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August 18, 2011

Search on Mobile Devices, QR Codes, Mobile & Social: The Next Mobile Frontier


Moderator: Andrew Beckman, CEO, Location3 Media

Terry Rodrigues, Senior Director, Product Management, Mobile Search, Yahoo!
Angie Schottmuller, Founder, Interactive Artisan

This will be my last session for this SES San Francisco. Bittersweet to say the least. My only hope is that it’s worth the time, and I’m sure it will be.

After some photo ops for the panelists, we’ll be getting into the session. You can always tell when we’re near the end of the conference because people start to pay a little less attention to time and things aren’t as tightly run as they are say on Day 1.

Read more of Search on Mobile Devices, QR Codes, Mobile & Social: The Next Mobile Frontier.

The Convergence of Search, Social & Content Marketing


Moderator: Greg Jarboe, President & Co-founder, SEO-PR

Aaron Kahlow, Chairman & Founder, Online Marketing Summit
Arnie Kuenn, President, Vertical Measures
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Arnie will be the 1st presenter this morning. He is going to talk about how to research and come up with ideas for producing content. This is always such a struggle for site owners and marketers.

Start with keyword research [doesn’t everything start there?]. Brainstorm for keyword phrases your customers use when searching and use tools like Google keyword suggest and instant search, Google Adwords keyword tool and Bing’s commercial Intent. Think about the long-tail keywords especially.

Read more of The Convergence of Search, Social & Content Marketing.

SEO 2.0: Less is More


Moderator: Danny Goodwin, Associate Editor, Search Engine Watch

Dr. Horst Joepen, CEO, Searchmetrics
David Naylor, SEO, Bronco

The long awaited Day 3 has arrived. It’s a bit early for some of these folks but it looks like quite a few have managed to drag themselves here, all carrying their coffees of course! I made it early and was teased by the badge scanner lady. Hey, early bird gets the worm – or in this case, she got the last plug on the power strip.

I sure seem to be hitting all of Dave Naylor’s sessions. No no, I don’t believe that I have a crush on him, just on his chosen topics of speaking.

Read more of SEO 2.0: Less is More.

SEO is Dead. Long live SEO!


Dana Todd, Vice President of Performance Innovation, Performics

Fionn Downhill, VP of Strategy, SyCara Inc.
Todd Friesen, Director of SEO, Performics
Mark Jackson, SEW Expert & President/CEO, VIZION Interactive
David Naylor, SEO, Bronco

Pretty sure this is the first time I’ve ever seen Dana in a hair color other than pink. She’s sportin’ purple today and yes, she still looks great even with the wacky color. The discussion is going to be mostly open forum, audience driven.

Read more of SEO is Dead. Long Live SEO!

August 17, 2011

Duplicate Content & Multiple Site Issues


Danny Goodwin, Associate Editor, Search Engine Watch

Katy Collins, Senior Product Manager, AOL
Eric Enge, President, Stone Temple Consulting
Chris Keating, Director, SEO, Performics
David Naylor, SEO, Bronco

Ahhh… one of my all-time favorite topics to hash out with clients. Let’s see a show of hands – how many of you have had duplicate content issues at one time or another? The most common questions I hear are: Does it cause black-listings? How are the pages filtered? What should I do with the affiliates who all show my content? Yep, it never fails; almost every client has a dupe content problem in one form or another, so this session should be interesting.

Read more of Duplicate Content & Multiple Site Issues.

HTML5: A Cowpath on a Cliff


Karl Dubost, Developer Relations & Tools, Opera Software

Karl has a very thick accent, and honestly I’m horrible with accents so we’ll see how well I do with this session. I’ll do my best folks!

The main language of the web is HTML and up until recently it’s been mainly HTML4. HTML4 was/is DOM, CSS and JavaScript. We then moved to XHTML 1.0. It was supposed to be a pure language, the ‘promise land’…but it fell slightly short. Yet, something interesting that came out of XHTML is that people started to care about the semantics of the language. They realized that by using some of the elements they got benefits in the browsers and search engines.

Read more of HTML5: A Cowpath on a Cliff.

Protecting Your Brand Online


Solo presentation by: Andy Beal, CEO, Trackur

What a way to start of Day 2 of SES San Francisco – with the adorable Andy Beal. I could just listen to him talk for days with his cute little accent that’s from somewhere in the middle of the Atlantic. I’m hoping to get some great nuggets of info from him today to help those of you who have Reputation Management needs.

Read more of Protecting Your Brand Online.

August 16, 2011

Meaningful SEO Metrics: Going Beyond the Numbers


Moderator: Richard Zwicky, Independent Consultant,

Ray “Catfish” Comstock, Director of SEO, BusinessOnLine
Todd Friesen, Director of SEO, Performics
Rob Garner, Vice President Strategy, iCrossing

This has been a popular session for about the last 6 years and this year’s panel looks to be a great group. Rob Garner will speak first today, then Todd Friesen and lastly will be Ray “Catfish” Comstock.

Rob will start us off today by talking about measuring SEO success. He shows a slide that says, “Paid vs. SEO: the 90/20 search budget conundrum”. This basically says that 90% of the search channel budgets go to paid search while paid search only gives 20% returns. On the flip side, 10% of budgets go to SEO and those playing in the organic space will usually see about an 80% return on all revenue.

Read more of Meaningful SEO Metrics: Going Beyond the Numbers.

Advanced Keyword Modeling


Solo Presentation:
Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting

Ok kids, time to get the live-blogging kinks out and see if I “still got it”. It’s after lunch and time for some good info to be shared across the IM community. It’s been a year since I last did this, so let’s see if my fingers can keep up.

Bill says he’s going to break up the session a bit, by covering the basics then going into the advanced. The audience is more advanced, so the basics should go quickly.

Read more of Advanced Keyword Modeling.

August 19, 2010

Advanced Keyword Research — SES San Francisco

keyword research for web content

Christine Churchill, President, KeyRelevance

Ron Jones, President/CEO, Symetri Internet Marketing
Wister Walcott, Co-founder & VP of Products, Marin Software
Aaron Lauper, adCenter Product Team, Microsoft Advertising
Stacie Susens, Director of Client Strategy and Development, Resolution Media

If you have a chance, I highly recommend reading the blog that covered Andy Beal’s Google reputation presentation. Tons of great nuggets of information in his presentation in regards to doing reputation management for your company. However… don’t leave before you read this one on Advanced Keyword Research, of course!

For those of you who think keyword research isn’t that important, think again. Keyword research is something that can make or break a campaign – paid or organic or even social. Let’s see what the panelist have to say about advanced keyword research.

Read more of Advanced Keyword Research — SES San Francisco.

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