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Bruce Clay, Inc. Newsletter
  SEO Newsletter | Vol 124 | July 16, 2014 This Month's News
  Feature
Could Disappearing Author Photos in Google SERPs Signal Coming Author Rank?
Author: Kristi Kellogg
 

Google has removed photos of authors powered by authorship markup from search results. Since the change was announced last month, search marketers have speculated about why. Some suspect Google's interest in ad revenue is a major motivation. Google says its intent is to de-clutter the SERP. And a Bruce Clay, Inc. analyst suggests that removing author photos may lead to a less-spammed utility that Google can use as a trustworthy ranking signal. In this exploratory article we:

  • Review the proper application of authorship markup and when it is appropriate to use
  • Outline several theories for why Google has changed author info displayed in SERPs and evaluate the likelihood of each
  • Look at what Google may be doing to clean up authorship and author authority as an eventual ranking signal

Read More

  Back to Basics
8 Common Mobile Website Pitfalls to Avoid for SEO
Author: Niki Payne
 

Half of American cell phone owners use their mobile as their primary access point to the Internet. That means an average of half your website visitors are viewing your site from a mobile device. Check your analytics to verify the truth of this and then ask yourself if your site is optimized for the mobile browsing and search experience. Based on our experience reviewing client websites, we've compiled a list of the eight most common issues websites have when delivering content to the mobile user. This article presents these barriers to an optimized mobile experience, leaving you with:

  • An overview of the three options available for serving a mobile experience to a user, and how to decide which solution is best for your business
  • A checklist of issues, from faulty redirects to missing or wrong canonical tags and alternate tags, that plague mobile websites, with solutions to correct them
  • Resources and guides for ensuring your mobile website is accessible to Google and displayed optimally in search engine results pages

Read More

  Hot Topic
 

It's a good time to be an SEO. Nearly 70 percent of respondents in SEMPO's State of Search Marketing Report anticipated increased client SEO budgets in 2014. With increased budgets comes an increased need for search marketing specialists. And while SEO jobs abound (there are currently more than 9,700 SEO-related jobs listed on Indeed.com), professionals with SEO skills abound, too. If you want to stand out, it's imperative that you optimize your resume and seriously prepare for your SEO interview.

Preparing the Ideal SEO Resume

Last week, BCI SEO Manager Mindy Weinstein revealed the three factors that make or break an SEO resume along with a very important off-page factor that she looks for when considering a prospective SEO analyst. Discover what Weinstein had to say on the value of experience, training, results and professional attitude in 3 Factors of a Standout SEO Resume + 1 Bonus Off-page Factor.

Acing the SEO Interview

Once you've scheduled an interview, come prepared to share your opinions and experience regarding the issues affecting search optimization professionals today. Expect to field questions concerning Panda, Penguin and Hummingbird, as well as questions like:

  • How do you define success when it comes to SEO?
  • Do you prefer to move a page with a 302 redirect or a 301 redirect?
  • What is the relationship between SEO, SEM and SMM?

25 SEO Interview Questions Internet Marketers Should Be Prepared to Answer is a useful resource based on questions that Bruce Clay asks during real-life interviews.

These questions are particularly useful, especially since Bruce Clay, Inc. is currently looking for talented SEO analysts. If you have what it takes to join one of the top Internet marketing firms in the world, apply here.

  Education Matters
 

We’re launching two new resources this month to help educate marketers on what’s new in the Internet marketing world: [Cue fireworks]

  • SEM Synergy podcast is back! It’s a 30-minute business-to-business podcast discussing all things search and Internet marketing! Join hosts Bruce Clay, Mindy Weinstein and Virginia Nussey each week as they interview notable guests on current industry topics. The show’s relaunch kicks off TOMORROW, 7/16/2014. Listen via streaming Webmaster Radio — Wednesdays 11am PT / 2pm ET.
  • Video hangouts with Bruce Clay, Inc. Join our Content & Media Team writers as we interview experts who are actually doing SEO, PPC, web design and digital marketing. Our goal: Find out their perspectives on current SEO and Internet marketing topics in a way that’s useful for our audience. Subscribe to the Bruce Clay, Inc. YouTube channel to watch the latest videos, or better yet, participate in our Hangouts on Air live on Google+.
  Shuffles
 

Babak Parviz, director of Google X and creator of Google Glass and camera-equipped contacts, announced he is leaving the search giant to work for Amazon. As reporter Salvador Rodriguez notes, this may indicate an Amazon wearable device is coming.

Yahoo continues to shutter its least popular properties and services, and this month announced the closure of Yahoo Voices and the Yahoo Contributor Network. Yahoo Voices, which Yahoo bought as Associated Content in 2011, was a user-generated article hub that was hard hit by the Google Panda algorithm targeting content farms.

Yahoo acquired video-streaming startup RayV to broaden its video services. One of several online video-related deals negotiated by Yahoo CEO Marissa Mayer within the last few months, Mayer said the acquisition was driven by "dedication to accelerating our video strategy."

Google purchased Dropcam, maker of cameras capable of night vision, motion sensing and sound sensing, and Alpental, developer of high-speed communications systems that could help with 5G mobile data and WiFi, through its smart-home subsidiary, Nest Labs.

Many Microsoft employees may soon be seeking new jobs if the predicted massive layoffs that analysts feel are necessary to help the company move forward come to pass.

  Shindigs
 

The Search + Social five-city tour sponsored by Inc and Bing finishes off with two more dates this summer. Bruce Clay, Bing's Duane Forrester, aimClear's Manny Rivas and Message Medium's Maisha Walker will present Search + Social: The Future of Your Business Online in Boston on July 31 and in Houston on August 4.

SMX East takes place in New York City Sept. 30 to Oct. 2. Bruce Clay is an official training partner of SMX East and will offer a 5-star rated SEO Training Workshop on Sept. 9. Save 10% on your SMX Advanced registration with the Bruce Clay discount code: WS-BC10. Super Early Bird rates, where attendees can save between $200 and $400 on the cost of a pass and workshop, expire on Friday, July 25.

The MarTech marketing and technology conference, a new series from Third Door Media geared toward senior decision makers, is happening August 19–20 in Boston.

Social Media Summit from PR News will take place in San Francisco on August 12. The conference for brand communicators focuses on social sharing strategies and tactics.

The Digital Marketing Innovation Summit comes to San Francisco September 25–26.

The Content Marketing Institute's Content Marketing World, billed as the largest content marketing event in the world, happens September 8–11 in Cleveland, Ohio.

  Attaboys
 

Bing Ads doubled the amount of keywords users can review in the Keyword Tab from 50,000 to 100,000. This increased capacity for data will benefit larger accounts.

  Word on the Wire
 

Google announced it will now allow users whatever name they would like on Google+ where previously Google required real names on user profiles.

Matt Cutts announced on his blog he is taking a leave of absence through October. To be informed of algorithmic update announcements, Cutts recommended following Google Webmaster accounts on Twitter, @GoogleWMC, and Google+. Another Google employee who acts as a communications rep for the search industry and posts major news to his Google+ account is John Mueller.

Google and Bing are making moves to comply with an European Union court ruling being called "right to be forgotten" in which the search engines must remove pages from their results when individuals report privacy infringement.

New Google Quality Rating Guidelines (version 5), the guide given to Google's human quality raters, emphasizes E-A-T, expertise, authoritativeness and trustworthiness.

Twitter's new Tweet activity dashboard lets you know how your organic tweets are performing. The dashboard includes number of impressions, number of engagements and calculates an engagement rate for you. Engagements include clicks, retweets, favorites and replies.

Hot Topics

Education

Shuffles

Shindigs

Attaboys

Word on the Wire


Meet Bruce Clay

The Search + Social tour is coming to Boston on 7/31 and Houston 8/14. Talk to Bruce Clay & other noted marketers at these FREE events sponsored by Inc. & Bing.

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