The One and Only Thing You Need in an SEO Agency

Solid strategy. Hire the best, so you can offer the best service, and scale at the same time.
Few agencies are positioned as well as Bruce is, though. What works for the “father of SEO” may not be financially attainable for starters.
Being in the SEO industry since 2009, I can really tell how experience is a vast advantage. Only those who don’t have it will minimize it’s value. Similar to university degrees. Those who don’t have them, think they aren’t missing much. But the problem is, you don’t know what you don’t know. Starters will know little about a subject and think they have it all figured out. But that’s like looking at the big picture through a 10-foot straw. You see something, but it’s a minute detail of what’s all out there.
There are tons of noise-making businesses out there, luring clients with sleek sales copy and scarcity tactics. But a good sales page doesn’t warrant a solid SEO service.
Over the years I’ve had the opportunity to take on projects after local “expert” agencies tried their luck, and it’s fairly easy to tell when a novice was poking and prodding at a website, learning as they go. One client in the real estate field was stagnating for years thanks to such a local agency. For years, they were only getting about 500 visits per month. Once it was outsourced to us, in about 18 months, we turned things around and when we finished our work, they were getting 12.000 visits per month. All content-driven organic traffic.

SEO is a skill that requires understanding in plenty of fields like information retrieval and organization, library sciences, web development, and as of lately, psychology. It requires wisdom and insight rather than blind following of estimated traffic and difficulty figures reported by SEO tools.
Just had that situation about a week ago. Branded-product search volume reported as 70k/mo, while product-research search volume was only 6k/mo. This was a sporting commodity item. If we blindly followed these estimates of a 3rd party provider who doesn’t really “know” or have any way of “tracking” search volumes, we’d miss out on an opportunity. Looking past the figures and understanding what really goes on in a market. It’s something that only experience can provide.
With a team of 10+ years of experience, there’s no doubt that The Father of SEO will be able to provide solid SEO services.
It will probably be out of reach for a lot of companies, but then… so is life.

Wow. I just started the end of last month and things seem to be going nowhere. I know I’m just too early to see results because my blog is new but I hope to get to where you are now! It’s really a motivation to keep me going Thanks for sharing!

Every client will have different goals and requirements. I feel that experience is only one ingredient. What is even more important is to ensure that the SEO team is equipped with practical knowledge and is capable of handling all the client’s needs. And given the volatile nature of the SEO industry, one would expect a team to be adaptable to the changing SEO atmosphere.

If I open any SEO agency then how can I use this technique or method?