SMX West 2015: The Conference, The Liveblog Schedule and More!

Search Marketing Expo (SMX), one of the search marketing industry’s biggest events, comes to San Jose next month from March 3-5. The Bruce Clay, Inc. team will be there sharing exciting tools and liveblogging the conference. Below is where you can find Bruce Clay and the rest of the team throughout the conference. If you have yet to register, make sure to use our exclusive discount code to save 10 percent: BRUCECLAYSMXW15.

smx west 2015 bruce clay kristi kellogg virginia nussey mindy weinstein 1

Where to Find Bruce & Co.

  • Clay will lead his acclaimed One-Day SEO Training on March 2.
  • meetgreet_200x86When night falls, it’s time for a party. Join us at the Plaza Terrace of the San Jose Convention Center for some lively networking on March 2 at 6 p.m. Come have a drink on Bruce, literally — Bruce Clay, Inc. and aimClear sponsor the SMX Meet & Greet.
  • Director of Training Mindy Weinstein will speak in “Keyword Research for Better Content & Audience Engagement” on March 3 at 10:45 a.m.
  • On March 3, Bruce takes the stage for a Solution Spotlight where he’ll explain how Bruce Clay, Inc. has facilitated recovery for clients who have participated in bad link networks.
  • Catch Bruce again on March 3 at 11:40 a.m. in the SMX Theater as he talks about SEO tools (including free ones!), backlink detection and link management.
  • Throughout the entire conference, you can stop by booth #406 in the Expo Hall to meet our team.
  • Virginia Nussey and I will liveblog key sessions all day, everyday, throughout the conference! Read the coverage as it happens right here on the Bruce Clay, Inc. Blog, and check out our liveblogging schedule below.

Liveblog Schedule

Day 1: March 3, 2015

Time SMX West Session Blogger
9 a.m. The Growth of Direct Answers: How Should SEOs React? Kristi
10:45 a.m. Keyword Research for Better Content & Audience Engagement Virginia
10:45 a.m. Eye Tracking Update: How Users View & Interact w/ Contemporary Google Search Results Kristi
1:30 p.m. Keywords are Dead — Long Live Concepts, Entities & Audiences! Virginia
3:30 p.m. Kristi
3:30 p.m. Virginia

Day 2: March 4, 2015

Time SMX West Session Blogger
9 a.m. Mastering AdWords Scripts Virginia
9 a.m. Things You Don’t Know about Mobile SEO, But Should Kristi
10:45 a.m. Penguin Penalty Prevention: Link Acquisition & Audit Techniques You Need to Know Virginia
10:45 a.m. Search Inside the App: From Google to Bing Kristi
1:30 p.m. Actionable Insights & Conversion Tactics for SEOs Virginia
3:30 p.m. How to Secure Your Site for Google’s HTTPS Algorithm Kristi
5 p.m. Keynote with Bill Tancer, author of “Everyone’s a Critic” Virginia (with Kristi livetweeting!)

Day 3: March 5, 2015

Time SMX West Session Blogger
9 a.m. The Next Generation of Structured Data: Taking Markup to the Next Level Virginia
9 a.m. Better Together: Search & Social Kristi
10:45 a.m. What’s in My Analytics Toolbox Virginia
10:45 a.m. Making It Happen: Search & Social Kristi
1 p.m. Expert Excel Essentials Virginia
1 p.m. Meet the Search Engines Kristi


We’ll see you at SMX West 2015! In the meantime, check out our 2015  SMX West Speaker Interview Series, featuring interviews with VIP SMX West speakers, including Gary Illyes, Mindy Weinstein, Luke Summerfield, Marty Weintraub, Bill Slawski and more!

Kristi Kellogg is a journalist, news hound, professional copywriter, and social (media) butterfly. Currently, she is a senior SEO content writer for Conde Nast. Her articles appear in newspapers, magazines, across the Internet and in books such as "Content Marketing Strategies for Professionals" and "The Media Relations Guidebook." Formerly, she was the social media editor at Bruce Clay Inc.

See Kristi's author page for links to connect on social media.

Comments (1)
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One Reply to “SMX West 2015: The Conference, The Liveblog Schedule and More!”

Wow looks like a great lineup I particularly like this one:

“Director of Training Mindy Weinstein will be speak in “Keyword Research for Better Content & Audience Engagement on March 3 at 10:45 a.m.”

And also this:

“1:30 p.m. Keywords are Dead — Long Live Concepts, Entities & Audiences! Virginia”

Do keep us updated on the event all the best.

Gerry D


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