Friday Recap: Pop-Up Video Edition
Are you in the mood for some videos? My collection of odds and ends from surveying the Web this week came up heavy on the videos. Nevermind the stats that people have been viewing fewer videos online lately, according to comScore. I bet we can edge that number back up with this blog post alone! 😛
At SMX West last week, Jennifer Lopez of SEOmoz and Dana Lookadoo of Yo! Yo! SEO interviewed a handful of attendees with a series of five questions. I was honored to be asked to join in, though completely petrified at the prospect of being stumped on camera. Note the visible sigh of relief as I answer each question. Otherwise, it’s super entertaining to hear these notable Internet marketers’ answers!
One of the featured interviewees in the video above is Ian Lurie, who, among other things, is the blogger at Conversation Marketing. On his blog, Ian takes a cue from Lindsay Lohan, who is suing E-Trade for using a character named Lindsay in their Super Bowl commercial. To avoid Ian’s litigious wrath, avoid all words that contain the letters “I”, “A” and “N” in succession. Thankfully, my name squeezes through the censors by a hair!
Ready for another video? Bruce sat down with WebProNews while at SMX West to talk about everything SEO under the sun. Attracting links, driving conversions with social media, the inner workings of local search, the effect of page speed, and optimizing for personalized search are all on the agenda in this 20 minute interview. If you’ve ever wanted to pick Bruce’s veteran SEO brain, watching this interview may just scratch that itch.
Microsoft Advertising released a whitepaper on the effectiveness of digital advertising for brand campaigns. Microsoft’s research proves a connection between the amount of time a user spends with an online ad and that user’s interaction with the brand, including visits to a site, pages viewed and time spent on-site. Not bad to have this research at your disposal when a client wants to know “Why SEM?”
While we’re on the subject of ads, Huffington Post has compiled a gallery of Google ads that bring on the lolz. Looks like eBay’s the market leader for auctions on virgins, lost children, and wives. I believe it. (Susan thinks this issue was addressed years ago, but stay on the lookout for AdWords oddities!)
Next video! What is the state of the Internet, you ask?
After weeks of hyping an upcoming product that would revolutionize the Internet forever, Cisco announced it was upgrading its routing system to “CRS-3”. SiliconANGLE gives us a recap of industry analysis, and from the look of it, no one’s all that impressed.
The jet packs are here! The jet packs are here! Thanks to Martin Aircraft’s persistence, for just $86,000 you may soon be able to have your own personal flying device. Just a matter of time before hover crafts and sky highways, I tell you! [Yay, we’re finally in the future! –Susan]
If you lost your iPhone, would you consider it a tragedy? Ever cuddle up with your iPhone before bed time? According to a survey of 200 students, 75 percent of iPhone owners have an inappropriate relationship with their phone. That’s crazy talk. I mean, just the other day my iPhone and I were at lunch and you’d never believe what we saw a Nexus One and its owner doing! In public!
Susan’s posted her SES New York liveblogging schedule and we’re both excited to hear what the day 3 session Spotlight on Fashion: Blogging for Style will reveal. Here’s one real-world example of fashionable tech: a Vivan Tam designed digital clutch. It matches so well with my pretty, nifty things aesthetic.
As does IdeaPaint. Talk about nifty! IdeaPaint is paint that lets you dry erase. Make every surface in your home or office your creative drawing board — literally! I’ve ordered up the free sample and will let you know once I try it out!
Here’s another special offer worth sharing around. Search & Social Spring Summit is coming up in Tampa, Florida on May 3 and 4. Susan attended last year and found the intimate event to be one of the best search marketing conferences she’s ever attended. The team at Search & Social wants everyone to be able to enjoy this high-quality educational experience, so they’re offering a 15 percent discount on the conference pass when you use the discount code for Search Engine Journal readers. I guarantee every penny is worth it.
If that wasn’t enough, it just so happens that Tampa is #44 on The Daily Beast’s list of America’s craziest cities! Did your city make the cut?
After you’ve found the answer to that question, take a moment to answer a few more in the name of feeding the hungry? FreeRice asks you questions, and for every one you get right, 10 grains of rice go to the World Food Programme. You can even pick your category: art, chemistry, English, geography, languages and math. To be honest, it’s so much fun you might actually forget it’s for a good cause. [The language options are good to see how much high school French you remember. Surprisingly, I can still tell my ils from my nous. –Susan]
Here’s another warm and fuzzy. As Susan noted when she shared this with me: zombie elephant! The elephant baby that zoo staff believed had died in its momma’s womb made a surprisingly lively entrance into the world this week. May you grow humongous and prosper, little pachyderm!
And for your final video I present a little story we can all relate to:
Where the heck did that come from?! Have a great weekend!