Uncategorized : Bruce Clay Blog
August 18, 2011The Convergence of Search, Social & Content Marketing
Moderator: Greg Jarboe, President & Co-founder, SEO-PR
Speakers:
Aaron Kahlow, Chairman & Founder, Online Marketing Summit
Arnie Kuenn, President, Vertical Measures
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
Arnie will be the 1st presenter this morning. He is going to talk about how to research and come up with ideas for producing content. This is always such a struggle for site owners and marketers.
Start with keyword research [doesn’t everything start there?]. Brainstorm for keyword phrases your customers use when searching and use tools like Google keyword suggest and instant search, Google Adwords keyword tool and Bing’s commercial Intent. Think about the long-tail keywords especially.
Read more of The Convergence of Search, Social & Content Marketing.
March 22, 2011
SES New York Keynote with Duncan Watts
Good morning and welcome to New York! We’re in the Grand Ballroom for the opening of SES New York 2011. As I mentioned in our liveblogging guide, I haven’t been to this conference for six years. First impressions, Hilton’s wifi sucks. The coffee is pretty tasty. There are no tables or outlets for the livebloggers. I’ve been spoiled by the West Coast.
Our keynote speaker is Duncan Watts, Principal Research Scientist for Yahoo!. If the big screen can be trusted, his topic will be Using the Web to Do Social (Media) Science.
Read more from SES NY Keynote with Duncan Watts.
March 9, 2011
New Tools & Techniques for YouTube Success- SMX West 2011
Hello, readers! Hope you’re enjoying our live coverage of SMX and thanks for following. In this session, we’ll talk YouTube for marketers, with tips on how to best use the platform.
Read more from New Tools & Techniques for YouTube Success
February 23, 2011
The Economies of Social Media
Like most good SEO theories, mine is based on an observed trend. At Bruce Clay Australia we have noticed that sites with social aspects to them are performing better in competitive search results. This trend was first observed about two years ago, and Des (a Director here) deduced that ‘web signals’ acted to assist rankings. [...]
February 3, 2011
Workshop: Tips and Strategies for Buying and Selling Domains
Welcome to DomainFest! Jessica and I are bringing you coverage all day from Santa Monica, right here on the beach. Peter Celeste welcomes us all to the third day of the conference and runs down the agenda.
Domain Experts Michael Berkens, Larry Fischer, Tessa Holcomb, Jason Miner, Kathy Nielsen will be talking about buying and selling domains and handing out tips right and left. Our moderator Lisa Box will keep the conversation moving. J and I know nothing about being a domainer so we’re excited to jump right in.
Read more Workshop: Tips and Strategies for Buying and Selling Domains
January 25, 2011
Happy Australia Day!
At Bruce Clay we decided to start our Australia Day celebrations early! With kangaroo burgers and lamingtons! We want to wish everyone a happy and relaxing Australia day, and thank whoever is responsible for our mid-week break! Enjoy!
January 18, 2011
SEO Karma: What Goes Around Comes Around
Karma is a concept in some religions that emphasizes the relationship between cause and affect. Meaning every action or deed plays a part in shaping the past, present and future. I, myself, am a firm believer in karma. Google also believes in karma. It will gladly serve you what you deserve if you’re practicing harmful SEO tactics.
Does that mean Google is God? Some may argue that. But one thing is for sure: You do want to please it as much as possible through good SEO. The kind of SEO that’s developed through best practices and White Hat techniques – or else you might get what’s coming to you.
Read more of SEO Karma: What Goes Around Comes Around
December 30, 2010
7 Ways for Bloggers to Overcome Writer’s Block
I have an annoying affliction that rears its ugly head from time to time. It’s called blogger burnout. In fact, it literally took me five minutes to write that first sentence. I blame it on three things:
1. Information overload. I literally have 100 things I could write about right now, but nope. Nothing. Cannot form sentences.
2. Blogging every day. Trying to keep blog posts new, exciting, relevant to everyone and engaging is a big job. And sometimes it leads to analysis paralysis.
3. Forgetting that life inspires writing. Not making the connection between experiences and challenges I face every day and topics for the blog. Big mistake.
But stick around, because in an effort to fix this nasty problem, I’m gonna hit it head on by talking about it. I’m making lemonade.
Read more of 7 Ways for Bloggers to Overcome Writer’s Block.
December 28, 2010
Why Landing Page Optimization is Crucial and How to Start
Here’s a scenario: you’ve spent countless hours on the design of your website, with the input of several experts. You’ve based your design on the knowledge of your Web designer and the marketing and business savvy of either yourself, your team or the execs. You’ve even invested heavily in search engine optimization, Pay per Click and social media to ensure people are coming to your site.
Six months in, you find your rankings are high in the search engine results page (SERP) and you have a fair amount of traffic, but the time users are on your site and high bounce rate is painting a very different picture of the success of your website.
People are coming to your site, but they are leaving it quickly without taking any action. This means, you’re ready for the next step in Internet marketing: conversions. It’s time for landing page optimization. Without it, your money and your efforts for your site are going down the drain.
Read more of Why Landing Page Optimization is Crucial and How to Start
November 30, 2010
SEO Mo Growers
Alas, Movember has come to a close and all the SEO Mo Growers are clean shaven again. The office is already missing that certain touch of class brought about by 5 mustachioed gentlemen, but sadly all good things must come to an end. The SEO Mo Growers team was able to raise $465 for prostate [...]
