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October 29, 2007

Weekend Update: Truth About 404s

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The Greatest Team in Baseball

It’s not like me to gloat (shut up) or to mention things that are perhaps only interesting to me (seriously, quiet), but I feel compelled to bring your attention to the greatest blog post ever written. This post is entitled Red Sox Dominate to Become 2007 World Champions and to quote the very wise Eric Lander, reads in part:

“I’d like to say it was close.
I’d like to say the Rockies played well.
I’d like to say it was an entertaining series. But, I’d be lying.”

Beautiful. That’s it. That’s all I’m going to say.

Why Are Facebook Employees Snooping?

The folks at Valleywag are all in huff, claiming that Facebook employees stalk user profiles “for kicks” in their spare time. They wonder just how much information Facebook employees have access to – Can they read your private messages? See your Facebook gifts? Read your wall? What?

My guess would be that, yes, they probably can. Just like, if they wanted to, Google could probably read all of your email, because, you know, it’s there. I know other people will freak out about this, but personally, I’m not going to worry about it. And when Google or Microsoft or Company X buys Facebook, I probably still won’t worry about it. I’m nobody. If the people at Facebook want to see that I gave Susan a unicorn last week or that I just poked Michael Gray, then that’s okay by me.

Personally, I think Fake Steve Jobs hit the nail on the head with this one:

“Some of us are still trying to get our heads around the idea that Valleywag is pretending to be outraged at the idea of someone snooping into the private affairs of other people. I mean, hello? Valleywag? The guys who follow Eric Schmidt around on dates? Man oh man.”

Heh.

Oh, and if you want to get really creeped out by Facebook and your lack of privacy, check out how they decide which News feed items to show you. I dare you.

Are 404 Errors Bad For Search Engine Optimization?

Tamar pointed us a thread over at Cre8asite Forums that asks Are 404 Error Bad For SEO? Well, they’re not good.

If you’re finding that Google Webmaster Tools is reporting a bunch of 404s or that visitors are complaining, it’s really time to do a link check on your site and figure out what’s going on. It could be that you haven’t properly redirected old pages to new ones, maybe you mistyped a URL when creating your links, or maybe the pages flat out don’t exist anymore. If you’re getting complaints from users, it could also be that they’re using old bookmarks to try and reach you. Whatever the reason is, you have to fix it, because yes, 404 errors are bad for search engine optimization. They frustrate users and can abandon search engine spiders and prevent important pages from being indexed.

It’s also a good time to check out your custom 404 page and see what you’re serving up to users and the spiders.

What’s that? You don’t have a custom 404 page? When then maybe it’s time you go and read about how you can improve SEO with a custom 404 page. You’ll thank me later, both for the info and the random O.C. reference.

Google Says Maka-Maka

No, we’re not just talking crazy speak. According to TechCrunch, Maka-Maka (or makamaka) is the codename of Google’s new social network, which will allow Google to bring all of their delicious properties together under one big red bow. In an attempt to beat Facebook at this whole “openness” thing, Maka-Maka is also said to include two-way APIs for developers and an “activity stream” akin to Facebook’s News Feed.

TechCrunch suggest we may get our first briefing about Maka-Maka around Nov. 8-9, so stayed tuned for more details. Maka-Maka!

Fun Finds

Marty Weintraub explains why he doesn’t feel bad about being a Sphinn whore and I actually kind of find myself agreeing with him.

My BFF Tamar Weinberg outlines the Top 6 Ideas for Incredible Viral Content. Tamar is my social media queen.

This is just too, too magical, but the latest BlogWorld news is that Mark Cuban will be giving the closing keynote. Oh dear. This is going to be the most amazing experience of my life. Must bring small, throwable objects.

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5 responses to “Weekend Update: Truth About 404s”

  1. Eric Lander writes:

    Wow… I love that opening paragraph! :)

  2. Bob Weber writes:

    You know the best thing about the Red Sox winning the Series last night? I can now get back to a REAL sport and watch the Broncos beat the Packers in peace.

    Wish I could argue with you Eric, but just can’t. Rockies didn’t even make it entertaining. Congrats to your Sox.

  3. Lisa Barone writes:

    I don’t know, Eric, someone is a seriously bad sport…

  4. Steven Bradley writes:

    Will it make you jealous to know I was at game 4 and got to watch the celebration? I was rooting for the Rockies though. I wish the country could have seem them play better since they are a much better team than they showed in the series.

  5. Marty writes:

    LOL Lisa,
    The post is called “Confessions of a Vote Begging Sphinn Whore NOT REALLY.” :) The “not really” part was about being a whore. LOL…thanks for the link, we enjoy your work and look forward to crossing paths.



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