Internet Marketing
September 3, 2010
Friday Recap: Free Your Mind Edition
We the people of the SEM community hold these truths to be self-evident that all search engines are not created equal. But while we knew the algos and layouts changed, how many people really thought about how that would change the heat maps? Turns out different search engines have very different eye-tracking patterns. Something to think about when you’re preaching the (now obsolete) Golden Triangle.
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August 27, 2010
Friday Recap: Cheeseburger Edition
Can I get a hallelujah for Friday? Here are some fun and interesting stories to get you to your weekend.
First, how about a trip in the time machine? Employee orientation videos from Wendy’s make a good point. People learn better when instructions are rapped, with belting riffs and glamour shot lighting. [I feel like I’m ready for an exciting career in fast food. –Susan]
At least Wendy’s was trying to reach their team in a popular medium of the time. Knowing your audience and their interests is an important part of building community. Ben Huh, founder of Cheezburger Network, knows a thing or two about online community management. He was my guest on this week’s SEM Synergy and I couldn’t share this with you earlier, as I was in video editing purgatory, but now I can!
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August 20, 2010
Friday Recap: Chasing Butterflies Edition
What a week! Hope everyone had a good one, and that those at SES San Francisco arrived back home safely. Susan’s back in the office, which is a joy in the writers’ room, because that means more smiles, stories and presents! (Yay, conference swag!)
Just for you she brought back a packed-to-the-brim archive of liveblog coverage of SES. A million thank yous to the guest livebloggers (Some of them first timers on the liveblog circuit! They’re naturals!) who pumped out comprehensive reports of sessions with thoughtful advice and opinions. I’m talking to you, Alan Bleiweiss, Brent Rangen, Jayme Westervelt, John Ellis, Jonah Stein and Michael Martin. Oh, BCI’s own Susan Esparza and Bruce Clay Australia’s Kate Gamble didn’t do too bad either. 
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August 13, 2010
Friday Recap: Randomest Recap Ever Edition
It’s Friday the 13th! Have you got your lucky clover handy? Or do you laugh in the face of friggatriskaidekaphobes?
Susan, Bruce, Chris and a few lucky BCIers are getting ready for SES San Francisco next week. You may have noticed that we’ve yet to publish our liveblog schedule for the conference. You’ll find it welcoming readers to the blog on Monday, just in time to get excited about the show. I actually have a really exciting announcement about our liveblogging this time. For SES San Francisco we’re honored to have six awesome guest bloggers joining the liveblogging team. A special thanks to Alan Bleiweiss, Jayme Westervelt, John W. Ellis, Jonah Stein, Michael Martin, and Tracy Falke, whose liveblogging you’ll find right here next week. I mean, look at what John’s already doing to get hyped for the show! Next week is going to be awesome — even without turtles!
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August 6, 2010
Friday Recap: Like Cats and Dogs Edition
Fah-rye-dae! You know what that means! This week’s recap starts with man’s best friend and ends with me being a crazy cat lady. Cool?
It’s not uncommon to see dogs that look eerily similar to their owner. If you have kids (or are one at heart) you’ve probably seen that scene near the beginning of 101 Dalmatians where Pongo and Roger are out for a walk and the floppy-haired dog is led by a floppy-haired man and the prim and proper lady is strolling with her manicured poodle? Well it turns out the scene isn’t far from the truth. Pups actually imitate their people automatically. You’re likely to teach a dog a new trick by doing the trick yourself.
As marketers we’re often looking for ways to teach an old dog new tricks by capitalizing on new trends and technologies that will help get our message out. We also look back to see what’s worked and what stands the test of time. The top 10 ad icons of all time is a nostalgic look at the brand spokespeople that put their stamp on American culture and advertising efforts since. Nevermind that I don’t recognize most of them. [V, you didn’t even recognize a classic Python reference. –Susan]
August 2, 2010
What the Triceratops Can Teach Us about Internet Marketing
Sad news for dino lovers! The triceratops is a lie. At least that’s what two researchers are explaining to the scientific community this week.
During times of loss, it’s good to reflect on life’s lessons. And triceratops’ story isn’t without its takeaways for the marketing community. In honor of the three-horned reptile, remember these three things the much-loved dinosaur taught us in life and death.
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July 30, 2010
Friday Recap: Hand-picked Goodness Edition
Happy Friday, friends! Doing anything cool this weekend? You say you’re reading the recap? Excellent choice. The menu of the day is search news, (not-so-shameless) self promotion, and then dessert!
Ask.com launched the private beta of their Q&A community. It’s a fresh new search offering, but one that leverages the search engine’s question-and-answer roots. The social search feature will be integrated into search results, and if the answer’s not yet available, the searcher will be able to get in touch with a subject-matter expert in Ask.com’s Q&A community.
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July 27, 2010
White Hat SEO Sans Smoke: All the Fun, None of the Filler
Everyone’s been raving about Mad Men for years now. I keep promising myself I’m going to rent the first season and get in on the series while the getting’s still good. I still haven’t seen the show yet, but thanks to the good folks of Boing Boing, this week I got a brief introduction via scenes of people smoking cigarettes on the show.
If you think about it, smoking cigarettes is a lot like doing black hat SEO. Sure it works now. It’s fast, sexy and cool. No one complains about the burn if it brings in the big bucks. But what about in time? Think you’ll look as hot when your smoker’s ways are banned from public places, kill your stamina or disintegrate your body? In SEO terms, that equates to being kicked out of the index, wrecking your site or brand’s longevity, and ignoring site quality at the expense of the next clever exploit.
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July 23, 2010
Friday Recap: Positively Peachy Edition
Hi-ho! Welcome back to your favorite day of the work week. I can tell you’re crushing it in the hours left, but take a load off for a hot minute and savor some recap.
Or don’t and stay busy. Because busy equals happy, according to recent research. Unfortunately, our instinct is to idle. The researchers found that people report feeling happier when they’ve been busy, even doing tasks categorized as “futile busyness,” and yet we’re hard wired to try to save energy by doing nothing. Thanks a lot, evolution.
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July 16, 2010
Friday Recap: BlueGlass and Sass
Welcome to Friday, crazy cats. We both know you totally earned this weekend, so I thank you for stopping by for some recap before heading out to your sweet summer Saturday.
Susan and I have our plans all sorted out for the weekend. Come Sunday we’ll be driving out to Marina del Rey to attend the BlueGlass LA Internet marketing conference happening Monday and Tuesday. Susan will be liveblogging the sessions and I’ll be snapping up as many interviews as I can carry for our radio show. You’ll be there, too, if you’re in the area and know what’s good for you. Use the code bcbgla when you register to get 15 percent off.
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