Bruce Clay, Inc. Blog - Jayme Westervelt
Posts by Jayme Westervelt
June 12, 2014
It’s the last session of the conference – this marathon is almost over for my tired fingers. They’ve saved one of the best for last – it’s time for Ask the SEOs. Lining up the speaker table are SEO powerhouses Greg Boser, Rae Hoffman, Jeff Preston, Marshall Simmonds, and Ellen White fielding questions from Search Engine Land Editor Danny Sullivan.
The session starts off with White sharing her story of a recent win and continues on with discussions revolving around internal linking, PR sculpting, getting out of a Penguin penality, SEO tests, responsive design, Panda 4.0 and much more.
Read more of SMX Liveblog: Ask the SEOs
In this SMX session, Chris Bennett, David Roth and Purna Virji will talk about how to how to get the most out of your content strategy. This particular topic is something I’ve recently been working on with my own clients so I can’t wait to hear what tips these speakers will offer.
Chris starts us off with. Chris wants to talk about getting mileage out of your content so you can stop working so hard. Stop spreading yourself too thin and stop wearing too many hats. Stop with the checklist marketing mentality.
You can stop this madness by repurposing your content in different areas for different uses. Take a piece of content (video, infographic, image etc.) and “get your MacGyver on!”
It’s still a little early for some and the peeps here seem to be a little slow moving this morning, but I’ve downed my cup of coffee and I’m ready to dive into technical issues with this morning’s speakers: Maile Ohye, Eric Wu and Bill Hunt. I love tackling technical problems on client sites and the bigger the site the bigger the problems usually. Hopefully these experts will have a few good nuggets of information for us.
“We recommend making sure Googlebot can access any embedded resource that meaningfully contributes to your site’s visible content or it’s layout,” Ohye said.
Read more of SMX Liveblog: Advanced Technical SEO Issues.
In this well-anticipated session at SMX, Search Engine Land Editor Danny Sullivan sits down with Google’s Head of Webspam Matt Cutts to answer some of every Internet marketers most pressing questions. The session starts off with a discussion revolving around recent announcements and upcoming algorithm updates, which include changes to the Payday loan update as soon as this week, and a roll out of improvements to Google Webmaster Tools where Cutts suggests marketers keep their eye on.
Read more of SMX Liveblog: You & A with Matt Cutts
June 11, 2014
In this SMX session, discover why mobile really matters, how to build a mobile strategy and what makes mobile search so different from desktop search. This session’s speakers include Cindy Krum, Michael Martin, Maile Ohye, and Jim Yu. Kicking of this session on mobile SEO is Maile Ohye, Google’s Senior Developer Programs Engineer.
Ohye stresses the importance of enhancing the user experience with mobile search results that open directly within an app. However, it requires deep links within the app and mapping in the sitemap. But asking for app downloads isn’t the best approach right off the bat, unless they are relationship-ready customers. Improving the app experience is much like Web SEO, says Ohye. You need good content, an enticing search appearance, and a process for building an effective mobile strategy.
Plenty of SMX attendees seemed to be eager to learn more about Structured Data. This SMX session promises to teach us how companies are implementing schema markup and benefiting from it. This is one of my favorite things to recommend to clients. Marshall Simmonds, CEO of Define Media Group, kicks of the session with brief overview of how indexation has evolved from crawling to sitemaps to structured data and talks about the most popular type of structured data being used today.
Learn how companies like Best Buy and Disney are using and benefiting from structured data and schema markup.Read more of SMX Liveblog: Enhancing Search Results with Structured Data & Markup.
Get the skinny on social media tools, tactics and more in this session geared towards savvy search marketers. This session’s speakers are Lisa Williams. Michael King, Matt Siltala and Mark Traphagen. The session kicks off with Williams, the director of digital marketing strategy at Search Discovery.
Williams tells us to start with the actual product and make a connection to the product with great storytelling. Look at search technology as a way to tell a story about your product. Communication strategy should be your first step to making that connection and storytelling. Come up with a communication strategy that’s specific, measurable, actionable, relevant and timebound.
This room with packed with a good share of returnees and newbies. We’re told “this session is going to cover everything you need to do to rank well in the SERP.” This session features insights from Matthew Brown, Marianne Sweeny and Marcus Tober. This session is fast and furious, and so is this liveblog. Here we go!
The session kicks off with Tober, who promises to explain the Google algo in detail in the next 90 minutes. He notes the 2014 Ranking Factors: Google+; on-page optimization; strong increase in site speed; the number of internal links; and brand factors.
Read more of SMX Liveblog: The Periodic Table of SEO Ranking Factors.
August 18, 2011
Moderator: Andrew Beckman, CEO, Location3 Media
Terry Rodrigues, Senior Director, Product Management, Mobile Search, Yahoo!
Angie Schottmuller, Founder, Interactive Artisan
This will be my last session for this SES San Francisco. Bittersweet to say the least. My only hope is that it’s worth the time, and I’m sure it will be.
After some photo ops for the panelists, we’ll be getting into the session. You can always tell when we’re near the end of the conference because people start to pay a little less attention to time and things aren’t as tightly run as they are say on Day 1.
Moderator: Greg Jarboe, President & Co-founder, SEO-PR
Aaron Kahlow, Chairman & Founder, Online Marketing Summit
Arnie Kuenn, President, Vertical Measures
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
Arnie will be the 1st presenter this morning. He is going to talk about how to research and come up with ideas for producing content. This is always such a struggle for site owners and marketers.
Start with keyword research [doesn’t everything start there?]. Brainstorm for keyword phrases your customers use when searching and use tools like Google keyword suggest and instant search, Google Adwords keyword tool and Bing’s commercial Intent. Think about the long-tail keywords especially.
Read more of The Convergence of Search, Social & Content Marketing.