Bruce Clay, Inc. Authors

 

 

Bruce Clay

President
Bruce Clay, Inc.
Bruce has operated as an executive with several high-technology businesses, and comes from a long career as a technical executive with leading Silicon Valley firms, and since 1996 in the Internet Business Consulting arena. Bruce holds a BS in Math and Computer Science and also has his MBA from Pepperdine University, has had many articles published, has been a speaker at over 100 sessions including Search Engine Strategies, WebmasterWorld, ad:Tech, Search Marketing Expo Advanced, and many more, and has been quoted in the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money, several books, and many other publications. He has also been featured on many podcasts and WebmasterRadio shows, as well as appearing on the NHK TV special "Google's Deep Impact." He has personally authored many advanced search engine optimization tools that are available from his company web sites.

He is recognized as a Wikipedia Notable SEO.

Featured Audio Links:

Ad:Tech San Francisco Interview with Bruce Clay
MeFeedia links to Bruce Clay podcasts
Bruce's interview with Marketing Voices
Listen to Monte Cahn and Bruce Clay

Featured Articles:
2008: The Year in Preview
Protecting Your Brand's Reputation Online
Optimizing Your Landing Page for Better Conversions
Avoiding SEO Pitfalls
Making Search More Relevant
Put SEO in Your Site Design
Blog Ads Expand Search Inventory
Thirty Pieces of Silver: How Lane's Gifts lawyers sold out
Email Best Practises Pay Off
The Future of Online Video Ads
The Promise of Behavioral Targeting
Search Drives Ecommerce Online and Offline

Lisa Barone

Senior Writer
Bruce Clay, Inc.
Lisa is a Senior Writer at Bruce Clay, Inc. She joined the company in 2006 and has quickly become a trusted voice in the search marketing community, most notably through her involvement with the Bruce Clay™ blog. Lisa holds a B.A. in Print and Multimedia Journalism. She has two cats — Jack-Jack and Swat.

 



Featured Articles:
Smaller Size Means Bigger Rewards
The Top Six Takeaways from PubCon 2007
Four Takeaways from SES San Jose
Search Engine Optimisation-friendly Design in a Web 2.0 World
Sweat The Small Stuff: Search Engine Optimisation Is In The Details
Custom 404 Pages Aid Search Engine Optimisation
The Beginner's Guide to Social Media Optimisation
Sitemaps Improve Site Value
Five Steps to Effective Keyword Research
Siloing Revisited
Web Personas: Creating Jane
SEO Copywriting 101

Susan Esparza

Senior Editor
Bruce Clay, Inc.
Susan Esparza is the Senior Editor at Bruce Clay™. She joined Bruce Clay™ in November 2004 and has written extensively for clients and internal publications. She also knows where the knives and forks go in a buffet line. The latter makes her invaluable to the Bruce Clay organization.

Featured Articles:
The Value of Going Big
Balancing Usability and Search Engine Optimization
Boosting Conversions with SEO and Email
The Impact of Social Media on Search Rankings
Don't Risk Your Rankings With Unethical SEO
Driving Web Site Traffic With Collarity
SEO with Google Webmaster Central

Virginia Nussey

Associate Writer
Bruce Clay, Inc.
Virginia is an associate writer and director of the radio show SEM Synergy for Bruce Clay, Inc. She has a B.A. in English and an M.A. in journalism. Outside the office, she likes to take day trips, play Rock Band and dote on her tortoise, Hiccups.

Featured Articles:
Search Engine Optimization Training Opportunities
The Essence of SMX West 2008
Give, Get, Go: SEO Charity Contest Winners Announced

Aaron Landerkin

IT Manager
Bruce Clay, Inc.
Aaron has over 3 years of experience as a Senior SEO Analyst and his technical know-how allowed him to transition into IT and Development. Aaron holds a B.S. in Computer Science and a B.S. in Computational Mathematics. He worked as a freelance programmer before joining Bruce Clay™ in 2003. His experience with programming, html development, servers and search engine optimization makes him a "jack of all trades" for our company.

 

 

Featured Articles:
Making Sense of Web Site Metrics
Dynamic Sites and Mod Rewrites
Sorting Out Redirects

Robert Esparza

Director of SEO Operations
Bruce Clay, Inc.
Robert began as an SEO Analyst in 2003. He oversees all search engine optimization analysts and is officially a "Jolly Good Fellow (which nobody can deny)."

 

 

 

 

Featured Articles:
Yes, Virginia, Search Engine Optimization Is Worth the Investment

Dærick Gröss

Senior Account Manager
Bruce Clay, Inc.
Dærick has over 10 years of experience in project and account management, and has been with Bruce Clay, Inc.™ since 2005. He holds a B.F.A., and has experience in graphic design, illustration, and Web design.

 

 

 

 

Featured Articles:
Expectation Management: A Two-Headed Coin
Being The Good Client
Being The Good Service Provider

Bradley Leese

Senior SEO Analyst
Bruce Clay, Inc.
Bradley has B.A. in Fine Arts and in his previous life worked as a web developer and graphic artist. He joined Bruce Clay™ in 2003. Bradley has more than 7 years experience working as a web developer with an emphasis in html programming, interface and usability design making him an enthusiast for deconstructing and rebuilding websites. His 4+ years working at Bruce Clay™ have helped to establish the perfect marriage of form and function while learning to help clients architect and execute the perfect online vehicle for high sales conversions.

 

 

Featured Articles:
Building a Web Site Theme with Silos, Part 6: Site Maps
Building a Web Site Theme with Silos, Part 5: Keyword Rich Content
Building a Web Site Theme with Silos, Part 4B: Link Structure
Building a Web Site Theme with Silos, Part 4A: Link Structure
Building a Web Site Theme with Silos, Part 3: Folder/Directory Structure
Building a Web Site Theme with Silos, Part 2
Building a Web Site Theme with Silos, Part 1
SEO Competitive Research, Part 8: Troubleshooting Techniques

Fernando Chavez

Senior SEO Analyst
Bruce Clay, Inc.
Fernando Chavez is a Senior SEO Analyst at Bruce Clay, Inc. He holds a B.S. in Civil and Environmental Engineering from Stanford University and has been with Bruce Clay™ for over 2 ½ years.

 

 

 

Featured Articles:
The Importance of "The Long Tail" in SEO
Competitive SEO Evaluations: Individual Keyword Phrase Analysis
Duplicate Content

Danielle Sahiner

Web Developer
Bruce Clay, Inc.
Danielle has 11 years of experience working on web site development. She holds a B.A. in History with minors in Writing and English Literature. Danielle worked as a human resources specialist for 6 years before transitioning to web work. She joined Bruce Clay™ in 2004. Her dog is named Howie after Howie Long of Oakland Raider fame.

 

 

 

Featured Articles:
Successful Site Architecture and Design: Part 2
Successful Site Architecture and Design: Part 1
Ajax in a Nutshell
Site Design for the Vision Impaired
Designing a Search Engine Friendly Web Site
Put a Search Box in Your Site Design

Ty Carson

SEO Analyst
Bruce Clay, Inc.
Ty CarsonTy is an SEO Analyst at Bruce Clay™ and joined the team in early 2005. Ty is well rounded in the IT field and has over 7 years of web development experience, graphics design and networking. He is currently a starving student finishing his Bachelor's degree in Business with an emphasis in Entrepreneurship and a minor in Economics at Cal State University Channel Islands.

 

 

Featured Articles:
Affiliate Marketing: Increasing Money and Traffic
Building Inbound Links for Web Sites

Dawn Nuccio

SEO Analyst
Bruce Clay, Inc.
Dawn joined Bruce Clay™ in 2005 as an SEO Analyst. She got her start in graphic design in 2000 when she built a Web site for a direct mail catalog company. She spent five years doing Web Design before joining the Bruce Clay™ team. She currently has six hamsters and one fish named Tiger.

Featured Articles:
The Importance of Keyword-Rich, Relevant Content

Lynn Gerber

SEO Analyst
Bruce Clay, Inc.
Lynn is an SEO analyst at Bruce Clay, Inc. Prior to joining Bruce Clay, she spent over 10 years in web development with an emphasis on user interface design, content development and project management. She holds a B.S. in Business Management and has been with Bruce Clay™ since 2006.

Featured Articles:
Site Relevancy and Keyword Usage

Marie Howell

Chief Technical Officer
Bruce Clay Europe
Marie is responsible for Search Engine Optimization technical analysis, SEO project management, researching new SEO technologies and methods, and operating as search engine optimization training instructor. In addition she is responsible for analyzing and strategizing a wide range of optimization techniques for customer campaigns. Marie also participates in SEO consulting and technical support to help in the sales process when meeting with prospective clients and evaluating new SEO tools and SEO software.

Featured Articles:
SMX London Day 2 - Diagnosing Search Problems
SMX London Day 2 - Search Marketing for Financial Services
SMX London Day 1 - Insights
Blogs and Social Media Forum 2
Search Engine Friendly Design
Organic SEO with Big Companies
SES London Session Recap - Competitive Research
SES London Session Recap - Converting Visitors Into Buyers
The Search Engine Marketing Advantage

Nick Guastella

SEM Analyst
Bruce Clay, Inc.
Nick Guastella, SEM Analyst and PPC expert at Bruce Clay™, has been active in search engine marketing for the past six years. Nick has worked both sides of the PPC fence. He has insider knowledge gained from a stint starting in 2000 at GoTo/Overture, the original Pay Per Click advertising pioneer. He then crossed over as Account manager for ValueClick.com.

Featured Articles:
Mastering PPC Management
Estimating the Real Click Fraud Rate
The Number One PPC Mistake
Yahoo Panama Workshops
Planning Your Holiday SEM Campaign

Mike Terry

SEO Analyst
Bruce Clay, Inc.
Michael Terry is an SEO analyst at Bruce Clay™. Before joining Bruce Clay™, Michael was a contract programmer. His proudest achievement is serving as a technical reviewer and content contributor for O'Reilly's AppleScript: The Definitive Guide, an obscure Mac systems scripting language. Interestingly, his 17th proudest achievement is making it to the district spelling bee when he was in the 4th grade. Being very small and cute for his age, he was a real crowd pleaser. He likes kittens.

Featured Articles:
Title Tags Deconstructed

Maryann Robbins

SEO Analyst
Bruce Clay, Inc.
Maryann Robbins is a Senior SEO Analyst at Bruce Clay, Inc. and has been with the company since March 2003. She holds a B.S. in Aeronautical & Astronautical Engineering (she's a rocket scientist) from The Ohio State University and MS in Information Technology from AIU. Prior to joining the Bruce Clay team, she worked in website development. In her spare time, she is a martial artist and holds a black belt in Shorinjiryu Karate.

Featured Articles:
Building an XML Sitemap

Claudia Bruemmer

Guest Writer
Bruce Clay, Inc.
Claudia Bruemmer writes web content in web analytics, email marketing and branding. She also writes articles on various aspects of Internet marketing. As Managing Editor of ClickZ from 1998 to 2001, Claudia wrote and edited articles, created the editorial calendar, recruited writers, created content threads, developed article-writing guidelines and reviewed submissions. As communications specialist for an ocean engineering firm, Claudia co-authored a technical article published in Sea Technology. She wrote and published advertising brochures and corporate brochures. Her interests lie in online marketing, search engine marketing and all forms of web advertising.

Featured Articles:
Optimizing Content for Universal Search
The Impact of Personalization on SEO
The Expanding Role of Search in Internet Market
Is There a Mobile Ad in Your Future?
Generate Customer Loyalty with Email

Jim Sterne

Guest Writer
Bruce Clay, Inc.
Jim Sterne is the Founding President of the Web Analytics Association and produces the eMetrics Marketing Optimization Summit. He's offering all SEO Newsletter readers a 10% discount for the upcoming conference in Washington D.C., October 14 - 17. Just use Promotion Code: BCLAY at www.emetrics.org.

Featured Articles:
What is Web Analytics?

Keri Morgret

Guest Writer
Bruce Clay, Inc.
Keri Morgret is the OER coordinator at the Institute for the Study of Knowledge Management in Education, where she supports research and analysis efforts in the development of global OER initiatives. Her background and interests include online learning, usability, information design, social media, search engines, and information retrieval. Keri received her M.A. in Learning, Design, and Technology from Stanford University.

Featured Articles:
SEO Contest Winner's OER Commons 90 Day Update

Devon Peterson

SEO Analyst, Bruce Clay, Inc.
Devon Peterson is a citizen of the Internet as well as an SEO Analyst. A frequenter of a vast array of Internet platforms, Devon has spent a majority of his lifetime on the computer, either exploring new technologies, studying the foundations of computing or engaging in social activities.

Featured Articles:
Internet Marketing using Microsites