Internet Marketing
March 3, 2010
Bring In The Bling Via Bing Cashback
Moderator: Matt Van Wagner, President, Find Me Faster
Speakers:
Meagan Rochelle, Search Solutions Specialist, Microsoft
Nicholas Ward, Product Manager, Range Online Media
How many people are using Bing Cashback, Matt asks? About a quarter of the audience raises their hand. The rest are interested to find out how it might work for them. Matt is excited for Bing Cashback. The program gets to the heart of Bing’s problem. Bing is a good decision-making search engine, and the program gets people to at least try another engine. Empowered shoppers and advertisers are showing that Cashback is a great opportunity.
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February 2, 2010
SEO Weekend Update: Local, Mobile and Maps
I’m a day late in climbing out from under the ever-piling heap called my feed reader — but hey, if Punxsutawney Phil can claw his way to the surface today, I can too. Here’s the search news from over the weekend through today, with a special focus on local and mobile news.
Local Events Added to Bing Maps
The Local Events application in Bing now features event listings. From Bing Maps, go to the Map Apps (if you don’t already have Silverlight installed you’ll be prompted to download it) and select Local Events. From there the local events will populate on the map as well as the navigation pane to the left. From here you can sort events by date and category. Currently, the calendar and event site Zvents is feeding the event listings to Bing, and more listing partners may be in store for the future.
Read more of SEO Weekend Update: Local, Mobile and Maps.
January 29, 2010
Friday Recap: Wolf Moon Edition
Oh happy, glorious, liberating Friday. We’re so glad you’ve come back! What’s in store for the recap today? We must read on to find out!
The biggest, brightest full moon of the year happens tonight. Tonight’s full moon also happens to be the first of the year, an event known as the wolf moon. If you’ve got clear skies, celebrate by snatching your three wolf moon shirt from the closet and check out this celestial beauty.
Before voting closes tonight, take a minute to vote for your favorite finalists of the SEMMY Awards. The SEMMYS honors the best Internet marketing blog posts of the year as chosen by the community. Congrats to all the finalists on this distinction! If you’re not really one to pick favorites, you’ll still enjoy the SEMMYS for pulling together and categorizing a ton of incredible posts from the last year.
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January 26, 2010
Learn SEO from the Expert
Interested in learning white hat SEO from the industry’s best?
Learn SEO the right way at Bruce Clay, Inc.’s SEO training course. Since 2004 we have trained more than 1,000 people in the most current SEO best practices and search engine guidelines.
SEOToolSet® Training is presented by search industry leader Bruce Clay, Inc., the premier SEO training provider for Internet marketing conferences Search Engine Strategies and Search Marketing Expo.
Along with the one-on-one expert training, attendees walk away with their own free copy of Search Engine Optimization All-in-One for Dummies and a one-year subscription to the SEOToolSet suite of diagnostic tools.
The next SEOToolSet Training course will be held February 15-19 in Simi Valley, CA, with both the standard course and advanced certification course being offered.
As Bruce says, everyday is a new day in the SEO industry. Don’t get left behind. Register for SEOToolSet Training today.
January 21, 2010
Refresh Your SEO Knowledge for the New Year
Are you up on all of the SEO changes of the last year? It’s a new year and the SEO industry isn’t one to stand still.
Move ahead of the competition with knowledge of powerful new SEO tactics, and steer clear of penalties by avoiding tactics that violate the search engines’ ever-changing guidelines.
At SEOToolSet® Training, Bruce Clay shares the search engines’ latest guidelines and recommendations as well as findings from Bruce Clay, Inc.’s continuous testing and analysis of new search engine features and ranking factors.
The next SEOToolSet Training course takes place February 15-19 in Simi Valley, CA. Both the standard course and advanced certification course are being offered.
Register for SEOToolSet Training today and be confident of your SEO strategy in the year to come.
January 19, 2010
SEO News: Quick Hits for Internet Marketers
It’s been a really newsy sort of month. In fact, on tomorrow’s SEM Synergy, our weekly radio show/podcast on WebmasterRadio.fm, Bruce delves into the news with his analysis of how recent world and technology developments will affect the Internet marketing industry.
Plus guest Bryan Eisenberg, accomplished Internet marketer and author of bestselling books Waiting for Your Cat to Bark and Always Be Testing, comes on the show to talk about the trends he sees for SEO in 2010 — but it isn’t Wednesday yet, and this isn’t SEM Synergy Extras, so tune back in tomorrow for a good time with Bryan and the BCI crew!
In the meantime I’m going to stick to the news vein with a round-up of news stories and developments with special pertinence to search marketers.
Read more of SEO News: Quick Hits for Internet Marketers.
January 5, 2010
5 Reasons to Launch 2010 with SEO Training
2010 has just burst onto the scene like a squishy new baby —full of love and excitement and endless possibility, and at the same time terrifying, screaming for your attention and about to consume your life. In order to prepare that bouncing newborn for the rest of her life and to set a foundation for a positive and construction relationship in the future, there are things you can do today to get ready for challenges to come.
Likewise, there are steps we can take to set ourselves up for SEO accomplishments in the new year, sharpen our skill sets, and fine-tune our strategies. The start of a new year is a fitting time to attend an SEO training course as we transfer our renewed energy to improving our craft and setting a strong foundation. But if that’s not enough, here are five reasons to start 2010 with SEOToolSet Training.
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December 28, 2009
Best of Search Conferences 2009: The Agenda
Continuing our tradition, the third annual Best of Search Conferences 2009 is upon us. Over the last year there were five search engine marketing conferences that Bruce Clay, Inc. covered live on the blog, including SMX West, SES New York, SES San Jose, SMX East and SES Chicago. In the Best of Search Conferences 2009, you’ll find the most popular liveblog coverage from those five shows, as well as some other special posts and features.
Search marketer Marty Weintraub, founder and president of aimClear, guest posted on the blog, sharing his takeaways from PubCon Las Vegas 2009. You’ll also find BCI’s director of Eastern region operations, Christopher Hart, sum up his presentation from IM Spring Break. Plus, you can close out each day of the Best of Search Con by kicking back with a podcast of live broadcasts from search conferences this year. Here’s the agenda of what will be presented during this year’s Best of Search Conferences, coming to the blog all this week. Enjoy! And happy holidays!
Read more of Best of Search Conferences 2009: The Agenda.
December 18, 2009
Friday Recap: Special Snowflake Edition
Happy Friday! This has been one of the longest, craziest weeks I’ve had in some time, and I know I’m not alone.
Not that I’m complaining. Being busy is better than being bored any day, especially when the busyness is due to a preponderance of fun! In just a few days, we decorated the office in festive fashion, laughed and played at the office holiday party, and experienced the spiritual awakening known as the bacon explosion. Join in on our holiday fun!
Earlier this week the BCI team headed out to the nearby go kart racetrack for this year’s holiday party! These pics tell the story…
Maryann, me, Dawn, Nasim, Steffani, Paula and Pam wait for the flag to start our heat…
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December 17, 2009
SEM Synergy Sync Up
The last few weeks have flown by in a blur. And in the mad dash of the holidays, I’ve failed to give due love to the podcast this month. I have a sneaking suspicion that if I don’t talk about the podcast here on the blog, no one’s going to remember that exists! Why is that? You love the podcast, right?
You just haven’t been able to listen to it lately, what with the crazy time of year. I know how it goes. So to help you jump back into the podcast, here are your SEM Synergy extras for December’s episodes thus far.
Ask.com Develops New Q&A Search Technology, Aims to Index the Human Source
If you’re an online marketer interested in keeping up with the bleeding edge of search, you really can’t miss this podcast. Doug Leeds, the president of Ask.com U.S., talks to me about the company’s strategy for developing the next generation of search.
Read more of SEM Synergy Sync Up.
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