September 3, 2010
Friday Recap: Free Your Mind Edition

We the people of the SEM community hold these truths to be self-evident that all search engines are not created equal. But while we knew the algos and layouts changed, how many people really thought about how that would change the heat maps? Turns out different search engines have very different eye-tracking patterns. Something to think about when you’re preaching the (now obsolete) Golden Triangle.
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August 27, 2010
Friday Recap: Cheeseburger Edition

Can I get a hallelujah for Friday? Here are some fun and interesting stories to get you to your weekend.
First, how about a trip in the time machine? Employee orientation videos from Wendy’s make a good point. People learn better when instructions are rapped, with belting riffs and glamour shot lighting. [I feel like I’m ready for an exciting career in fast food. –Susan]
At least Wendy’s was trying to reach their team in a popular medium of the time. Knowing your audience and their interests is an important part of building community. Ben Huh, founder of Cheezburger Network, knows a thing or two about online community management. He was my guest on this week’s SEM Synergy and I couldn’t share this with you earlier, as I was in video editing purgatory, but now I can!
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August 20, 2010
August 13, 2010
Friday Recap: Randomest Recap Ever Edition
It’s Friday the 13th! Have you got your lucky clover handy? Or do you laugh in the face of friggatriskaidekaphobes?
Susan, Bruce, Chris and a few lucky BCIers are getting ready for SES San Francisco next week. You may have noticed that we’ve yet to publish our liveblog schedule for the conference. You’ll find it welcoming readers to the blog on Monday, just in time to get excited about the show. I actually have a really exciting announcement about our liveblogging this time. For SES San Francisco we’re honored to have six awesome guest bloggers joining the liveblogging team. A special thanks to Alan Bleiweiss, Jayme Westervelt, John W. Ellis, Jonah Stein, Michael Martin, and Tracy Falke, whose liveblogging you’ll find right here next week. I mean, look at what John’s already doing to get hyped for the show! Next week is going to be awesome — even without turtles!
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August 6, 2010
August 2, 2010
July 30, 2010
Friday Recap: Hand-picked Goodness Edition

Happy Friday, friends! Doing anything cool this weekend? You say you’re reading the recap? Excellent choice. The menu of the day is search news, (not-so-shameless) self promotion, and then dessert!
Ask.com launched the private beta of their Q&A community. It’s a fresh new search offering, but one that leverages the search engine’s question-and-answer roots. The social search feature will be integrated into search results, and if the answer’s not yet available, the searcher will be able to get in touch with a subject-matter expert in Ask.com’s Q&A community.
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July 27, 2010
White Hat SEO Sans Smoke: All the Fun, None of the Filler

Everyone’s been raving about Mad Men for years now. I keep promising myself I’m going to rent the first season and get in on the series while the getting’s still good. I still haven’t seen the show yet, but thanks to the good folks of Boing Boing, this week I got a brief introduction via scenes of people smoking cigarettes on the show.
If you think about it, smoking cigarettes is a lot like doing black hat SEO. Sure it works now. It’s fast, sexy and cool. No one complains about the burn if it brings in the big bucks. But what about in time? Think you’ll look as hot when your smoker’s ways are banned from public places, kill your stamina or disintegrate your body? In SEO terms, that equates to being kicked out of the index, wrecking your site or brand’s longevity, and ignoring site quality at the expense of the next clever exploit.
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July 23, 2010
Friday Recap: Positively Peachy Edition

Hi-ho! Welcome back to your favorite day of the work week. I can tell you’re crushing it in the hours left, but take a load off for a hot minute and savor some recap.
Or don’t and stay busy. Because busy equals happy, according to recent research. Unfortunately, our instinct is to idle. The researchers found that people report feeling happier when they’ve been busy, even doing tasks categorized as “futile busyness,” and yet we’re hard wired to try to save energy by doing nothing. Thanks a lot, evolution.
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July 16, 2010
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