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July 24, 2009

Friday Recap: It’s My Party, I’ll Blog If I Want To Edition

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birthday cupcakes
Monogrammed chocolate cupcakes from Paula! Yum!

To the tune of the old birthday standard:

Happy birthday to me.
Happy Friday to you!
Here’s a recap for this week
And cupcakes for you, too!

On this thirtieth week of the year (a.k.a. my birthday week!) lots of magical things happened. There was the longest solar eclipse of the century, visible to half the world. Sadly it was the half I’m not on, but photos of the rare event and the many communities coming together to witness it helped me get a better picture of the awe-inspiring occasion.

Meanwhile, if you want to get up-close-and-personal with that big ball in the sky, Google has launched the Moon in Google Earth. Fly around the crater-pocked rock, watch an earthrise, and discover the history of spacecraft landings and intergalactic alien battles from an aerial point of view. Oh, and that last one might be less than true.

Google Comic-Con logo

This week also marks the San Diego Comic-Con International event. If you hadn’t already guessed, Susan is off at Nerd Prom this week, living it up in glorious geek fashion. Google wanted to join the party, too, so they commissioned one heck of a logo to commemorate the event. Hey, Susan, while you’re there stay out of the water. Carnivorous, gigantic squid have invaded San Diego’s beaches. A jumbo flying squid could be the most popular costume this year (you never know!), but steer clear of the real thing.

Some serious SEO conferences are coming up as well. Today is the last day to get the early bird rate for SES San Jose in August and SMX East in October. And check out my liveblogging schedule for SES San Jose if you want to see what’s coming to the blog that week. If you’re planning to go to the show but miss early registration, you can still save yourself some dough with discount code BC20.

You know how in some states it’s illegal to text while driving? The New York Times has posted a game that rates your ability to multitask behind the wheel. No, it’s not a realistic simulation of driving, and no, you wouldn’t be texting with a mouse. But if you manage to finish the game without throwing your computer out a window, the scores offer interesting perspective.

Some major news this week came out of social media darling Zappos.com. Amazon announced it had purchased the online shoe retailer for $807 million. Zappos is often cited as a company that knows how to use social media and treat customers right. In light of the deal, AdAge asked Is Customer Service a Media Channel?, pointing to Zappos’s high valuation as a sign that it just might be.

But does social media engagement really affect the bottom line? A report called ENGAGEMENTdb (pdf) ranked brands by their level of engagement and found a correlation between a company’s engagement and its financial performance.

The shipping company FedEx has put its faith in social media marketing. Instead of producing an ad for the Super Bowl next year, FedEx is creating a series of three-minute short films which they hope will be viewed and shared online. The first spot had me giggling so I have high hopes for this viral video campaign.

If you’re looking to get your business’s social media engagement off the ground, I recommend reviewing 10 Questions to Evaluate a Social Media Expert, which lays out the good, bad and ugly of some self-proclaimed experts’ understanding of social media. At least David Letterman never claimed to know what he’s talking about when it comes to social media:

Things I learned from Boing Boing this week:

  • Lonesome George, a Galapagos tortoise known to be the last of his kind, may have finally produced some George Jrs.!
  • Weddings always make me cry. My reaction to a wedding party dancing down the aisle was nothing short of a total, blubbering mess.
  • There’s a heavenly bubble in outer space.
  • You can make beautiful music with just about anything. Including balloons. Rock out!




One response to “Friday Recap: It’s My Party, I’ll Blog If I Want To Edition”

  1. Kat writes:

    This is a bit late, but happy birthday. :)



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