the company and website, the following is some basic insight into how to create a CRO strategy for your company.

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January 25, 2011

5 Things Businesses Should Know About SEO Agencies

tools

As a business, you may or may not fully understand the benefits of pairing with an SEO agency. Whether or not you already have in-house online marketing efforts in place, agencies and consultants can help you boost your strategy for a number of reasons. Let’s take a look at five reasons pairing with an Internet marketer can boost your return on investment.

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Happy Australia Day!

At Bruce Clay we decided to start our Australia Day celebrations early! With kangaroo burgers and lamingtons! We want to wish everyone a happy and relaxing Australia day, and thank whoever is responsible for our mid-week break! Enjoy!




January 24, 2011

SEO Update – December 2010

Happy New Year and best wishes for 2011 from the team at Bruce Clay. Welcome to our monthly SEO update for December 2010. This update highlights key news in the Search Engine Optimisation industry during December 2010, key SEO related blog posts from our bloggers in the US and Australia, key articles covered in our global newsletter […]




Conference Quick Hits: Discounts and Deadlines

Kara & The Computer

The holidays may be over but the conference season is just beginning. Give yourself the gift of education and networking by attending an upcoming conference – and don’t be shy to receive the gift of discounts that many companies have for us this time of year. Here’s a quick roundup of upcoming deadlines and discount codes.

Read more of Conference Quick Hits: Discounts and Deadlines.




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