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  SEO Newsletter | Special Report | June 17, 2014
  Special Report: SMX Advanced
 

This month's SEO Newsletter focuses on SMX Advanced 2014, which attracted top Internet marketers from around the world to Seattle last week. Experts in search engine optimization, content marketing, social media strategy and paid search shared their insights, experience and recommendations with attendees of the sold-out conference. Information was flying fast, and that's why Bruce Clay, Inc. sent liveblogger Jayme Westervelt to report key sessions as they happened.

Westervelt liveblogged sessions focusing on critical SEO, social media and content marketing issues. Read on for takeaways from each session, and click through to read each liveblog in its entirety. If you have any comments or questions, keep the conversation going by letting us know in the blog comments.

SEO

The Periodic Table of SEO Ranking Factors

2014's chief elements on the ever-evolving Periodic Table of SEO Ranking Factors are Google+, on-page optimization, site speed, internal links, brand management and, above all else, content, according to Searchmetrics' Marcus Tober. Tober, Marianne Sweeny (Portent) and Matthew Brown (Moz) examine these factors, paying special attention to the user experience as it relates to them. This liveblog is a blueprint for SEO success from master SEO architects.

Enhancing Search Results w/ Structured Data & Markup

Implementing structured data schema markup can result in increased click-through rates. Marshall Simmonds (Define Media Group) says that there's still plenty of time to get into the rich snippets game – most of your competitors aren't taking advantage of rich snippets, which means all the more opportunity for you to stand out in the SERP. Simmonds and fellow speakers share their structured data strategies and give examples of brands doing it right.

What Advanced SEOs Should Be Doing about Mobile

Thinking of creating an app? Get tips on deep linking and canonicalization from Google Senior Engineer Maile Ohye. Ohye breaks down the process for building a mobile strategy and shares Google resources that can aid developers. Cindy Krum, the CEO of MobileMoxie, delves into mobile ranking signals including bi-directional annotation, side-to-side scrolling, Flash, deferred loading of JavaScript and more. Covario's Michael Martin and Brightedge's Jim Yu also share insights.

You & A with Matt Cutts

Search Engine Land Editor Danny Sullivan sits down with Google Distinguished Engineer Matt Cutts for a no-holds-barred conversation about anything and everything SEO-related. Cutts fields questions including:

  • Has there been a Panda update since last year?
  • Is Google using Author Rank for anything aside from in-depth articles?
  • Is link building dead?
  • Is Google+ dead?
  • What's your favorite Google tool?

Technically Speaking: Advanced Technical SEO Issues

Explore the finer points of JavaScript execution, secure search benefits, Ajax and more in this session that focuses on improving indexability and relevance, all with the most technical SEO issues in mind. Speakers include Maile Ohye (Google), Bill Hung (Back Azimuth) and Eric Wu (SpinMedia). Within the session, Hunt specifically talks about site challenges he's encountered – and how he's overcome them.

Ask the SEOs

Renowned SEOs Greg Boser, Rae Hoffman, Jeff Preston, Marshall Simmonds and Ellen White answer questions in a roundtable discussion on the state of Internet marketing. Always an SMX highlight, this year doesn't disappoint. The SEOs answer questions including:

  • Do you think internal linking is still effective?
  • Will new global TLD impact search?
  • Can you share your experiences on how to get somebody out of a Penguin penalty?
  • When do you decide when to just give up in a Penguin penalty situation?
  • What are some of your favorite enterprise level tools?

Social Media

25 Social Media Ideas for the Advanced Search Marketer

Four expert social media marketers break down how to add social media to your company's overall Internet marketing strategy. Lisa Williams (Search Discovery) talks about first steps include identifying priorities, creating calendars, and defining your assets. Michael King (Acronym) explains how to find content that works for your unique audience and shares tools that will help. Matt Siltala (Avalaunch Media) hones in on using visual content within your social media campaigns and Mark Traphagen (Stone Temple Consulting) takes a deep dive into Google+ and its impact on search.

Content Marketing

Executing a Flawless Content Marketing Strategy

Interested in getting the most out of your content? Then this session is for you. Three acclaimed content marketers provide ideas on leveraging trends, repurposing content and taking your content's reach to the next level with testing and measuring. The session focuses on the role of authority and authenticity, and Dave Roth (Move, Inc.) shares a case study from Realtor.com.


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