The One and Only Thing You Need in an SEO Agency
You’re an in-house SEO professional who, after years of demonstrating your expertise, was promoted up the ranks to run the SEO department.
Now, in addition to overseeing strategy, you’re being pulled in a million different directions. On top of that, you’re tasked with building a great SEO team. One that is on par with your standards of SEO.
But corporate doesn’t allow for an entire team of SEO directors. So you hire people with a handful of years under their belt and a lot of potential. The problem is, things continue to get busier. It’s hard to develop staff and stay on top of projects.
And when things get tricky — for example, if you’re trying to solve a really complex SEO problem, or you’re facing uncharted territory (such as COVID-19) — you may find that your staff can take you only so far. And you’ve been out of the weeds for enough years that you realize your company needs some outside expertise.
What’s Your “State of SEO”
According to the State of SEO 2019 report by Zazzle, 19 percent of companies reduced their SEO budget due to a skills shortage. The number who felt they were “naive” about SEO grew by 8% since 2018. Those who considered themselves “expert” fell by nearly 30% compared to 2018.
A situation like that is the reason you turn to an SEO vendor. But the issue again becomes experience.
SEO agencies have a similar problem to in-house SEO teams: they’re often founded by one or more experts. In order to grow, they have to build teams and take themselves out of the hands-on work.
But they also have to make the business profitable, and labor costs are the largest cost. As a result, many agencies have scaled using entry-level professionals. But this strategy is not sustainable when the clients know more about SEO than the “SEO managers” on their account.
Experience Makes the Difference
A few years back, we decided that we weren’t going to have junior-level SEO and PPC professionals on our teams anymore. That is not a normal decision for an agency to make.
It wasn’t an easy process, but we changed the way we source talent. We also expanded our job openings to experts all across the U.S., not just locally.
This allows us to hire the best of the best. As a result, everyone on our production team has no less than 10 years of experience in their craft, with the average being 15 years.
And this is the thing you need to look for when hiring an agency: Experience. Experience is what sets agencies apart.
It allows us to solve the toughest SEO problems out there for our clients when no other solutions exist in-house. And that’s what’s needed now more than ever.
There are many guides out there on how to hire an SEO vendor. Google gives its basic guidelines here with questions to ask. We’ve written in the past about some questions to explore here, including SEO interview questions we ask our own candidates for hire.
But the bottom line is that you do not want to know more than the agency you’re hiring. This is especially true in today’s climate, when so much is changing in the world around us. Businesses need the best SEO strategies to survive online.
If you are in this situation, where the one and only thing you need in an agency is expert-level experience, contact us today for a free consultation.