Blogging : Bruce Clay Blog
November 10, 2011Monetizing & Optimizing Your Blog — PubCon Vegas
We’re back for another PubCon liveblog session; other than needing a strong coffee on top of the espresso I had earlier, I’m doing exceptionally well for Day 3 Vegas. In this session, we’ll hear about how to make that blog work for your success. We have a three-person panel that’s going to share with us some tactical tips for monetization.
October 5, 2011
How to Recognize Comment Spam in Your Blog
So you’ve got a nice little blog supporting your business, you’re posting regularly, and you’ve found a balance between being too tame and too controversial for your topics. But your comment threads are full of spam – bland, vague comments that do nothing to further the conversation, and worse yet, link out to untrustworthy sites that can harm your site directly and by association.
As long as webmasters keep finding ways to identify comment spam, spammers will keep finding ways to evade detection. The comment spamming arms race will likely continue as long as spamming is still profitable (i.e., forever), but here are some of the latest tricks spammers use, and solutions you can employ to fight them. As an added bonus, we’ll include freshly harvested examples of spam from this very blog.
Read more of How to Recognize Comment Spam in Your Blog.
August 29, 2011
Cleaning Up Trashy Web Content: How to Create Posts That Don’t Stink
Eww, what’s that? Something stinks … wait, I know, it’s like 75 percent of the content on the Web. That lingering stench has overstayed its welcome, which is why the Panda cleaning crew has come to throw out the worst of the worst – about 12 percent, give or take. But what about all that other content – the stuff we’re responsible for every day through blogging? The stuff that’s not quite bad enough for Panda, but we still know it’s kinda trashy? That’s the stuff we’re going to talk about today, specifically quality blog posts.
Read more of Cleaning Up Trashy Web Content: How to Create Posts That Don’t Stink.
May 4, 2011
How to Turn a Moldy Blog into Fresh Goods
Let’s face it: a blog can sometimes feel like a half-moldy loaf of bread. You don’t want to throw it all away because there are still some parts you can salvage. But, if you don’t do something soon, it’s all going straight to the garbage.
The relationship between a person and a blog has its ups and downs. On the days and weeks that your blog is feeling productive and healthy, you JUST LOVE blogging. Other days, it’s got that old, stale smell – and it’s enough to make you want to just throw it all away.
But the truth is, you can’t. You’re committed. That’s why seeking out tips every now and again on making your blog better from the people who are experiencing the exact challenges you face is so important.
Read more of How to Turn a Moldy Blog into Fresh Goods.
February 16, 2011
3 Fresh Ways to Look at Stale Blog Topics
Sometimes us bloggers get in a funk. I know this because I’m experiencing it as we speak. Creating new angles to tackle your topics and keep your audience engaged is a constant challenge.
And if you’re writing about a topic that’s receiving a lot of attention and seems played out, the even bigger challenge is how you can make it your own and stand out amongst all the other posts.
This is why I want to share some tips on how to take that seemingly boring topic can infuse it with character.
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January 27, 2011
Clearing out the Clutter: Streamline Your Blogging and Editorial Process
Who says writers can’t be organized? Nowadays, creative people have to be business savvy to stay ahead of the game. So, this blog post goes out to all the bloggers and communications professionals who are looking to get their editorial process streamlined in 2011.
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January 10, 2011
This Blogger’s Dirty Little Secret and What You Can Learn from It
I’ve been carrying around a dirty little secret for a while now that I must confess: I barely read or comment on anyone else’s blog unless I’m looking for information for my own post.
*Ducking as tomatoes fly*
I have a 90-pound monkey of guilt on my shoulders that I know won’t scatter until I start being more social and helpful, not just to our readers, but also to the Internet marketing and blogging community as a whole.
First, let me tell you about some ideas I had on how to build community through a blog, and then I would love feedback on what’s worked for you.
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August 30, 2010
Search Engine Marketing Blog Lessons: Tales from the Blogging Trenches
The advice that business should blog is great and all, but the more pressing question, by far, is how. When I’ve sat down with clients to start them on the track to business blogging, there are many questions and much uncertainty, of the creative and technical nature. As the author of a search engine marketing blog, it’s kinda my thing to think about both sides of the coin: the SEO benefit as well as the creative and community building aspects of blogging. Here are some things to keep in mind if you’re staring at a sparse screen, looking to leverage the benefits of a blog.
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August 18, 2010
SEO Through Blogs and Feeds — SES San Francsico
Moderator:
Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario
Speakers:
Sally Falkow, President, PRESSfeed
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
Lee Odden speaks first with a fun analogy of SEO as a recipe. When dealing with a new blog or even an existing one he’s going to give us a prep recipe for blog SEO.
Blog SEO recipe prep:
- Audience – who’s coming to dinner
- Keywords – what do they eat
- Content – what do they have in the kitchen
- Blog CMS – should we use the good china
- Links and social – who can guests invite
So to explain each item in a little more detail, he’s going to talk about audience, content and keywords.
Read more of SEO Through Blogs and Feeds.
August 10, 2010
Blogging for SEO: Strong Evidence Suggests Daily Posts
No one ever said it was easy to blog every day. But as we know, nothing good in life comes easy. And so everyday, we at Bruce Clay, Inc. strive to say something meaningful on the blog. The benefits of blogging for your brand and for SEO have been extolled before. But less examined are the risks of not blogging. What are you missing out on by not blogging regularly? It’s not a test we’re likely to undertake here, so luckily, social media blogger Justin Kownacki did the deed for us. But look out. The results aren’t pretty.
For the last three months, Justin has blogged weekly instead of daily. His goal was to improve the quality of the blog by devoting more time to each high impact post rather than spreading his efforts across multiple posts. It’s a theory I’ve been tempted with before. But now the evidence is clear. Nobody wins — not the author, not the brand, and least of all your SEO efforts — when you cut back on the blogging.
Read more of Blogging for SEO: Strong Evidence Suggests Daily Posts.
