10 Commandments of Infographic Virality: Make Your Infographic Go Viral and Boost Traffic

Infographics are a fantastic way to captivate an audience while illustrating educational information. If you want to not only create an infographic, but create an infographic that goes viral, you’re in the right place. In this post, we will go over the 10 commandments of infographic virality so that you can create one for your own brand.

what-is-an-infographicThou Shalt Create Compelling Content

Like any other content, your infographic must be compelling, unique, and valuable. To ensure engagement and potential virality, focus on creating something worth sharing right from the start. Remember, the quality of your infographic is crucial for attracting backlinks and generating buzz.

Thou Shalt Share

To get your infographic seen, promote it on all of your brand’s social channels and include the hashtag #infographic. Don’t limit yourself to a single share—promote your infographic multiple times over the following days or weeks.

Thou Shalt Analyze

Discover the optimal times to share your infographic on X.com by using helpful tools. Analyze your X.com followers’ behavior and trends to identify the best times for maximum exposure. By leveraging this data, you can strategically plan your sharing schedule for better engagement.

Thou Shalt Simplify

Make it easy for others to share your infographic by providing social media buttons and an option to embed the infographic on the page where it lives. Streamline the sharing process and encourage others to spread your content effortlessly.

Thou Shalt Promote

Take advantage of your blog or newsletter to write about your infographic. Include a compelling screenshot to give your audience a preview of what they can expect. By promoting your infographic through your own channels, you increase its visibility and potential for virality.

Thou Shalt Consider Who Thou Knows

Reach out to your colleagues and industry peers via email and invite them to share your infographic on their own websites or blogs. Collaborating with others expands your reach and increases the chances of your infographic going viral.

Thou Shalt Create Media Hype

Announce your new infographic by publishing a press release. Generate media buzz and attract attention to your creation. Learn the basics of writing an effective press release to ensure your announcement gets the attention it deserves.

Thou Shalt Get Curated

Submit your infographic to infographic curation sites to gain additional exposure. Take advantage of platforms like Infographr, Visual.ly, and others with high domain authority. These sites offer opportunities for your infographic to be seen by a wider audience.

Thou Shalt Rank

Optimize the page where your infographic lives by providing a helpful summary that contextualizes the infographic. Incorporate relevant keywords throughout the summary and include them in the Title tag, alt text, and Meta Description. While this won’t directly make your infographic go viral, it will improve its ranking on search engines, increasing its discoverability.

Thou Shalt Be Inspired

Seek inspiration from successful infographics that have gone viral. Visual.ly features a list of top-performing infographics with high view counts. Explore these examples to understand what elements make them shareable and engaging. Learn from their success and apply those insights to your own creations.

By following these 10 Commandments of Infographic Virality, you’ll be equipped with the knowledge and strategies to make your infographics go viral and attract more traffic. Remember to create compelling content, share strategically, analyze audience behavior, simplify sharing options, promote through various channels, collaborate with others, create media buzz, utilize infographic curation sites, optimize for search engines, and seek inspiration from successful infographics. Now, it’s time to unleash the virality of your infographics and watch your business thrive!

What’s your experience with making infographics go viral? We would love to hear your tips and insights in the comments below.

Ready to turn your infographics into viral sensations and boost your brand’s visibility? Partner with us, the SEO experts, to make it happen.

FAQ: How can I make my infographic go viral and boost traffic effectively?

Creating an infographic is an excellent strategy to convey information visually and captivate your audience. However, making it go viral and boosting traffic requires a strategic approach. Let’s delve into key insights and expert tips to amplify the impact of your infographics.

Craft Engaging and Shareable Content:

To initiate a viral wave, your infographic must be both informative and share-worthy. Start by researching trending topics in your niche and identify gaps you can fill. Infographics that solve a problem or evoke emotions are more likely to be shared. Incorporate compelling visuals and a concise, compelling narrative that resonates with your target audience.

Optimize for SEO:

Boosting traffic goes hand in hand with effective search engine optimization (SEO). Identify relevant keywords related to your infographic content and seamlessly integrate them into the title, description, and alt text of images. This enhances the discoverability of your infographic in search results, making it more likely to attract organic traffic.

Leverage Social Media Channels:

Utilise social media platforms such as Facebook, X.com LinkedIn and Instagram to expand your audience reach. Share your infographic across these networks. Craft captivating captions and utilize relevant hashtags to broaden your reach. Engage with your audience by responding to comments and encouraging shares. Social media algorithms favor content that sparks conversations and interactions.

Collaborate with Influencers and Industry Experts:

Amplify your infographic’s reach by collaborating with influencers and experts in your industry. Reach out to individuals with a significant following who align with your content. Their endorsement can introduce your infographic to a broader audience and increase its chances of going viral.

Invest in Paid Promotion:

Consider allocating a budget for paid promotion on platforms like Facebook or Instagram. Target your audience based on demographics, interests, and online behavior. Paid promotion can significantly boost visibility, ensuring your infographic reaches a larger and more targeted audience.

Step-by-Step Guide to Infographic Virality:

  1. Thorough Research: Identify trending topics and gaps in your niche.
  2. Engaging Design: Craft visually appealing and shareable infographics.
  3. Keyword Optimization: Seamlessly integrate relevant keywords for SEO.
  4. Social Media Blitz: Share across multiple platforms with strategic captions and hashtags.
  5. Influencer Collaboration: Partner with influencers and industry experts.
  6. Paid Promotion: Consider investing in targeted paid promotion.

Achieving virality for your infographic requires strategic planning, engaging content, and effective promotion.

This article was updated on December 8, 2023. 

Kristi Kellogg is a journalist, news hound, professional copywriter, and social (media) butterfly. Currently, she is a senior SEO content writer for Conde Nast. Her articles appear in newspapers, magazines, across the Internet and in books such as "Content Marketing Strategies for Professionals" and "The Media Relations Guidebook." Formerly, she was the social media editor at Bruce Clay Inc.

See Kristi's author page for links to connect on social media.

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6 Replies to “10 Commandments of Infographic Virality: Make Your Infographic Go Viral and Boost Traffic”

Recently I posted an infographic: the Facebook Cheat Sheet (http://www.techwyse.com/blog/wp-content/uploads/2013/04/facebook-cheat-sheet-size-and-dimensions-enlarge.jpg). It really went viral soon after it was published. We used all tips mentioned in this blog, and it really helped us to get lot of referral traffic!

Total visit ’til now is 18,000!

Hi Chris,

Thanks for asking! Yes, there is GREAT software out there. I recommend Piktograph in my latest article, “Create an Infographic for Free (Seriously)” (http://www.bruceclay.com/blog/2013/07/create-an-infographic-for-free/).

Best,
Kristi

Creation is the problem for me.
any good free software out there to do this will and not spend two days making one?

Tweriod -thanks I was not aware of this.

Hi Kristi
Thanks for the great article.
I have to admit I am a massive fan of infographics. The amount and variation of them out there is amazing, one of the most wacky that I have seen is the t-shirts that Dr Sheldon Cooper has worn on all the episodes of “The Big Bang Theory”.
I’m not a fan of the shirts, just the infographic :)

No problem, happy to share! And regarding Sheldon/shirts infographic, I had to find it on the web:

Thanks for this, especially the list of where to submit infographics. Been meaning to create some but didn’t realize how difficult making one from scratch could be! In any case, thanks for the insight on these.

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