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Bruce Clay Blog : SEO Tips & Tricks

July 3, 2012

Time-Saving Tips for Small Business SEO

We all could use a few more hours in the day, but right about now with summer calling, some extra free time is more seductive than usual.

If you’re a small business DIY marketer this goes extra for you. With all those hats on, how are you ever going to get a moment in the sunshine? Perhaps some time-saving tips for your online marketing will spare you time for a barbeque or a trip to the beach with your kids while they’re on summer break.

Hit these five SEO tasks to maximize efficiency and you’ll be working smarter instead of harder this summer.

Read more of Time Saving Tips for Small Business SEO.




July 19, 2011

How to apply some basic usability to improve our SEO work

One of the basic rules of web usability is to place mutually reinforcing elements next to each other, with the goal to clarify a specific statement or idea, to lead to a conversion, to acquire a lead or to improve the overall look and feel of the page. Think about testimonials next to hotel rooms [...]




July 1, 2011

How high quality topic pages can boost your SEO traffic – New York Times case study




June 27, 2011

RSS for SEO

RSS for SEO icon

RSS (really simple syndication) is prevalent all over the web and if you’ve got a blog or a website with regularly updated content you’ve probably already  implemented it – and to that we say, excellent, and here’s why. Getting your website a presence on the first page of Google is pretty much a constant challenge. [...]




March 9, 2011

SEO for Widgets

For websites with great content but little online exposure, one way to increase your presence online is to release your content via widgets. Widgets can be an SEO’s best friend. They are great for increasing brand awareness, content partnerships, backlinks and web signals. So if you are able to spare the labour and expense the [...]




February 1, 2011

Mobile SEO – How can Search Results and Conversions differ on mobile

Recently there have been a SEO few posts and different opinions on the CTR and Conversion performance between mobile phones and desktop devices. Would users search and convert on their mobile phones as they would on a desktop? While everyone agrees that the numbers of mobile searches are rapidly increasing, some are of the opinion [...]




January 31, 2011

SEO Guidelines for Mobile Websites

As there are more than 4 billion mobile / handheld devices in use versus 1 billion desktop computers, there is lot of potential for growth in the mobile space. Mobile SEO, however, still follows the traditional SEO ranking factors. There are number of guidelines you can use to optimise your website for mobile devices. Guidelines [...]




January 13, 2011

SEO New Year’s Resolutions

I was recently reading a nice post on Search Engine Roundtable outlining a few choice items that experienced webmasters were adding to their search engine optimisation checklists for 2011. Since it was a pretty nice checklist I thought I’d repost it here with some edits, explanations, removals and additions of my own. Update copyright notice [...]




January 10, 2011

Four Ways to Optimise Your Apache Web Server for SEO

Hacked Site Notification

There are many aspects of SEO such as link building that can take a substantial amount of time before we are able to see a return in the search results. That’s why it is important to have a series of other quick win strategies that start to show results in the mean time. One of [...]




December 7, 2010

6 Tips to Increase Search Engine Click Through Rates for SEO

Meta Description Search Snippet Example

While no one can deny it is crucial to any business operating online to rank well for their most valuable keywords in their given industry, ranking is only half the battle in SEO. Many people have a habit of becoming caught up in the battle for search engine rankings, and lose sight of the end [...]




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