Andy Jamieson on SEO for the SME

The 2nd session in the SME Track is “SEO for the SME” by Andy Jamieson, Co-Founder of Switched on Media – a fast growing boutique agency that specialises in paid search marketing, SEO and Social Media and works with clients such as Canon, ABC and PayPal to achieve meaningful business outcomes.
Prior to founding Switched on Media, Andy worked in numerous client side roles at Fairfax Digital across, and
To kick things off Andy starts out by suggesting that when SME’s decide to do SEO, they need to describe “what do we actually do” and which half dozen keywords they want to rank for.
Be realistic, a small independent Sydney hotel won’t be able to rank for keywords like “sydney hotel”. However with a search engine optimised website it might be possible to rank for a more targeted search phrase such as “sydney ultimo hotel”. Localised results will result in less traffic, but that traffic will be highly targeted and relevant to the SME’s site.

See Bruce's author page for links to connect on social media.

Comments (0)
Filed under: SEO
Still on the hunt for actionable tips and insights? Each of these recent SEO posts is better than the last!
Bruce Clay on April 3, 2024
How Can I Improve My Website Rankings Through SEO?
Bruce Clay on April 2, 2024
What Is SEO?
Bruce Clay on March 28, 2024
Google’s Explosive March Updates: What I Think


Your email address will not be published. Required fields are marked *

Serving North America based in the Los Angeles Metropolitan Area
Bruce Clay, Inc. | PO Box 1338 | Moorpark CA, 93020
Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919