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  FEATURE:
Google Analytics Tracking Code and Page Speed
BACK TO BASICS:
I Don't Want to Talk about Title Tags
INTERNATIONAL:
Robots Exclusion Protocol Reference Guide
THE USUAL: Coverage of this month's
hot topics, shuffles, sound bytes, shindigs, attaboys and word on the wire.
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  FEATURE:
Google Analytics Tracking Code and Page Speed

Author: Sean James
 

For years, webmasters were concerned that the Google Analytics tracking code (known as ga.js) was slowing down their websites. As we know, on the Web, time is money. Improving your page load time is becoming a vital factor in the ROI of your website. Bounce rate, time on site, rankings, operating costs and conversions have all been cited as factors that can be affected positively by reducing your site load time. Speed, in general, is a driving force behind Web 2.0 and the rising number of media-rich websites.

Google's recent push to speed up the Internet via Caffeine and algorithm updates placed placed page load time at the forefront when making improvements to its Analytics tracking code. We are now on the third generation of tracking code for Google Analytics, with the release of the asynchronous tracking code in May.

To understand more about the new Google asynchronous tracking code versus the old ga.js code, let's take a look at how they both work. You'll also find out how to perform the new Google Analytics setup and to install Google Analytics' new code.

read more

  BACK TO BASICS:
I Don't Want to Talk about Title Tags

Author: Dærick Gröss
 

After years of meeting with clients at every stage of creation and implementation of their SEO projects and campaigns, I've started to notice a pattern. Recently, I had the occasion to meet with the project team of a prospective client at their main offices. In the meeting we were discussing the various elements of an SEO campaign; somewhere in the middle of covering some of the foundational SEO considerations, the marketing director for the agency interjected with this straightforward (and increasingly common) statement: "I don't want to talk about Title tags."

What he was really interested in was getting to the "good stuff." He knew all about Title and Meta tags. He has been to SEO courses and seminars and trade shows. He reads all the blogs. He has all the books. He wanted to know what we were really going to do for his site, what we were going to do to actually make a difference on his rankings.

The problem is, foundational SEO, including Title tags, is vital to a website's success and rankings. If there is an issue with on-page content, we wouldn't be doing our jobs by overlooking it. The advanced level SEO has the best effect when implemented on a strong foundation of an optimized site. Rather than arguing about the value of basic SEO, address the on-page issues at hand so that the building blocks of a strong site are established.

read more

  INTERNATIONAL:
Robots Exclusion Protocol Reference Guide

Author: Richard Bedford, Bruce Clay Australia
 

In order to better serve subscribers around the world, the Bruce Clay, Inc. SEO Newsletter has partnered with Bruce Clay Australia to feature news and events from the fast-growing Internet marketing industry in Australia. Be sure to look for international news and content, which will be identified with an icon of the Australian flag.

The Robots Exclusion Protocol is a very simple but powerful mechanism available to webmasters and SEOs alike. Perhaps it is the simplicity of the file that means it is often overlooked and often the cause of one or more critical SEO issues. To this end, we have attempted to pull together tricks, tips and examples to assist with the implementation and management of your robots.txt file.

This downloadable PDF serves as a Robot Exclusion Protocol reference guide. As many of the non-standard REP declarations supported by Google, Yahoo and Bing may change, we will be providing updates to this in the future.

read more

  Hot Topics

Sparking a debate about the future of net neutrality, Google and Verizon issued a joint legislative proposal (PDF) for open Internet framework. The framework was based on seven principles that Google outlined on their Public Policy Blog:

  1. The FCC must be able to enforce principles of broadband openness.
  2. Wireline broadband providers must be prohibited from prioritizing Internet content, applications or services.
  3. Broadband providers must be transparent about capabilities and services with consumers.
  4. The FCC should respond to complaints of broadband discrimination on a case-by-case basis.
  5. Broadband providers should be able to develop and provide consumers with specialized services outside the public Internet.
  6. Wireless broadband is distinct from wireline broadband and should be held only to transparency requirements due to its competitive and still-developing nature.
  7. Broadband access must be deployed to areas where it is not yet available.

Critics of the proposal are primarily concerned with statements five and six above. Services outside the public Internet as we know it could lead to a private Internet and the abandonment of development and services available to all users. The idea that wireless broadband shouldn't need to adhere to nondiscrimination requirements strikes analysts as supported by ulterior motives, such as potential prioritization of Google Android devices.

 
  Shuffles

Yahoo! veteran Srinija Srinivasan leaves (or as Srinivasan puts it "graduates") the company after 15 years. Srinivasan says she will spend time chairing the board for SFJAZZ, a jazz education nonprofit.

Yahoo! executive Hilary Schneider appointed herself as head of sales after interviewing dozens of internal and external candidates.

Google Wave bids farewell for good, but Google plans to maintain the site at least until the end of the year.

Tim Mayer, veteran in the search space, departs from Yahoo! with reports he's exploring new opportunities.

Departing Yahoo! and teaming up with Google's Steve Krulewitz on an entrepreneurial venture, Daniel Raffel remains tight-lipped on the details in the post.

New Bing Webmaster Tools are here and all user accounts for the old tools have been automatically upgraded for convenience.

With the Yahoo! and Microsoft Search Alliance implementation, PPC accounts running on Yahoo! will soon receive updates on how to transition.

RESUMES WANTED! Bruce Clay, Inc. is accepting resumes for a number of positions within our California and New York offices. We expect to fill the following positions throughout 2010, so we encourage you to forward your resume for consideration.

Positions in California:

  • SEO Analyst
  • Sales Executive
  • Sr. IT Manager
  • HR Hiring Recruiter
  • Web Developer
  • Web Analytics Analyst
  • Content Writer
  • Sr. SEM Analyst
  • Client Liaison

Position in New York:

  • Sales Executive

All employees must work at the respective office locations. Please send resumes to employment@bruceclay.com.

 
  Sound Bytes

If you like what you've read in the SEO Newsletter, there's more Internet marketing expertise where that came from. Check out SEM Synergy every Wednesday at 3:00 p.m. Eastern and noon Pacific on WebmasterRadio.fm.

Bruce Clay and the other hosts discuss industry news, SEO tactics and marketing trends, while expert guests share their insights on methods, best practices and upcoming events. Check out the show schedule below for a look at recent shows and upcoming topics.

Air Date

Segment One

Segment Two

Segment Three

August 4
(Listen Now)

Search Engine Updates

Andy Liu
(Video)

Advocating SEO Basics

August 11
(Listen Now)

SES SF Preview

Jessica Bowman
(Video)

Net Neutrality Proposal

August 18
(Coming Soon)

Getting to the Top of SERPs

Joshua Titsworth

Google's Failures

August 25
(Coming Soon)

International SEO

Ben Huh

SEO Around the World

Got something to say? Contact the SEM Synergy team by email or on Twitter @SEMSynergy and share your thoughts, comments and questions. You might even hear your question answered on the show.

 
  Shindigs

Bend WebCAM, focusing on technical and creative requirements of a range of Internet marketing disciplines, takes place in Bend, OR September 30 to October 1.

Promoting thought leadership on topics related to Internet economy, the 3rd Annual Internet Summit occurs November 17 and 18 in Raleigh, NC.

SES comes to San Francisco August 16 to 20. Use code: 20BRU when you sign up to get a discount on your tickets. SES is part of the first-ever marketing festival, Connected Marketing Week, and will take place along with the OMS Social Media Forum, 140 Character Conference and ClickZ International Marketing Forum, among other events.

In the U.S., the newly updated SEOToolSet® standard and advanced training and certification dates are as follows:

Simi Valley, California

  • August 23-27 (Standard & Advanced)
  • September 13-17 (Standard & Advanced)
  • October 11-15 (Standard & Advanced)
  • November 15-19 (Standard & Advanced)

Long Island, New York

  • October 18-22 (Standard & Advanced)

Bruce Clay Australia will present two training courses for the second half of this year.

Copywriting for the Web and SEO:

  • August 25 in Sydney
  • October 12 in Sydney

One-day SEO training:

  • September 15 in Sydney
  • November 17 in Sydney
 
  Attaboys

The public beta of the new Ask.com is now live and features the largest Q&A database and a social component for answers not yet available on the Web.

In response to a challenge by Bill Gates and Warren Buffett, more than three dozen of America's wealthiest people have joined The Giving Pledge to give most of their fortunes to charity.

A terminally ill boy and his family were the benefactors of a tweetathon organized by UnMarketing this month, which raised $25,000 in just 30 hours.

The Advertising Club honored Microsoft senior sales director Rick Song for his charity work with the fundraiser MEDIACTION.

Matt Cutts, the head of Google's spam team, is asking for donations to support clean water projects in developing nations.

At the end of July, Google made official a 20-year purchase agreement to power its facilities with wind-generated energy.

Google has launched a suite of tools for the 2010 federal election in Australia. Google's election services for 2010 include a Google Maps mash up of electorates, election search trends, Student Voice 2010 and ElectionWire on YouTube.

The 2010 Australian election is going to be interesting for social media analysis, because for the first time we will be able to see where social opinion will impact how people vote. Digital Ministry analysed mainstream media and social media channels between July 1 and 18.

 
  Word on the Wire

Google announced that its updated Keyword Tool and Search-based Keyword Tool will be combined into one and taken out of beta. Another tool, AdWords Campaign Experiments, is now out of beta and will be rolled out to all advertisers in the U.S.

Despite the shuttering of Wave, Google's forays into the social space continue. Rumors are swirling about Google launching a social network following the acquisition of social technology company Slide.

Facebook has expanded its social network with Facebook Questions. It will now compete with social question-and-answer services like Ask.com, Yahoo! Answers, ChaCha and Aardvark.

Nielsen reports that social media makes up almost a quarter of the time Americans spend online. Online games make up the second most frequent activity at 10 percent.

Twitter has launched Tweet Button, an official solution for sites to easily let readers link to a page on their Twitter account.

Facebook hits 500 million users, which is more than the population of the U.S., Mexico and France combined.

 

If you have any questions or comments on any of the above Internet marketing news items or if you would like to suggest topics for future search engine optimization articles, please contact us at Bruce Clay, Inc.

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