Internet Marketing
March 12, 2010
Friday Recap: Pop-Up Video Edition
Are you in the mood for some videos? My collection of odds and ends from surveying the Web this week came up heavy on the videos. Nevermind the stats that people have been viewing fewer videos online lately, according to comScore. I bet we can edge that number back up with this blog post alone! 
At SMX West last week, Jennifer Lopez of SEOmoz and Dana Lookadoo of Yo! Yo! SEO interviewed a handful of attendees with a series of five questions. I was honored to be asked to join in, though completely petrified at the prospect of being stumped on camera. Note the visible sigh of relief as I answer each question. Otherwise, it’s super entertaining to hear these notable Internet marketers’ answers!
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February 26, 2010
Friday Recap: Dance Like You Mean It Edition
So I’m getting pretty anxious. I don’t know if it’s the caffeine IV drip from this morning or the tornado brain I get before leaving town for a monster search relay like SMX West, but things are getting all Fri-dazed up in here.
I mean, is it true that I might really hear Microsoft CEO Steve Ballmer address a house packed with search marketers? As Marty Weintraub of aimClear wonders, could the occasion of Ballmer keynoting a search conference usher in a new SEO era? How refreshing to think that Microhoo may support the SEO industry!
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February 19, 2010
Friday Recap: The Week in a Jiff Edition
It’s been a crazy week. I moved desks and now I have a great view out the window. We had a BBQ feast for lunch today. And Christopher and Shannon have been in town, hanging out at SEOToolSet training. Don’t you just love family reunions?
We’ve made it to Friday and it’s time to let off a little steam. So you know the drill on Fridays: news of the (search) world and news of the weird. Away we go!
I tweeted about this on Monday (hat tip Susan) and a few peeps liked it so I’m compelled to use it as my opener. I present to you CRABZILLA! I’m told on good authority that Mega Shark is Crabzilla’s only plausible nemesis. I wouldn’t want to take part in that battle. Well, until it’s over, at which point I’ll be there with my fork, butter and maybe a slice of lemon for garnish self-defense.
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February 16, 2010
Looking for the Best of the Best — Now Hiring!
You may have noticed a section called “Hiring!” in the latest edition of the SEOToolSet Newsletter. Yes, exciting times are afoot for Bruce Clay, Inc. in that the company is set for expansion. We have a number of openings for experienced, driven professionals to work from our office locations in Simi Valley, CA and Long Island, NY. If this sounds like you, read on. Oh, and send your resumes or letters of interest to employment-bc@bruceclay.com.
February 12, 2010
Friday Recap: SEO Olympics — Love, Flips and Tricks Edition
To the tune of “Get Down Tonight” by KC and the Sunshine Band: Do a little dance! Make a little noise! It’s Friday night! It’s Friday night!
Sometimes these fits of brilliance just hit me. 
I love coming across the hilarious antics of people who know Google Street View is in town. SEO and social media marketer Michael Gray found a great one this week: two dudes chasing Street View in scuba gear! The story told by traveling through that moment in time is priceless. If you go back a frame you see them waiting in their lawn chairs while reading the paper.
We’re trying out a new recurring feature on the BCI Facebook fan page. In our Facebook question of the week, we want to know what you think about topical issues in Internet marketing. This week’s Super Bowl advertisers had me wondering if traditional media ads have more-or-less become a means for driving online traffic. Add your two cents to the convo, please!
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February 9, 2010
What Color are You? Take the Test
Allow me to distract you from Google Buzz for a moment. You can get your fix elsewhere — or everywhere, for that matter.
Instead, imagine with me your favorite color.
Is it the rich turquoise of an island shoreline? The deep burgundy of a glass of wine? The muted steel punctuating a sunrise? A buttery citrine hiding in the center of a daisy?
It turns out that our favorite colors have a lot to say about us. A report in yesterday’s USA Today caught my eye with the headline Favorite colors test shows CEOs are different; take the test.
Three quarters of a million people have taken the test for the Dewey Color System — make that 750,001! — and apparently some patterns have emerged that point to personality traits and talents. When more than 800 CEOs and former CEOs took the test, some interesting patterns were clear here, as well.
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February 5, 2010
Friday Recap: Freakishly Out of Proportion Headline Edition
Welcome back, Friday! We missed you so! Lots happened while you were gone. Lemme tell you all about it.
Facebook celebrated its sixth birthday by getting a facelift. It hasn’t been rolled out to me yet, though I’m sure Facebook users everywhere are so excited about yet. another. redesign. Yawn…
Now this one’s a little peppier — it made me laugh anyway. You know how geek is the new black? Well the real geeks aren’t so keen on having their culture kidnapped by the mainstream, as explained in 10 “Geeky” Things That Are Not Geeky, So Quit Acting Like They’re Geeky. Sorry guys, but everyone hearts geeks now. You’re popular. Deal with it. [Hipsters need to step off our turf is all we're saying. —Susan]
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February 4, 2010
4 Ways Search Marketing is Like Super Bowl 44 (XLIV)
Super Bowl XLIV kicks off in Miami this Sunday, and in the three hours that follow, cheers and jeers will explode across the country as America revels in its favorite pastime. Sure, noshing dip and screaming at a screen can be tiring, but the Indianapolis Colts and the New Orleans Saints have their work cut out for them as they battle for the NFL Championship.
It got me to thinking that the journey to the Super Bowl is a lot like search marketing. So, in honor of Super Bowl XLIV (44), here are four ways the Super Bowl is like search marketing.
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January 29, 2010
Friday Recap: Wolf Moon Edition
Oh happy, glorious, liberating Friday. We’re so glad you’ve come back! What’s in store for the recap today? We must read on to find out!
The biggest, brightest full moon of the year happens tonight. Tonight’s full moon also happens to be the first of the year, an event known as the wolf moon. If you’ve got clear skies, celebrate by snatching your three wolf moon shirt from the closet and check out this celestial beauty.
Before voting closes tonight, take a minute to vote for your favorite finalists of the SEMMY Awards. The SEMMYS honors the best Internet marketing blog posts of the year as chosen by the community. Congrats to all the finalists on this distinction! If you’re not really one to pick favorites, you’ll still enjoy the SEMMYS for pulling together and categorizing a ton of incredible posts from the last year.
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January 22, 2010
Friday Recap: Storm Chaser Edition
It’s been a week deserving of a shout-it-from-the-rooftops “TGIF!” So much going on, makes a girl just wanna curl up with a bucket of Rocky Road, watching the lightning storm out my window.
Alternately, I could kick back and watch the Sundance Film Festival online. YouTube announced it is getting into the movie biz starting this week. YouTube will start renting movies, launching the offering by making five Sundance Film Festival films available for rent this weekend.
Have you heard that it’s raining in SoCal? A series of monster storms pummeled the Cali southland this week.
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