Internet Marketing
December 16, 2009
December 2009 SEO Newsletter: A Great Holiday Gift for Your Search Geek
The 74th volume of the SEO Newsletter hits inboxes today. Subscribers will find all the usual bite-sized news bits from the last month in search and SEO. If your appetite is more substantial, the articles offer just the treat.
The high-level overview of the happenings of the year is a lovely pairing for the nitty-gritty guide to Web design for SEO. And of course, any end-of-the-year edition finds a smooth finish when washed down with some bubbly. But first… you’ll need to have your head on for these.
Back to Basics: Web Design for Usability and SEO
Designing a great looking Web site with no thought to search engine optimization is like building a car and forgetting to put gas in it. It isn’t going to go anywhere. However, search engine optimizers also need to know a thing or two about Web design. To balance the needs of both, Web designers must understand…
Read more of December 2009 SEO Newsletter.
November 10, 2009
Rich Snippets: A Golden but Missed Opportunity to Enhance Search Engine Listings
I admit that I’m not always on top of the latest technological innovations. I still haven’t built a Twitter list, customized a Google news section, or finagled an invitation to try out Wave. (Fortunately, Susan and Virginia usually have this stuff covered and I learn by sitting between them.) So it didn’t surprise me to find that back in May, … Read more
August 13, 2009
Advanced SEO Roundtable: What Is It Really? And Where Is It Going?
The advanced SEO roundtable — undoubtedly one of the most packed sessions of the show. People are lining the walls for this one. Should be awesome! Our moderator is Richard Zwicky, Founder & CEO of Enquisite. Our distinguished speakers are:
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing
Bruce Clay, President, Bruce Clay, Inc.
Mike Grehan, SES Advisory Board Co-Chair
Todd Friesen, … Read more
August 3, 2009
10 Ways to Get the Most from SES San Jose
The countdown to SES San Jose has begun! A week from today, the Bruce Clay, Inc. team (including this blogger) will be heading north to attend Search Engine Strategies, one of the biggest search marketing conferences of the year.
And all this week, the blog and Bruce Clay, Inc.’s weekly podcast, SEM Synergy, will feature interviews with several conference speakers. … Read more
July 22, 2009
SEM Synergy Extras – Optimizing for Real-Time Search
Real-time search, a fairly new and much-discussed search channel, appears to be a topic in flux. I looked at some problems with real-time search earlier this month, inspired by resources from search leaders like Danny Sullivan and David Harry.
It was right around the time I sensed a critical-mass of interest had bubbled up from the SEO community. But that … Read more
June 23, 2009
A Corporate Blogger’s Starter Guide
A few week’s back, Lisa Barone penned a post on Outspoken Media, seductively titled Why I Hate Bloggers. She makes a point most can relate to: there are more blogs that you don’t read than those you do read. It’s funny hearing the message come from a renowned blogger — an entertaining, educational, well-respected one, at that — but we … Read more
June 15, 2009
Audio of Matt Cutts’s Nofollow Comments in Today’s SEO Newsletter
It’s the 15th of the month and we just published the latest edition of the SEO Newsletter. Subscribers can expect to find the fresh new newsletter in their inboxes tomorrow, and the Web version is available now. Here’s a quick preview of the exciting stories you’ll find.
This month’s Back to Basics article offers up seven tips on SEO for … Read more
May 14, 2009
Jumping into the Real Estate Fray, Part 2
It’s day three of real estate week here on the Bruce Clay blog. We don’t typically focus on a single industry in our coverage of all-things-SEO, but the current controversy over whether Google should be allowed to “scrape” listing information from IDX Web pages is a golden opportunity. It’s timely, too, because this week thousands of real estate industry leaders … Read more
May 13, 2009
Jumping into the Real Estate Fray, Part 1
Photo by BlackHawkTraffic via Creative Commons
I’m feeling game today. Not having a snake pit to jump into or a wild animal to tame, I thought I’d venture onto the blog and dive right into the center of one of the messiest, most controversial issues confronting the real estate industry today. Why? Because it relates to SEO. And because it sounds … Read more
May 7, 2009
Protecting Your Site from Content Theft
Like a wise and savvy webmaster, Bruce monitors the company’s Web site content religiously. Someone has to. Despite being copyrighted property, our content pops up around the Web faster than fungus. Scraped and copied content is a scourge of the Internet and happens to everyone, but that doesn’t make it less annoying.
Content development requires time, money and talent — three … Read more
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