Conference Mondays: Interviews, SMX Advanced Liveblog Schedule, Discounts

Hi, boys and girls! Welcome to a new series on the Bruce Clay, Inc. blog we like to call “Conference Mondays,” where we’ll bring you news, interviews and guest posts in preparation for the search industry’s latest events. Today, we’re announcing May guests to the blog, our SMX Advanced liveblog schedule and discount codes for upcoming events.

Guest Interviews and Posts

Our first Conference Monday kicks off today with the announcement of four upcoming guests on the blog including anticipated speakers and industry pros in preparation for SMX Advanced 2011 in Seattle, Wash., June 6 to June 9:

  • On May 9, our very first guest interview is Lauren Litwinka, online marketing account manager and publications manager, and Merry Morud, online marketing account manager, of aimClear. [Update 5/16: Catch the interview with Lauren and Merry on social media ROI.]
  • On May 16, we have Jonathon Colman, Internet marketing manager at REI. Jonathon is presenting at the SMX Advanced session, “The Really Complicated Technical SEO Infrastructure Issues.” [Update 5/16: Read the interview with Jonathon on large-scale e-commerce SEO.]
  • On May 23, Joe Kerschbaum, client services director for Clix Marketing and co-author of the book, “PPC Advertising: An Hour a Day” joins us for an interview. Joe is presenting on “Quality Score: The Unwritten Manual for Google AdWords and Bing adCenter” at SMX Advanced in June. [Update 5/23: Catch Joe’s insight on effective PPC marketing.]

We want to thank all our guests in advance for making this new blog post series happen. We’re very excited and couldn’t have asked for a better group to kick off the series with!

SMX Advanced 2011 Liveblog Schedule

We’re on fire this year at Advanced with liveblogging. We have three — count ’em three — livebloggers to bring you near full coverage of the conference.


Those who can’t make it to the conference can tune in from June 7 to June 8 to get an insider look into the sessions. And attendees know how great it can be to reference sessions you weren’t able to make it to because you were attending a different track.

This year, both Susan Esparza and I will be headed to SMX Advanced to cover sessions. In addition, we welcome Lisa Buyer, founder of The Buyer Group, who will be blogging a few sessions for us  — thanks, Lisa!

Day 1: Tuesday, June 7

Time BCI Liveblog Coverage Session Description
9:00 a.m. The New Periodic Table of SEO Session Description
9:00 a.m. Overlooked, Underloved & Unknown Analytics Session Description
11:00 a.m. Yes, Virginia, Tweeting Is SEO Session Description
11:00 a.m. Advanced PPC Analytics Session Description
11:00 a.m. SEO & Competitive Intelligence Session Description
1:45 p.m. The Really Complicated Technical SEO Infrastructure Issues Session Description
1:45 p.m. The SoLoMo Revolution: Social Media, Local Search and Mobile Search Collide Session Description
3:30 p.m. Tough Love: Link Building for the Real World Session Description
3:30 p.m. Use Searcher Personas to Connect SEO to Conversion Session Description

Day 2: Wednesday, June 8

Time BCI Liveblog Coverage Session Description
9:00 a.m. Keynote: Confluence of Social Data and Search Session Description
10:30 a.m. Google Survivor Tips Session Description
10:30 a.m. Facebook Ads Meet Search Ads Session Description
10:30 a.m. Advanced Keyword Research Tools Session Description
1:30 p.m. Yes, Virginia, Facebook Is SEO Session Description
1:30 p.m. Paid Search: Advanced Testing & Reporting Session Description
1:30 p.m. Leveraging SEO Power Tools Session Description
3:00 p.m. Mega Session: SEO Vets Take All Comers Session Description
3:00 p.m. Hardcore Local SEO Tactics Session Description

Aside from the Bruce Clay, Inc. liveblog coverage, you can also check with Outspoken MediaSearch Engine Roundtable and aimClear — one or more of these companies usually has liveblog coverage of most industry events.

Don’t forget that Thursday, June 9, is the workshop portion of the conference, where you can check out Bruce’s one-day SEO training, aimClear’s Facebook Marketing Intensive (which I’m super excited to attend), the In-house SEO Exchange or International Search Summit.

Conference Discounts and Deadlines

SMX Advanced is officially sold out, but there are seats to the workshops, expo hall and sponsors and partners tracks. You can even get on the wait list. Don’t forget upcoming SMX conferences such as SMX East in New York in September. Right now, super early bird rates are offered for SMX East until July 16. You can use the code smx10bruceclay for 10 percent off registration.

While we’re on the topic of discounts, SES San Francisco is August 15 to August 19. Use code 20BRU for 20 percent off SES registration. And don’t forget Bruce will be teaching his one-day SEO class as well. Bruce and Susan will be also be signing copies of their Search Engine Optimization All-in-One for Dummies book. By the way, the book is in revisions, and we may have a new edition by then!

Jessica Lee is the founder and chief creative for bizbuzzcontent Inc., a marketing boutique that focuses on digital content strategy and professional writing services for businesses.

See Jessica's author page for links to connect on social media.

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2 Replies to “Conference Mondays: Interviews, SMX Advanced Liveblog Schedule, Discounts”

Heard from a friend, who…heard it from a friend who…heard it on Facebook. Look for my posts reporting live from SMX Advanced with a focus on what’s new and true with Facebook! I am honored to be guest blogging for Bruce Clay and team! Seattle or bust!

Indeed, Lisa! Those will be some great topics you’re reporting on. See you there!


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