INTERNATIONAL: Best SEO Events in Europe in 2012

by Bruce Clay Europe, March 20, 2012

Estimated reading time: 3 minutes Audience: Digital marketers in Europe Top takeaways: • Online sales in Europe is growing, and with that, so is the need for cutting-edge search marketing events. • Search Marketing Expo is a popular conference in Europe, and hosts three upcoming events. • Internet World conference is a popular choice for digital marketers in Europe, and the International Search Summit also takes place this year.

According to Internet marketing research by McKinsey in May 2009, in the past two years, online sales have grown in the European continent by 31 percent. In recent years, the number of SEO agencies in Europe, especially in Netherlands, Germany, UK and France, has also increased. This has stimulated rising expertise of SEO in Europe and increased the number of European SEO conferences and educational SEO courses.

Here, we have compiled important SEO educational events in Europe scheduled in 2012.

Internet World

In its 20th year, Internet World is one of the most important events for digital marketing in Europe today. The 20th anniversary event promises to be the most exceptional gathering yet, as Internet World presents six events in one. Each event will focus on a specific area of internet marketing: digital marketing, e-commerce, cloud and hosting, content management, social media and mobile marketing. Held in London from April 24 to April 26, this exciting event provides solutions for improving the totality of Internet marketing campaigns.

SEO Training Course by Bruce Clay 

Bruce Clay will present an immersive, two-day SEO training course in Milan, Italy, from June 20 to June 21. The SEO course is open to those who want to improve their website' performance by understanding how to reach to customers online. The comprehensive two-day course covers all of our standard practices to improve search engine rankings and drive traffic to websites. The training course is designed for marketing and Web professionals and businesses owners with a website. This is the third SEO training course by Bruce Clay to take place in Europe.

SMX Munich, SMX London and SMX Paris

During events of the SMX conference series, attendees can participate through different discussions and workshops that teach the lasts news around SEO, PPC, local search marketing and other interactive marketing disciplines.

• SMX Munich will take place March 27 to March 28, 2012. During the two-day conference, attendees will learn SEO practices from many accomplished Internet marketers.
• SMX London happens May 15 to May 16, 2012, and gives attendees the opportunity to discover best practices about how to increase the ROI of a website with SEO techniques, paid search advertising and social media presence.
• For the third consecutive year, Search Marketing Expo will be held in Paris; this year occurring from June 7 to June 8, 2012. SMX Paris is the third Search Marketing Expo conference taking place in Europe this year. As with other events of the series, attendees learn the most effective strategies for search and social marketing.

International Search Summit

Hosted alongside SMX London, the International Search Summit in London takes place May 14, 2012. The International Search Summit focuses on Internet marketing from SEO to PPC to social media marketing for international brands and projects. The day-long summit explains the opportunities and interconnected complexity of search engine optimization and social media marketing in the international environment.