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Bruce Clay, Inc. Authors

Bruce Clay

President
Bruce Clay, Inc.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and training. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Bruce also produces the search marketing Web series, SEM Synergy, on YouTube.com/BruceClayInc starting 2012, and is author of “Search Engine Optimization All-in-One for Dummies” -- more than 700 pages of hands-on SEO guidance, with an updated version published in January 2012.

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Jessica Lee

Content and Media Manager
Bruce Clay, Inc.

Jessica joined Bruce Clay in 2010, bringing with her a diverse background in content development, traditional and Web marketing, corporate communications, branding and public relations. As content and media manager, Jessica oversees internal marketing communications for Bruce Clay, Inc. including its online content and social media. She also works on the agency side of the company on client projects as needed. Jessica is also a contributor to the second edition of the "SEO All-in-one For Dummies" book. Jessica has a bachelor's in communications with a public relations emphasis from San Diego State University. Follow her on Twitter @BzzContent.

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Virginia Nussey

Social Media Editor
Bruce Clay, Inc.

Virginia is a content writer, contributing to the company’s blog, newsletter and social networks. She has a B.A. in English and received an M.A. in journalism from Syracuse University. She was a freelance writer for Syracuse’s Post-Standard before returning home to Los Angeles and writing for the FilAm weekly community paper Balita. In 2008, she transitioned into online marketing copywriting and social media management. She is a frequent search marketing conference attendee, providing media coverage as a liveblogger and video interviewer.

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Aaron Landerkin

Manager, Software Development
Bruce Clay, Inc.

Aaron has more than three  years of experience as a Senior SEO Analyst and his technical know-how allowed him to transition into IT and Development. Aaron holds a B.S. in computer science and a B.S. in computational mathematics. He worked as a freelance programmer before joining Bruce Clay in 2003. His experience with programming, HTML development, servers and search engine optimization makes him a "jack of all trades" for our SEO company. His work can be found in several chapters of the "Search Engine Optimization All-in-One for Dummies" book.

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Robert Esparza

Senior Consultant
Bruce Clay, Inc.

Robert began as an SEO Analyst in 2003. He oversees all search engine optimization analysts and is officially a "Jolly Good Fellow (which nobody can deny)."

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Yes, Virginia, Search Engine Optimization Is Worth the Investment


Bradley Leese

Senior SEO Analyst
Bruce Clay, Inc.

Bradley has B.A. in Fine Arts and in his previous life worked as a Web developer and graphic artist. He joined Bruce Clay in 2003. Bradley has more than 7 years experience working as a Web developer with an emphasis in html programming, interface and usability design making him an enthusiast for deconstructing and rebuilding Web sites. His 4+ years working at Bruce Clay have helped to establish the perfect marriage of form and function while learning to help clients architect and execute the perfect online vehicle for high sales conversions. Bradley and Maryann helped in the creation of the Search Engine Optimization All-in-One for Dummies book, by writing the Table of Contents.

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Mike Terry

Software Development Engineer
Bruce Clay, Inc.

Michael Terry is an SEO analyst at Bruce Clay. Before joining Bruce Clay, Michael was a contract programmer. His proudest achievement is serving as a technical reviewer and content contributor for O'Reilly's AppleScript: The Definitive Guide, an obscure Mac systems scripting language. Interestingly, his 17th proudest achievement is making it to the district spelling bee when he was in the 4th grade. Being very small and cute for his age, he was a real crowd pleaser. He likes kittens.

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Maryann Robbins

Senior SEO Analyst
Bruce Clay, Inc.

Maryann Robbins is a Senior SEO Analyst at Bruce Clay, Inc. and has been with the company since March 2003. She holds a B.S. in Aeronautical & Astronautical Engineering (she's a rocket scientist) from The Ohio State University and MS in Information Technology from AIU. Prior to joining the Bruce Clay team, she worked in Web site development. In her spare time, she is a martial artist and holds a black belt in Shorinjiryu Karate. Maryann helped in the creation of Search Engine Optimization All-in-One for Dummies.

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Alessandro Agostini

Managing Director
Bruce Clay Europe

Alessandro has operated as a marketing executive in several FMCG businesses, and comes from a career across Europe as a marketing specialist with leading European firms such as Ferrero, Campari and Bolton Manitoba. Alessandro holds a degree in Business Administration, has been a speaker at over 24 sessions including lulm University, Radio Rai, Eba Forum, Bocconi University. He has been quoted in Finanza e Mercati, E-conomy, Corriere della Sera Il Sole 24 ore, MarketScope, My Marketing and other publications.

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Des Odell

Director
Bruce Clay Australia

Des Odell is a founder and director of Bruce Clay, Inc. in Australia. Des has worked in the technology and Internet space as a consultant, investment banker and manager for over fifteen years. Des worked extensively arSite Linksound the world including the UK, Europe, USA and Africa and is now based in Sydney. He has a Bachelor of Commerce (Honours), is a qualified Chartered AccountaApply CSS Classand has an MBA from the Australian Graduate School of Management.

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Martin Orliac

Senior Search Marketing Consultant
Bruce Clay Australia

Hi-tech fan boy and Net Neutrality defender, Martin loves spending hours cracking his head on complex formulas or experimenting with new SEO techniques. As a true Frenchman, he loves drinking wine and eating cheese with baguette.

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Richard Bedford

Search Manager
Bruce Clay Australia

Rich is a search manager at Bruce Clay Australia, joining the team in Sydney in 2008. Before joining Bruce Clay, Rich worked for a number of SEO companies in the UK and Australia. He comes from a technical background, starting his career as a systems specialist, after completing a BSc in computer science, and is the font of all knowledge for technical topics in the Bruce Clay Australia office. Rich likes whiskey and scuba diving, although preferably not at the same time.

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Siddharth Lal

Managing Director
Bruce Clay India

Born and raised in New Delhi, India, Siddharth later moved to Australia where he graduated with distinction from the University of Western Sydney with a degree in marketing followed by an MBA specializing in e-commerce from the University of Technology, Sydney. An entrepreneur, Siddharth launched his own company after years of working as a top sales partner for a leading Telco in Australia. With his Internet marketing knowledge and skills, Siddharth led his company to cross the $1 million mark in online sales in a short span of time. As a big believer in "Online India," Siddharth spearheaded Bruce Clay India in 2010. Siddharth is a certified Google Advertising Professional (GAP) and a guest lecturer at the National Institute of Advertising, India.

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